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Ladies, gentlemen, and all other creatures, entities and personas who read the Netguru blog – allow me to introduce you to Jerry, Stephen and Jo. These aren’t real people. You won’t be able to shake their hands, engage in conversation with them, nor even send them a Christmas card. But, nonetheless, it is essential that you get to know them inside and out – what makes them tick, what excites them, what they like, what they don’t like, what their job roles are, how important they are within their respective companies, and how much buying power they have.
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Much like it’s rarely good practice to describe what something is by detailing what it isn’t, convention would similarly dictate that it’s not always useful to persuade of the benefits of doing something correctly, by highlighting the pitfalls of doing something incorrectly.
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Do you love your job? As a manager or CEO, you’re probably more than happy with your pay cheque at the end of the month – but does this really equate to happiness? It’s a serious question, though one that you may very well find yourself too busy to answer.
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5 Biggest Mistakes In User Onboarding

Converting brand new customers into returning, active and regular users is perhaps the ultimate challenge of any business. Whether you’re in restaurant trade, selling used cars, or indeed building new apps and software for your discerning clients, the first-time experience of the service and product you provide is everything.
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Some time ago, we explained the main assumptions of anticipatory design. Now it’s time to specify who can benefit from that kind of design the most, explain what possible risks can be related to it and tell you what our approach to anticipatory design is.
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How NOT to Run an IT Project

Having just returned from the 2015 Web Summit in Dublin, Ireland, I’m still feeling more than a little overwhelmed by the sheer volume of innovative and technological young (and a few not so young) minds that are out there.
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There’s every chance that you might not have heard about this exciting new trend in design. It’s just starting to spread its anticipatory wings and take off in some of the most innovative dev houses operating around the world today. It’s being called ‘Anticipatory Design’, and is formulated on the premise that less (choice) is more.
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No longer just a “hobby” for one of Silicon Valley’s most gigantic tech companies, the new generation of Apple TV is finally making this particular line of products at last seem like something that we should all be taking seriously.
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How do you go about creating a positive and enthusiastic working environment that breeds a culture of high morale and high productivity levels amongst your employees? It’s a great question, and one that many top companies are continuously committed to answering – and we are, too!
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When it comes to communicating your ideas about a new piece of software to developers, it’s not unusual for entrepreneurs to feel a little flustered when trying to relay the finer details of your vision. It can be done quickly and effectively if you follow this simple manual. Enjoy!
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