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Google Tag Manager is a great tool to make fetching of analytics data much easier. Created for marketing specialists might be very helpful for web developers who don’t have to spend a lot of time on implementation of similar features, making Google Analytics powerful source of the truth about your users and app. Even if it seems to be very straightforward, there are some rules you should know to be sure your data are collected right way. Here are few tips I learned about Google Tag Manager and Google Analytics last months that should help you to add basic configuration to your page.
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