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In April 2019, G Suite, Google’s flagship set of collaboration and productivity apps for business, hit five million paid users worldwide. According to iDatalabs, it’s the market leader among office suite technologies with a 63-percent share. Yet, when it comes to its cloud sharing services, Google Drive is not the most popular choice. Only one in five business customers use the Google Drive cloud storage option at least once a month. Next to security and reliability, ease of use is one of the most important factors when evaluating cloud storage services. Our team decided to find ways to improve Google Drive’s overall experience for a business user.
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Website navigation is the most important feature of the overall user experience. It can make or break your chances of conversion. Having a good site navigation system in place is critical to the effect your website will have on visitors and whether they will stay on the site to explore other pages or bounce. Navigation is key to the performance of a site but it also has an affect on many other things- from retaining visitors and turning them into conversions.
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In the day and age of a highly competitive market, perpetual technological development, and constantly growing expectations, perfecting website design was never more essential. With the power of grabbing the attention of the users and then potentially converting them into customers, it can truly make or break a businesses. Since user experience can directly influence the prosperity of the company, it should be an inseparable part of its overall strategy. Here are some useful tips that could improve your UX design.
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10 UX Trends to Watch in 2019

Digital product design is evolving dynamically with the rise of new cutting-edge technologies that change the way users interact with their devices. That’s why it’s crucial to stay up-to-date with the recent discoveries and methodologies used to provide the best experience to your audience. We put together 10 UX trends that will help you craft user-centered products in 2019.
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UX design is like with safety. Passengers won't notice the lack of accidents, but they certainly will remember a bus collision, and even more so a train going off the rails or a plane crash. People will notice a lousy user interface design much more often than appreciate an outstanding one.
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Smart business owners have long known the benefit of focusing on designs that are not only beautiful, but put the user at the heart of a great experience. For many, though, balancing a competing list of priorities means that user experience is often seen as a ‘nice to have’, and takes a back seat.
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Have you ever wondered what the secret recipe is that allows successful start-ups to scale up so quickly? What is the big idea behind keeping users attracted to the product so much?
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Back in the old days, people needed to come up with ways how to communicate with computers in order to use their magnificent power and make the most of it to serve user needs. The way the interfaces worked was dictated by limitations of the computers’ capacity to behave like humans. Therefore, we needed to adjust our behaviour to line up with technology. And so, we learned to bend our natural style of communication and type in lines of commands easily recognized by machines but not so easy to memorise for a human being.
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When I think of Italy, there are plenty of images that come to my mind. However, apart from such obvious things like the Colosseum, the Grand Canal in Venice or Tuscan hills, there’s one thing without which this south European country wouldn’t be the same – industrial design from the early 70s.
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Products need to serve a purpose. Everything we do as designers, developers, managers, and founders should have clear objectives and aim to be useful and valuable for recipients and customers. It’s fair to say that one of the main goals of product design is to ensure the right product-market fit. And one of the best ways to verify a product’s usefulness is to conduct user testing sessions.
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