AI just made it onto your iPhone.
At WWDC this week, Apple finally joined the GenAI race, announcing deep AI integrations across iOS, Siri, and apps you actually use.
Even Apple couldn’t ignore the shift.
And that’s the theme this week. Whether it’s underwriting loans, building banks, or tracking your dog’s mood, AI is moving from buzzword to backbone.
Embedded, invisible, and often running the show.
Here’s what that looks like across industries right now.
📈 How are companies using AI?
➜ Search That Actually Works. Best Buy revamped its online and in-app search with a new GenAI layer that delivers context-aware, human-like results. It bridges structured and unstructured data to help shoppers find products in seconds—not 10 tabs later.
Retail Dive
➜ The Bank, Rebuilt. Griffin is pioneering what it calls an “agentic bank”—relying on AI agents to power operations, compliance, and decision-making. It’s not just a digital bank with AI features; it’s AI at the foundation.
Finextra
➜ The Cockpit for Fintech AI. Alipay’s new GenAI Cockpit offers fintechs a central command center to manage and deploy AI across business functions. From marketing to fraud detection, it promises speed, scalability, and smarter decisions at every level.
CFOTech
➜ Checkout Gets Personal. Bolt and Palantir have joined forces to launch what they call “Checkout 2.0”—a hyper-personalized, AI-powered checkout experience. The goal? No more generic flows. Just faster, frictionless, data-driven decisions.
Financial IT
➜ Embedded Lending, Upgraded. Liberis just launched ADA, an AI-powered underwriting agent designed to optimize decision-making in embedded finance. It analyzes data streams in real time, balancing speed with risk management.
FF News