💥 Design Brief #57: UI Patterns, Payment Buttons, Material Design, Web Accessibility and Kano Model

Welcome to the 57th edition of Design Brief, a weekly selection of news and tips from the design world.
How Google Designers Adapt Material
Material Design provides guidelines to help you make decisions about different UX design directions when creating an app. These good design principles can be adapted when your app doesn’t match a particular use case. Let’s take a look at two Google apps - Keep and Inbox - to see how the rules can change and how they form the Material Design as a whole. Read more
Designing Contrast
Contrast is a macOS app for quick access to WCAG color contrast ratios. It enables testing the color contrast on design mockups, websites, keynote presentations, and anything else that's designed on a Mac. The authors of the app, Sam Soffes and Matt D. Smith, share how it was built. See the case study and play with the app yourself. Read more
Don’t Mistake Common UI Patterns for Best Practices
A good browsing experience should evoke the spirit of the hunt. “Your product should give off a strong enough information scent that users shouldn’t need to rely on explicit navigation to know where to go.” The author unveils bad use cases and tries to show guidelines on how to implement browsing experience. Read more
The Sad State of Payment Buttons
If you ever tried to work payment buttons into your beautiful design, you know it can be a real nightmare. There are so many payment methods and issuers providing different buttons that it can be hard to make UI look decent. There is a way to customise it, though. Read more
10 Guidelines to Improve Your Web Accessibility
“According to W3C, web accessibility means that every person can perceive, understand, navigate, interact with, and contribute to the web.” Having your site accessible to anyone is essential to provide the exceptional user experience. With these ten simple guidelines, you can make it work. Read more
Are You Wasting The Time of Your Users to Save Yourself?
Whatever our role in the company is, we constantly face challenges on the way to deliver. Often the solutions we come up with are the same things we moan about as customers. There are many occasions when we compromise on user experience in order to achieve our goals ignoring metrics that matter. However, if you truly care about your users, you should start focusing on the user. Read more
Choosing The Right Features with Kano Model
Kano Model, developed by a Japanese professor, is a tool teams use to make design decisions. It lets you prioritise features based on their expected impact on customer satisfaction and, in consequence, it helps to understand whether a given feature will bring delight or frustration. Learn how to leverage it to create products that will meet our users’ expectations? Read more
Design Job Opportunities at Netguru
Netguru’s Product Design Team is growing exponentially. Over the last year, we’ve nearly tripled the size of the department (from 6 to 17 employees!), and we won’t be stopping anytime soon. More and more projects are on the horizon, and we’l need more talent on our team. Depending on your skills and experience, apply for one of the open positions: