💥Design Brief #81: Data Visualisation, Offboarding, Design System, Twitter Redesign, the Design of Complexity, Gamification in UX, and Dark UX Patterns

What Data Visualisation Has Taught Me So Far

The author presents some of the most fundamental concepts to keep in mind when creating a data visualisation or any other form of disseminating information. Some of them are easy to understand, but more difficult to put into practice. The article is a solid summary of two great books about data visualisation. Read more

Offboarding in the Online World

The beginning of the user journey - onboarding - is a crucial factor that determines your product’s success. It’s not the only one, though. You can have an amazing onboarding experience and still lose customers due to bad offboarding experience. Here is why and how you should build the last impression a user has of your business, whether it’s a permanent end of the relationship, or just the end of a single transaction. Read more

How to Gain Widespread Adoption of Your Design System

The second blogpost in a series about HubSpot Canvas, the company’s new design language. In the first part you could learn about building a design system that empowers your team to focus on people, not pixels. This time the author shows how to use documentation to cultivate co-ownership between design and development. Read more

Designing AI To Help People Learn

Michael Lee, a Product Designer at Sunrun, prototyped an application with features that were inspired by what he read in this book about learning strategies. The app leverages artificial intelligence to help people learn more effectively. How did the process of development go and what can you learn from his app? Read more

Turning Twitter’s Feed on Its Head

Do you like the user experience Twitter offers you? Florian Schulz, the Interaction Designer at Ginetta, decided to redefine Twitter’s design to make it more social. His concept helps users catch up with the people they choose. Check out his idea and test it in practice! Read more

Make Me Think!

Until recently, everyday objects were shaped by their underlying technology. It was up to the engineers to define the interfaces of those objects. Their main concern was the function of the machine and users had to figure out how to crack the system. Fortunately, UX designers have found ways to design beautiful interfaces that are easy to use. How do they do it? Read more

How Gamification Improves UX

Gamification is design technique that is based on employing game mechanics in a non-game context to enhance user flow and engagement. Done right, gamification can improve engagement and increase conversion. In this article, you will find tips on how this technique can be applied to web design. Read more

How Dark UX Patterns Target the Most Vulnerable

A dark user experience pattern is loosely defined as a way to trick users into performing certain actions. Dark patterns help companies maximize profits, but they do so at the expense of the most vulnerable people, and by damaging the web for everyone along the way. Don’t follow in the footsteps of such brands and provide the optimum usability and accessibility for all users. Read more