Composable Loyalty Program Implementation: Key Strategies

This modern approach allows your loyalty program to be deployed faster, iterated more easily, and better aligned with your digital experience stack. By decoupling loyalty from other systems, you unlock new opportunities to deliver a superior customer experience.

Key Highlights

• Composable loyalty programs provide the flexibility and scalability that traditional, monolithic systems lack.

• A modular approach allows you to select best-in-class tools for each function, from the loyalty engine to the customer data platform.

• The composable architecture uses APIs to enable seamless integrations, resulting in a better customer experience across all channels.

• Implementing a composable loyalty platform can increase customer retention, boost lifetime value, and accelerate marketing campaigns.

• This approach future-proofs your loyalty program, enabling you to adapt quickly to market changes and new technologies.

Composable Loyalty Program vs Traditional Loyalty Solutions

A composable loyalty program is fundamentally different from traditional loyalty solutions. Instead of relying on a single, rigid system, the composable approach uses a collection of specialized, independent services connected via APIs. This modular approach provides unparalleled flexibility.

In contrast, traditional loyalty platforms are monolithic systems in which all features are tightly bundled. This makes them difficult to customize, scale, or integrate with other tools. A move to composable loyalty frees your business from these constraints. Let's explore the specific differences in more detail.

Key differences in system architecture

The primary distinction lies in the system architecture. Traditional loyalty platforms are built on monolithic systems, meaning all components are part of a single, indivisible unit. This makes updates risky and complex, as a change in one area can unintentionally break another. Customizations are often limited or impossible.

Composable architecture, on the other hand, is like building with Lego blocks. It is a modular architecture composed of independent microservices, each handling a specific function, such as loyalty, commerce, or content. These services communicate through APIs, allowing you to build a custom solution with best-in-class tools.

This use of composable technology gives you the freedom to swap components in and out as your business needs evolve. You are no longer locked into a single vendor's ecosystem, enabling continuous innovation and adaptation in your digital commerce strategy.

Flexibility and scalability for enterprises

Composable architecture offers greater flexibility than the rigid nature of traditional platforms. Do you want to implement custom earning rules or unique reward tiers? With a modular system, you can develop and deploy these new features without overhauling your entire tech stack. This agility is crucial for enterprise loyalty solutions that need to respond quickly to market shifts.

This approach also significantly improves operational efficiency and scalability. Each microservice can be scaled independently based on demand. For instance, if your loyalty engine experiences a surge in traffic during a promotion, you can scale that specific service without affecting your commerce or content systems.

Ultimately, this avoids the vendor lock-in common with monolithic systems. If a better promotion engine or analytics tool becomes available, you can easily integrate it into your stack. This freedom to choose the best tools for each job ensures your loyalty program remains competitive and effective.

Impact on customer experience

The ultimate goal of any loyalty program is to enhance the customer experience, and this is where composable architecture truly shines. By integrating disparate systems, you can create a unified and consistent experience for your customers across all touchpoints, from your website and mobile app to in-store POS systems.

This enables true omnichannel engagement. A customer can earn points by making an online purchase and redeem them instantly in a physical store. The system synchronizes data in real time, ensuring loyalty balances and tier statuses are always up to date, no matter where the customer interacts with your brand.

This seamless journey fosters deeper customer engagement. When your loyalty program recognizes and rewards customers consistently across every channel, it strengthens their connection to your brand. This improved experience directly contributes to higher retention and revenue growth.

Core Principles of Composable Loyalty Architecture

A composable loyalty architecture is built on a set of core principles that prioritize flexibility, scalability, and interoperability. This modern loyalty program architecture abandons the one-size-fits-all model in favor of a customized, best-of-breed ecosystem. It empowers you to build a loyalty platform tailored to your specific business needs.

The modular approach is central to this philosophy. It involves assembling a solution from specialized, independent components. These principles ensure your systems can evolve and adapt without being constrained by a single vendor. Understanding these concepts is the first step toward building a future-proof loyalty strategy.

Microservices and modularity explained

At the heart of the composable approach is the concept of microservices. Instead of a single, large application, a microservices architecture breaks down the system into a collection of small, independent services. Each service is responsible for a single business capability, such as managing loyalty points, processing promotions, or handling customer data.

