💥Design Brief #86: Interview with Alex Schleifer from Airbnb, Immersive Design, Microcopy, Change Aversion and UX Challenges in VR

Airbnb: Alex Schleifer - Building Trust

An interesting podcast with Alex Schleifer, Head of Design at Airbnb. He discusses how mission, design, and trust come together at Airbnb to drive conversion rates, and, more importantly, bring better user experience. Listen to the interview or read the transcript to discover how an experience that generates more trust works to your advantage. Read more

Immersive Design: The Next 10 Years of Interfaces

Content has moved from newsstands to desks, to our laps, and then into our hands. It seems clear that the next step is to remove the device altogether and place the content in the world itself. The process of designing for this is called Immersive Design, which includes VR, AR, MR, and XR. How will it change the way designers work? Read more

A 6-point Microcopy Checklist for Product Teams Without UX Writers

If you don’t have a UX writer in your product design team, you shouldn’t feel unqualified to write a microcopy. This short checklist will help you create one that delivers value to users, enables them to complete their task and as a result hits your objectives. Read more

9 Critical UX Skills and How to Develop Them

A UX designer is one of the most in-demand careers in the creative industry right now. Few fields offer more growth opportunity than user experience. As a result, it’s a very competitive market. If you want to enter this promising industry, you will need training and skills to meet the rising business demands. What the fundamental skills to obtain? Read more

Designing Jank-Free Apps

With the release of iOS 11, there was widespread concern that Apple’s software quality was declining. Many users experienced performance issues, software bugs, and visual glitches. These kinds of visual errors are not new to iOS 11, mobile apps, or user interfaces. How designers can help prevent them in iOS Apps. Read more

Improve Your Landing Page by Learning from the Best

There are great resources about the best practices for landing pages. In this guide, you will learn how to find the right websites for inspiration and discover the latest trends in SaaS landing pages and how you can use them in your own designs. Read more

Navigating the Complexity of Change Aversion

Change aversion is a negative reaction users have to changes in your product, be it functional changes such as updates to product features, or interface changes such as visual redesigns. Here is what you can learn from Intercom’s story on how they handled the problem when changing the Inbox feature in their app. Read more

Tackling UX Challenges in VR

As a Human-Computer Interaction student, the author took up the study to understand through the lens of human factors how people interact in VR, particularly using gaze as the primary input modality. This post highlights some of the critical challenges that were identified during the user study and design concepts borne out of the insights. What were they? Read more