Welcome to a refreshed edition of Design Brief, it’s the 140th issue already! This time you can read about:The conflict between a pear and Apple. Why smart product teams often build products with mediocre or no impact. Why creating smart and thought-through projects can get you more publicity than showcasing fancy design skills. And more!
In the news
- After one year in the making, Rolls Royce introduces their new logo. Here’s what they got.
- Intel also debuted their new logo. It’s pretty minimalist, you can check it out here.
- Are all fruit-themed logos out of our reach because of Apple’s request to this recipe app to stop using a pear in its logo?
- YouTube’s redesign is here. And this is what it means for users.
Case study of our choice
Cats are the unofficial mascots of the Internet according to Thought Catalog. We can’t deny their reign in the Word Wide Web. And sometimes, while creating your projects, you should try to jump on such a popularity train.
This project was published a couple of days ago and has already attracted lots of attention. It’s a great example of how to create smart, visually appealing, and marketable designs.
The graphic itself is nothing special or creative, bringing it to life didn’t require unique skills. It’s “just” the packaging for a dairy product, right? But the idea behind this project is outstanding and proves that the author of this work kept business goals in mind while placing this cute cat on four different sides of milk boxes.
Tips and tricks
- Check out this Toy Faces Library. It is a fun, comprehensive library of 3D avatars for your design mockups and personal use to help you create more diverse projects.
- Have a look at the best user research tools gathered on one graphic. Everything you need to find gaps and overlaps in your stack.
- If you are looking for some inspiration, invest a few minutes into going through these Airtable UX templates.
- Why do smart product people and teams often build products with mediocre or no impact? Read this thread to find out.
- We found this free vector illustrations collection that may come in handy for design creators who don’t draw.
Designer of the issue
Gleb Kuznetsov’s designs leverage sleek shapes, vivid, but eye-pleasing colors, and smart solutions. His Dribbble description says “Working at the intersection of strategy and art“ and I can clearly see that he’s not making empty promises.
Just have a look at these minimalist, yet attention-grabbing visuals paired with practical projects like this travel navigation iOS app. You can’t just scroll down when you see such creatives on your feed.
Number of the week
Talk to you soon,