Mastercard's CEOAjay Banga foresess "an interesting fight between the fintech players and digital players and the banks"
(...) I think PSD2 is really interesting, because what they are trying to do is to make a lot of competitive energy come to the front end of dealing with a consumer, and then maybe the banks become the backstop of providing all the service.
But that’s not a good place for the bank, because that’s very soon going to become commoditized by the margin. So a lot of the good banks are also figuring out a way to compete with the front end and I think that will only accelerate a change and I think it will be an interesting fight between the fintech players and digital players and the banks as the next few years go by at PSD2.
We will deal with that. Bank of America and ABN Amro sharing their numbers
Whenever there’s a fight, it’s best to keep up the with the scoring. So here’s Dean Athanasia, President, Consumer & Small Business at Bank of America Corporation (BAC), talking about the innovative stuff BAC has rolled out in the last 18 months (e.g. cardless ATMs, advanced centers without human employees and so on).
First, Dean was clear about this bold BAC strategy of having it all - client borrowing, investing, savings, transacting - in one app. Then he presented data showing how BAC could leverage their existing customer base.
The difference with us and with anyone else, the fintech out there is we know your relationship. We have all your assets; we know all the information about you. We don’t need to ask for all that. So, what we’ve done is, yes, we have a great front-end we can get into but we don’t have to ask you for all that paper information, your accounts, we have it right there, we can package it for you and give it to you and have it approved in not alone case in a minute or less. (...) When we roll things out, we can get immediate buying and usage with our clients (...)
Does it make sense? I think it does. Dean also shared some numbers, the most interesting part I found was about Zelle.
Zelle is a US-based digital payments network built by a consortium of American banks to compete with PayPal and fintechs. Zelle so far delivered 28.6 million payments (sent or received in total).
“We are already twice the size of Venmo (...) And then we’re at 25% of Zelle out of 100 banks. We are 25% of the volume of Zelle. So, we are driving it forward (...) working with all the other banks to move that forward” - added Dean.
Zelle is a traditional banks weapon against PayPal and fintech startups like Venmo
ABN Amro Group's CEO Kees van Dijkhuizen shared insights on digital innovation and some record numbers in their digital apps and tools (Tikkie and Grip).
We're ready for open banking and PSD2. The Dutch PSD2 law is expected sometime this summer. Nonetheless, we're already gaining experience with our developer portal, which hosts a number of APIs. Tikkie, our peer-to-peer payment product, continues to grow rapidly and currently has now almost three million users. We've reached record use during the last week of April, at an average of one payment request per second. There's also a lot of interest from our business clients to integrate Tikkie in their own processes (...)
Moving to Grip, this is our tool for clients to analyze personal spending, which was co-developed with a fintech. With 450,000 users, we have the largest user base in the Netherlands.
The unexpected impact of fintech on TV ads
Usually, we focus on the impact of fintech on onboarding, customer experience or margins. So I was amused to find this quote from ProSiebenSat.1 Media's CEO Conrad Albert. The hypothesis here is that fintech is pushing incumbent players to spend more heavily on TV advertising.
The TV ad spend in Q1 in the finance segment is significant - was 31.7%, up above total media expense growth (...) traditional finance service companies apparently need to accelerate their customer value creation in order to avoid losing customers to new startup fintech firms. And therefore, they need to do image campaigns, and there is no better medium for that than television, of course.
In fact, fintech companies rarely do traditional advertising, they mostly rely on the word-of-mouth and digital marketing. One of the exceptions is this Habito TV 30 seconds spot.
And three financial proofs that fintech is working
Fintech is becoming a major pillar of our business. And at a very rapid speed, the company is driving the growth of our company.
These are the words of Masayuki Hosaka, vice chairman at Rakuten, the Japanese e-commerce giant that is trying to transform the insurance industry and itself.
In Q1 2018, that transition translated into 14% higher consolidated revenue year-on-year. Fintech business drove this growth.
Similar story shared from Martin Lau, President at Tencent Holdings:
In the other segment, Fintech delivered triple-digit year-on-year revenue growth, mainly driven by fast-growing off-line commercial transaction fees collected from merchants as well as cash withdrawal fees collected from consumers to cover bank handling charges.
And finally, Wirecard AG's CFO Alexander von Knoop. Wirecard, the Germany-based card infrastructure provider, powered the rapid growth of many fintech startups like Monzo, Loot or Monese. This year, Wirecard has been chosen by Transferwise as a debit card issuer and, almost simultaneously, ditched by Revolut.
Transferwise is now one of the largest and most influential fintech companies from Europe
Alexander von Knoop, Chief Financial Officer, shared some fintech-related business numbers. They calculated that impact of fintech was €60 million EBITDA effect, which was 6 times higher than in 2016.
We have a small, but heavily increasing business with fintechs. I think, it’s always good to have a link. (...) We like the spirit of startups in fintech. And in the last two years especially, a lot of fintechs came on the platform.
(...) We also already have a quite successful small lending business with such fintechs that related to about €240 million and €60 million EBITDA effect in 2017. In 2016, this number was at €180 and €10 million EBITDA effect.
So I think, it’s a small part of our business. But we get a lot of, how shall I say it, additional impulses. And on the other side, of course, it strengthens our value chain in the area of digital services. So I think it’s a real win-win.