In the day and age of a highly competitive market, perpetual technological development, and constantly growing expectations, perfecting website design was never more essential. With the power of grabbing the attention of the users and then potentially converting them into customers, it can truly make or break a businesses. Since user experience can directly influence the prosperity of the company, it should be an inseparable part of its overall strategy. Here are some useful tips that could improve your UX design.
1. Make a good first impression
The landing page is the first point of contact between you and a visitor. People tend to evaluate interactions based on the first 50 milliseconds. Therefore, if you want them to continue exploring and engaging, they should have a clear idea what is the theme, purpose, and offering within the initial view of your website. The web design and a prominent value proposition should provide that.
2. Remember that less is more
The attractiveness and clarity of the message relies on the simplicity of the website design and the organization of the content, therefore a minimalistic approach is highly recommended. Staying away from unnecessary visual distractions should translate into a more effective call to action.
3. Focus on functionality
Seamless, consistent, and intuitive navigation is also a valuable factor. Building web design on the foundation of a standardized structure and logical hierarchy is a highly effective booster of engagement. An approach that could elevate this is the Law of similarity, which observes the perception patterns of the human eye and brain. Applying these premises holistically during UX design development can make the processes smooth and help avoid any confusion.
4. Provide accessibility
Since, according to the Time magazine, the typical attention span of web users is 15 seconds, the crucial actions that they might need to partake in such as search, registration, finding contact information, and of course a call to action, should be immediately noticeable.
5. Do not forget about the aesthetics
Every UX designer should be aware of the aesthetic-usability effect which is a common found phenomenon that shows that users tend to link the superficial attractiveness of websites with their practical functions even if it is not the case. This tendency could work to the UX designs’ advantage, although it could also be a double-edged sword and it should not trump the vital role of practicality.
6. Always keep user in the centre
UX design should always keep the human aspect in the centre of their attention. After all, the interface is just a medium for the interaction between a person and a computer and it has to meet his or hers needs. It should be aligned according to psychological mechanisms, hypothetical behavioural patterns, and usage scenarios to maximize successful communication, which will result in the desired customer retention.
7. Brand yourself
Do not forget that a website is not a separate interface, but a direct extension of your brand, and it should smoothly correlate with its entire message. Utilizing unified communication across all points of interaction gives visitors a clear idea about your business, builds trust, and reinforces a cohesive brand image.
8. Create an emotional bond
People enjoy interacting with companies with whom they share a unique emotional connection. It is not only superior technology, innovation or aesthetics, but the identification with its image, principles and message - this should also be the goal while striving to create a positive user experience.
9. Allow to leave feedback
Keep in mind that in order to meet visitors’ expectations, UX design should be preceded by detailed research of the targeted audience. Only then can you gauge what are their common habits and what structures they find the most attractive on the website. Furthermore, it should be regularly revisited and accordingly adjusted, since users’ preferences tend to fluctuate.
10. Optimize for mobile
Optimizing your website to be compatible with mobile devices seems to be fundamental since, according to research, 57% of users claim that they will not recommend a business with a poorly designed mobile site. Moreover, with the ubiquity of smartphones, creating a positive mobile UX could be the only chance to make a good impression on visitors.
Taking into consideration the fact that 74% of businesses acknowledge the role of UX and its influence on conversions and profits, ultimately the main goal of an UX design team should be creating an enjoyable but, most importantly, as easy-to-use as possible website to maximise the impact of online traffic on the business potential.