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Today, more and more businesses are trying to load their products with technology. From smartphones to washing machines, we see a lot of embedded technology that greatly enhances their functionality and improves convenience and personalisation.
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Getting ahead in business is all about identifying opportunities and executing on them. This, of course, is easier said than done. Desk research is a tool that will help you turn the motto from the first sentence into actual performance, by giving you the information and know-how you need to move forward.
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There is a direct correlation between the amount of time someone spends on your website, and the likelihood that they will take a desired action – the action that is often hidden behind this shiny “Purchase” or “Register” button. Usually, the more engaged they are, the greater the chance that they will register, sign-up, or make a purchase. If you are able to provide a better user experience and keep your visitors engaged, you will be able to increase the conversion, and ultimately, grow your business.
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Keeping your website in good shape is not an easy task, even if you are an expert in that field. You may know the reasons and solutions for the problems that your website is facing, but it can be a tricky job if you are torn between dozens of everyday duties like meetings, company management, and legal issues.
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The Policygenius story goes as follows: back in the day, two McKinsey consultants were advising insurers on growth and marketing strategies. They found a repetitive pattern: the insurers didn’t have a clue how to engage with customers online. So they decided to start their own company to tackle that challenge.
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Several years of UX experience - in core-banking in a global bank and the fintech industry in both London and Poland - led me to create this list. The entries below are absolute must-haves when it comes to fintech products.
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When your company identification has aged a bit (or if it was never a good fit to begin with), when your website doesn’t communicate what your business is all about, when the visual communication with your customers is not cohesive - it might be time to do a redesign.
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Google’s Design Sprint methodology is an amazing tool. At Netguru, we used it as a starting point for developing our internal methodology. We established a really strong process to offer our clients a comprehensive tool that can solve many real problems.
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Do We Really Need More Product Designers

At the end of 2016, I decided that it was time to get back to working as a freelancer and quit my job at a startup. As a freelancer, I came in contact with a higher rotation of projects, which allowed me to broaden my horizons and gain new experience. At that same time, I had the pleasure to meet Patryk, who was working on a very interesting project at the time.
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There are some truly brilliant and original transport and logistics companies operating around the world today – and many of them have sprung out of Europe’s number one tech hub of Berlin. Today, we want to give a big shout-out to some of these companies and show our appreciation of what they’re doing. The ones listed below are truly world-class, innovative, and are pressing forward with some of the most disruptive transport and logistics solutions that you’re likely to find anywhere in the world. Let’s take a look…
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