This modular architecture allows each component to be developed, deployed, and scaled independently. For example, your loyalty software can be updated without impacting your e-commerce platform. This separation of concerns simplifies development and reduces the risk of changes.

This structure gives you the freedom to choose the best tool for each task. You can select a specialized loyalty engine, a powerful promotion tool, and a flexible content management system, then "compose" them into a cohesive solution that meets your unique requirements.

API-first design and integration benefits

An API-first design is a crucial principle of composable architecture. This means that every function of the loyalty platform is accessible through an Application Programming Interface (API). APIs serve as a universal language that enables different software components to communicate and exchange data seamlessly.

This approach creates a powerful integration layer. Whether you are connecting your loyalty engine to a composable commerce platform, a CRM, or a point-of-sale system, the integration is managed through well-defined API calls. This makes it easy to add new services or swap out existing ones without major redevelopment efforts.

The benefits are significant. An API-first loyalty platform ensures that your entire tech stack can work together in harmony. It simplifies the creation of a unified customer experience by enabling real-time data flow between systems, enabling sophisticated personalization and omnichannel functionality.

Cloud-native and headless technology approaches

Composable architecture heavily leverages cloud-native and headless technologies. A cloud-native approach means the loyalty platform is built and deployed in the cloud, taking full advantage of its scalability, resilience, and pay-as-you-go cost model. This allows your loyalty system to handle fluctuating demand efficiently without the need for large, upfront infrastructure investments.

Headless technology separates the front-end presentation layer (the "head") from the back-end business logic. This gives your web and mobile app development teams complete freedom to design the user experience they want across any channel or device. The back-end loyalty platform simply delivers data and functionality via APIs.

Together, these approaches are foundational to a flexible, composable architecture. They empower you to create unique, high-performing loyalty experiences that are not tied to a specific front-end template. This adaptability is essential for keeping pace with evolving customer expectations and new digital touchpoints.

Essential Components of a Composable Loyalty Tech Stack

Building a composable loyalty tech stack involves selecting and integrating several key components. Unlike traditional loyalty systems, which bundle features, you can choose the best-of-breed solution for each specific need. The core of this stack is the loyalty engine, which manages the rules and logic of your program.

Around this engine, you will integrate additional essential tools, including a promotion module, a headless commerce platform, and a customer data platform (CDP). Each component plays a distinct role in creating a cohesive and powerful loyalty experience. Let's examine these essential building blocks.

Loyalty engine features (points, tiers, behavior tracking)

The loyalty engine is the brain of your program, responsible for managing its core logic. A robust engine should support a wide range of features that go beyond simple point collection. Look for a platform that allows you to design a program that truly engages your customers.

Key features to look for in a loyalty engine include:

• Points and Tiers: The ability to create flexible rules for earning loyalty points and to define multiple membership tiers with distinct benefits.

• Behavior Tracking: The capacity to reward customers for non-transactional actions, such as writing reviews, referring friends, or engaging with your mobile app.

• Event-Driven Triggers: A system that can automatically respond to specific customer actions with rewards or notifications.

• Cross-Channel Alignment: Support for a consistent experience across all touchpoints, including online, in-store, and mobile.

Platforms like Open Loyalty provide these capabilities, with demonstrated results like a 10–20% uplift in customer retention and a 25% boost in customer lifetime value.

Promotion and voucher modules

A dedicated promotion and voucher module is another critical component of a modern loyalty platform. This tool allows your marketing teams to create, manage, and track a wide variety of promotional offers, from simple discounts to complex, multi-tiered campaigns.

Integrating a specialized promotion module provides several advantages:

• Faster Campaign Deployment: It empowers marketers to launch new campaigns quickly without heavy reliance on engineering teams.

• Personalized Offers: It enables the creation of targeted promotions based on customer segments, purchase history, or loyalty status.

• Reduced Engineering Effort: It offloads the complexity of promotion logic from your core development team.

