💥Design Brief #74: IBM Plex, UX vs AI and an Archaeological Approach to Design

Artwork Personalization at Netflix

Could personalising the artwork representing Netflix shows change the way we choose what to watch? What criteria should be used to fit these images to users’ interests? What challenges does such an approach entail? Read more

How to Design for iPhone X (without an iPhone X)

You know you need to design for iPhone X, but there’s no way you can get your hands on the device. What should you do? This article offers tips and strategies on how to create designs for a device you don’t have access to. Read more

Can IBM Plex Topple Helvetica?

What do you think about IBM’s new typeface? Is it a new challenger, good enough to rise to the top? This article sheds light on the Plex family, the story behind it, and its amazing potential. Read more

What Can UX Designers Learn from Archaeologists?

Archaeology is a highly romanticised field, thanks to popular culture representations. This analysis focus on the daily grind of archaeological work, so don’t expect tips on how to be the Indiana Jones among designers. Instead, the lesson is about approaching each design with a clear goal in mind and employing a well-thought-out strategy. Read more

Bean Fintech Web App

Check out this case study on using the Agile Double Diamond methodology during a three-week sprint, conducted for Bean, “a personal finance management tool that provides users with actionable insight on recurring payments, such as bills and subscriptions, direct debits and standing orders.” Read more

Instagram Concept: Hashtag Filters

Would you be interested in searching for related images on Instagram? It could keep users engaged for longer periods and reduce their frustration. But how to implement it? By leveraging hashtags. Read more

Zigzag Image–Text Layouts Make Scanning Less Efficient

Images are an integral part of modern design, especially useful for explaining product features or complex concepts. Is the approach most designs seem to take to using images and text together really the best way to do it? Read more

Maximizing the Design Sprint

Design sprints are amazingly useful. They allow you “to learn in just five days what customers think about your finished product”. If we can, we should always try to get as much out of every design sprint as possible. Read more

When AI Gets in the Way of UX

Artificial Intelligence is a hot topic these days – noticeable both in the media and new business pitches. While very exciting, AI brings danger to UX designers: AI products are driven by data and an engineering approach, solving problems without user validation. Read more