Imagine: you create illustrations to be a part of a company's branding. You define a style, give it a direction, and create more and more illustrations necessary for the whole project. But what do you do when you're not a lonely island? What if there are other illustrators on board? Add to that the team of 60 designers and the entire marketing department who will sometimes also need to use your illustrative skills. Our solution: the Illustration Guidelines and Smart Library.
Uber, Dropbox, Slack, Airbnb and many other respectable companies bet on illustrations. The reason? They all believe that an illustration is not only an adornment to a product. It’s also a powerful tool that can help increase vital business metrics, eg. conversion rates.