Solutions like Voucherify are designed for this purpose, helping businesses achieve results like 3x faster campaign deployment and a 40% reduction in required engineering effort. This agility allows you to run more effective marketing campaigns that drive engagement and sales.

Commerce, CMS, and data-layer integration

To create a truly seamless experience, your loyalty program must be deeply integrated with your other core systems. This includes your commerce platform, Content Management System (CMS), and data layer or data warehouse. Commerce integration is essential for tracking purchases and applying rewards at checkout.

Headless commerce platforms like Commercetools, Medusa, or Shopify Plus are ideal for a composable commerce strategy, offering modular scalability and 40–60% faster deployment cycles. A headless CMS like Strapi, Storyblok, or Contentful ensures you can deliver consistent loyalty-related content and messaging across all channels.

Finally, integrating with a Customer Data Platform (CDP) like Segment or analytics tools like GA4 is critical. This creates unified shopper profiles and allows for real-time segmentation, enabling highly personalized loyalty experiences. This connected ecosystem ensures data flows smoothly between all components.

Steps to Implement a Composable Loyalty Program

Implementing a composable loyalty program is a strategic process that goes beyond just choosing technology. It requires careful planning to ensure the final loyalty platform aligns with your business goals. By following a structured, step-by-step process, you can build a powerful strategic tool that drives customer loyalty and delivers measurable results.

The composable approach allows for a phased rollout, helping you to manage complexity and demonstrate value quickly. From defining your strategy to testing and optimization, each step is crucial to a successful loyalty program implementation. Let’s explore the key stages of this journey.

Defining program strategy and KPIs

Before you write a single line of code, the first step is to define a clear program strategy. What are you trying to achieve? Your business goals will determine the design of your loyalty program. Decide whether you want to focus on transactional mechanics (e.g., discounts) or emotional drivers (e.g., exclusive access and community).

Once the overall direction is set, you must identify the Key Performance Indicators (KPIs) that will measure success. These metrics will help you track the program's impact and make data-driven decisions to optimize it.

• Key KPIs to track include customer retention rate, repeat purchase rate, and redemption rate.

• Customer Lifetime Value (CLV) is another critical metric to monitor.

Having a well-defined strategy and clear KPIs ensures that your technology choices serve a purpose. This solid foundation guides the entire implementation process and aligns the loyalty program with your broader business objectives.

Selecting and integrating the loyalty engine

With your strategy in place, the next step is to select the core loyalty engine. This loyalty software will serve as the foundation of your composable loyalty stack. Your choice should be based on the specific needs you identified in the strategy phase. For instance, if your program is heavily focused on rewarding behaviors, a platform like Open Loyalty might be a good fit.

If your strategy relies more on promotions and multi-tier rewards, a solution like Voucherify could be a better fit. The most important criterion is that the engine is API-first. This ensures it can be easily integrated with your other systems, such as your e-commerce platform, CRM, and customer data platform.

The integration process will involve using APIs to connect the loyalty engine to your existing customer data sources. This allows the engine to receive information about purchases and other customer actions, and in turn, update loyalty statuses and trigger rewards across your ecosystem.

Modeling earning and redemption rules

After selecting your loyalty engine, you need to model the specific earning and redemption rules that will govern your program. This is where you translate your strategy into concrete business logic. Define how customers will earn loyalty points. Will it be based on spend, specific products, or behaviors like writing reviews and making referrals?

Next, establish clear redemption rules. What can customers use their points for? This could range from discounts on future purchases to exclusive products or experiences. Your loyalty engine should allow you to configure these rules with enough flexibility to create a compelling value proposition for your customers.

Ensure these rules are aligned across all your channels. The experience of earning and redeeming points should be consistent whether a customer is shopping on your website, using your mobile app, or visiting a physical store. This cross-channel consistency is a hallmark of a well-designed loyalty program.

Connecting with headless commerce platforms

Integrating your loyalty platform with your headless commerce system is a critical step. An API-first approach makes this connection straightforward. You will use APIs to ensure that loyalty-related events are triggered at key moments in the customer journey, such as adding an item to the cart, completing a checkout, or placing an order.

