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💥Design Brief #126: Designing for Tomorrow, the Impact of a Design System, Too Different Features May Slow down the Conversion, First Impressions in Design, and Writing as a Part of the UX Process

Welcome to the 126th edition of Design Brief – our weekly selection of news and tips from the design world.


Designing for Tomorrow - A Discussion on Ethical Design

In this article, one of Spotify’s product designers Lu Han shares her take on the burning issues of every company: building trust, encouraging meaningful consumption, and using your voice responsibly. She emphasises that unethical design can really hurt people, psychically and emotionally. And although the damage tech causes is almost always unintentional, and we can’t avoid causing harmful outcomes through good intentions alone, we can try to predict when it could happen, and what is more important we are obliged to react once we notice it. Read more


Measuring the Impact of a Design System
“Personally, I tend to be wary of the idea that everything [either] needs to be measured or it doesn’t exist, especially when things involve human beings”, says Cristiano Rastelli, web designer, and developer. “It’s really hard to measure people’s happiness, or the impact on how people work (and think) in terms of UI, or the teams’ efficiency and velocity in delivering updates and new features to the product. The reason for introducing a design system in a company is not so that people can work less, but so they can work better. I know from experience how hard it is to measure the impact of a design system on a company, a business, a team, that’s why I’ve shared my little experiment in this article”. Read more


A Novel Approach to Onboarding
Increasing traffic on your site is not easy, determining what prevents users from converting is not easy either. Hiri’s, an email app, founders put a lot of effort in trying to figure out why their product wasn’t converting. Since their software has features which made them stand out from the crowd, they started by improving the onboarding process for users. It turned out it wasn't enough.”The features that made us different were also the reason people weren’t sticking around. People expect an email client to work a certain way. Our unique features made us too different”, says one of Hiri’s co-founders, David Power. So, what did they do that increased their conversion rate from 1 in 50 to 1 in 10? Read more

How UX Design Builds Trust and Loyalty for Your Website

What is the first impression your digital business page make? UX design is always about the user and the way that your design makes a user feel. Trust builds loyalty, and loyalty fosters a strong brand presence. In this post, you will find plenty of tips and time-tested strategies to ensure that your UX design makes users feel like they can trust your brand. Read more


Writing as part of the UX process
A user experience consists of so many different parts that boiling it down to ‘just design’ would be a gross oversimplification. Writing is also a part of the UX process. Making sure that you’re consistent with capitalization may seem like a very small thing, but it is something that will have an enormous effect on your users. Primarily because it’s easier to read and easier on the eye as there’s more visual balance, but also sentence casing is simply ‘friendlier’ and more human.  Read more

 

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