In Australia, a radio station ran an AI DJ for months—without telling listeners. Built with ElevenLabs, this voice clone hosted a 4-hour daily show pretending to be a real person named Thy.
Not a demo. Not a test. Live. On air.
We're officially living in the "wait, that wasn’t human?" era.
Because this wasn’t the only one… See what happened this week.
📈 How are companies using AI?
➜ Our Copilot, Our Secret. Microsoft’s latest Surface ad is basically an AI manifesto. With Copilot + Intel AI PCs, the new message is: “Your laptop is the AI.” Here’s the twist – the ad came out three months ago and no one noticed it was AI generated until now.
The Verge
➜ Your New Shopping Assistant. Etsy’s rolling out a suite of AI tools to help sellers run their shops more easily—think: better product descriptions, faster shop setup, and automated help with buyer messages.
Retail Dive
➜ Groceries with Agentic AI. Walmart is investing in agent-based generative AI to support developers internally. It’s not about replacing people—it’s about streamlining workflows, onboarding, and app creation.
CIO Dive
➜ This Firefly is Getting an Upgrade. Adobe’s Firefly now integrates OpenAI and Google’s models—so you can use the best of all worlds inside one creative app. It’s part gen AI sandbox, part content production supertool.
Reuters
➜ Wall Street Goes AI. Investing.com continues its AI push with a financial research assistant. Parse market trends, get bite-sized insights, and pretend you’ve got your own hedge fund intern.
Finextra
