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When you think about SEO, probably the first thing that pops up in your mind is content. Indeed, the keywords you use on your website play an important role when comes to your site’s position in Google search results. However, it’s not the only thing you should focus on. A big potential for improving SEO is hidden in code. A good web development company should take care of its quality -  it can bring measurable results for website accessibility and result in driving more traffic to your app.
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Speed of a web app is one of the most crucial things that influence SEO, conversion rate or user experience. It is something you and your web development company should be concerned with when it comes to user retention. According to an Aberden Group Report, a 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions. Moreover, according to Gomez.com, increase in page response time from 2 to 10 seconds increased page abandonment rates by 38%.
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Conversion rates are one of the most popular and accurate KPIs in web apps. That’s why you want to keep them high. There are many reasons why conversion rates are low, and we usually associate them with design issues. That said, the reasons for poor conversion rates can go way beyond interfaces, colours and the content used. Solving the non-design issues mentioned in this article will help you boost conversion rates and will also take less time, money and effort than redesign and implementation.
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Speed is one of the most important things when it comes to conversion, retention and user experience in mobile apps.  According to a Google study, users regard a satisfactory load time as two seconds or less, and 53% of them will leave a mobile site if it takes more than 3 seconds to load. The stats are ruthless. Page speed is one of the ranking factors for Google mobile searches. Since more than half of overall web traffic comes from mobile, because of the long loading times, you can start losing your money. Whether it concerns you, or you want to raise this issue with your web development company or consulting partners, this article will help you spot the problems related to web app speed.
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Since 2007 Lemonfrog AG specializes in building and running online marketplaces for services. Lemonfrog started with Babysitting24, a site matching babysitters with parents, and soon expanded to other marketplaces with websites: Petsitting24, Homeservice24, Tutor24, Seniorservice24, and more. Lemonfrog platforms operate in Switzerland, Austria and Germany.
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In the world where you can Google and find almost everything, good old books may seem to be a bit out-of-date… Especially technical ones! However, some of them are truly irreplaceable when it comes to all-embracing patterns, covering the basics, or even leading us step by step from the fundamental concepts to some highly-advanced details. Best books on Node.js are not exception.  
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Irrespective of how much experience you have with software development, you are probably aware that creating an app costs time and money. Not so many people, though, realise that maintenance and further development after an app is deployed can sometimes be quite expensive too. It is not uncommon to see a gradual decrease in performance of your development team over time, especially after they meet the first or second deadline.
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Airbnb, LinkedIn, Walmart, Uber, and even NASA (!) have used Node.js in production. Since its early days, the framework has been adopted as an enterprise-level tool by giants such as Netflix, Microsoft or eBay. The benefits of Node.js are countless, but you should also be aware of its constraints. Get a full picture of Node.js and avoid making serious mistakes in development that could cost you money.
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How we think about problems determines how we think about solutions. One tool I come back to regularly is the mind map.
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