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The pandemic is having a devastating impact on private lives and businesses all across the globe. According to leading research, two scenarios are most likely: a delayed recovery or a prolonged contraction. However the future will play out, we can observe a significant impact on consumer behavior and product demand, as well as on production and supply chains in the retail industry. This text is a motivational letter to the retail leaders that want to leave the economic downturn in a strengthened position, and outperform their competitors.
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As COVID-19 continues to spread around the world, we can observe its significant impact on consumer behavior, product demand, as well as on the production and supply chains in the retail industry. While more consumers start to avoid human contact and turn to online purchases, retailers are struggling to adapt to the new reality. Retailers have little time to respond because the pace of change is dramatically fast.
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Berlin is increasingly often heralded as the fastest-growing tech city in Europe. The city is competing with the other, more established, startup hubs in London, Paris, Amsterdam or Stockholm. Berlin offers excellent infrastructure and a unique culture mix of orderliness and freedom. The German capital is also a melting pot of cultures and ethnicities.
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A world in which nearly everybody now carries around a smart device – i.e. the smartphone – is what has enabled this revolution in retail. Read on if you want to find out how smart retail can take ecommerce to the next level.
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E-commerce platform is a complex system from a technical perspective. To make all the pieces work together, you need a reliable technology that will support it. Node.js is fast and scalable, but how to make sure it’s the right match for your platform?
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UX is quite a broad discipline, but if you get it right, it can have a significant impact on sales in your e-store. We've collected a bunch of tips to get your shop's UX a step closer to perfection.
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Ruby on Rails for E-commerce

An online store is a good business model. Customers visit your website, browse, put items in the basket, and transfer money to your account. Whereas it might look simple from the outside, many things can go wrong inside your business, especially from the technological perspective.
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E-commerce is a rapidly growing opportunity the world over. When it comes to start selling online, you need to make sure that you choose the best e-commerce system that will suit your business needs.
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A trip to IKEA is like going through all the future homes you want to have (but probably won’t, because let’s be honest - no one can keep their space that tidy and artfully arranged). It’s scenography, all the more convincing for its theatricality. You go through these tiny rooms that represent people’s lives and it’s easy to imagine yourself living there, smiling, enjoying time spent with your close ones. Why is this only true for the offline experience?
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OK, you're based in the UK and you have a product to sell. What's next? First and foremost, you need to have a website where you can offer your products round the clock to large numbers of users. We are experienced in creating e-commerce platforms for our UK customers and we want to share with you the most important rules you need to follow when you build your online store.
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