Delivering a high-quality streaming experience to help a market leader maintain competitive edge
The competitive video streaming market demands a lot from streaming platforms, even when they’re targeting a narrow niche. Anime Digital Network (ADN) offers an attractive selection of animation streaming to French speakers living in Europe.
The platform uses an advanced video recommendation solution, which learns from users’ behavior and helps them find content they will enjoy.
In countries where French is a commonly spoken language, ADN is the most successful and most often visited anime streaming platform on the market. It uses a subscription model and works hard to maintain the good relationship it has with its user base. This has become difficult due to several challenges:
Due to highlighted challenges it was difficult to introduce new planned features
ADN’s plan for solving the problems mentioned above included:
Netguru were responsible for achieving all this. On the technical side, the project’s scope was:
Throughout the project, we supported and advised the client to help them achieve the best possible results.
The main business goal of the project was to support ADN’s expansion strategy towards increasing their competitive edge and market leadership. We achieved it by:
We used the AWS cloud environment as a solution for a highly scalable database, cache control, autoscaling in the ECS, as well as DDoS and other popular attack detection thanks to the WAF rules. Thanks to GitLab CI, we were able to implement an automatic deployment process.
ADN was satisfied with Netguru’s work and asked us to assist them further in projects such as: