Welcome to the 129th edition of Design Brief – our weekly selection of news and tips from the design world.
“In the mobile-first world, there is no such thing as designing a website near-perfectly the first time around. While we know that more experiences with websites begin on mobile, converting those users continues to be problematic. With proper A/B testing for mobile-first experiences, however, you can change that outcome for your clients. But in the first place the goal of mobile-first A/B testing is to inspire mobile visitors to keep moving through the experience”, writes Suzanne Scacca. Read more
Sustainability is something that everyone can contribute to, even by taking small steps. The UX designer Brayden Iwasaki describes his team’s work process of designing and building an iOS app that would help people become more conscious of their carbon footprint in their yearly, monthly, and daily routines. All with the aim to educate and inform users so that they can make a difference with no need for drastic changes or expensive purchases. Their goal is to encourage people to make simple daily choices that can reduce their carbon footprint. Read more
Web accessibility has become a fast-growing concern over the past few years for designers, developers, and businesses alike, with no signs of slowing down. As products people interact with every day increasingly move towards screens and digital spaces, it’s important that all users can operate them without frustration. This includes individuals who use assistive devices when navigating computers and also those who might be challenged in other capacities as well. By mindfully designing for these individuals, you will be able to deliver a far better product to all of your prospective and existing users. Read more
User Onboarding experience is a difficult process that is crucial for good conversion, but it is often overlooked. In this piece, William Woodhead, a designer and developer from pilcro.com, describes the process they went through while working on their brand management software so that you can apply the lessons they learnt for your own User Onboarding flow. He reveals the methods they used to increase their overall sign-in conversion by 60%. Read more
In this article, Karan Gupta shares some ways Dropbox designers leverage data to inform their designs. While the amount of data accessible and the tools vary from company to company, this can spark ideas for tactics you could incorporate into your design process to be more data-informed. These are only a few ways that help get answers to questions when the project is in the problem discovery and definition phase, but you can definitely start from them. Read more