Commerce engines like Commercetools, Shopify Plus, or Medusa are designed for this type of integration. They enable easy implementation of middleware that connects your commerce operations to your loyalty engine. This ensures that loyalty information, such as points balances and available rewards, can be displayed directly within the shopping experience.

This tight integration is a core component of a composable commerce strategy. It allows you to embed loyalty seamlessly into the purchasing process, making it a natural and engaging part of the customer experience rather than a separate, disconnected program.

Integration with E-commerce and POS Systems

To deliver a truly unified loyalty experience, your loyalty platform must communicate in real time with all customer touchpoints. This includes your e-commerce website, mobile app, and in-store point-of-sale (POS) systems. This is achieved by building a robust integration layer within your composable tech stack.

This layer ensures that every transaction and interaction, whether online or offline, is captured and reflected in the customer's loyalty profile. Without this seamless flow of data, your program will feel disjointed and fail to deliver on its omnichannel promise. Let's look at how this is accomplished.

Role of APIs and middleware in connecting systems

APIs and middleware are the "glue" that holds a composable loyalty architecture together. APIs provide a standardized way for different systems to request and exchange data. For example, when a customer makes a purchase at a POS terminal, the POS system can make an API call to the loyalty engine to award points for that transaction.

Middleware acts as an intermediary, or bridge, between different applications. It can handle tasks like data transformation, ensuring that information sent from one system is in the correct format for the receiving system. It can also manage communication flow, retry failed API calls, and aggregate data from multiple sources.

This combination of APIs and middleware creates a flexible and resilient integration layer. It allows for efficient data exchange between your loyalty engine and all other components of your tech stack, from your e-commerce platform to your CRM, enabling a truly connected ecosystem.

Ensuring seamless omnichannel experiences

The primary goal of integrating all your systems is to create a seamless omnichannel experience. Customers today expect to interact with your brand across multiple channels, and your loyalty program should support this fluid journey. A customer should be able to browse on their phone, buy in-store, and check their loyalty balance on your website without any friction.

Achieving this requires real-time data synchronization. When a customer earns points or redeems a reward, that information must be updated instantly across all systems. This ensures the customer experience is always consistent and accurate, building trust and encouraging continued engagement.

By breaking down the silos between your online and offline channels, you can deliver a superior customer experience. This consistent omnichannel engagement is a powerful driver of customer satisfaction and loyalty, directly impacting retention and revenue. A well-integrated loyalty program becomes a key asset in building these valuable customer relationships.

Business Impact of Composable Loyalty Implementation

Implementing a composable loyalty platform is not just a technological upgrade; it has a significant business impact. By leveraging customer data more effectively and creating personalized experiences, you can foster stronger customer loyalty and drive tangible growth. The flexibility of a composable system also leads to greater operational efficiency.

The benefits can be seen across several key areas, from increased customer retention to faster marketing execution. These improvements translate directly into a stronger bottom line and a more competitive market position. Let's explore the specific ways a composable loyalty program delivers value.

Customer engagement and retention uplift

A well-executed composable loyalty platform can dramatically increase customer engagement and retention. By enabling personalized rewards and seamless omnichannel experiences, you create a loyalty program that customers actually want to use. This leads to more frequent interactions and a stronger emotional connection to your brand.

The data backs this up. Companies using composable loyalty engines like Open Loyalty have reported a 10–20% lift in customer retention. This is because the program can be tailored to reward the specific behaviors that indicate loyalty, encouraging customers to come back again and again.

This increased retention directly impacts customer lifetime value (CLV). The same data shows that a composable loyalty program can drive a 25% increase in CLV. By keeping customers engaged and happy, you ensure they continue to spend with your brand over the long term.

Accelerated campaign deployment and optimization

One of the most significant operational benefits of a composable approach is the speed at which you can execute marketing initiatives. With a dedicated loyalty module or promotion engine, your marketing team can launch and manage campaigns without extensive engineering support.

This agility leads to several key advantages for campaign deployment and optimization:

• Faster Campaign Launches: Businesses using tools like Voucherify have seen up to 3x faster campaign launches, enabling them to respond more quickly to market opportunities.

• Easier Experimentation: The system's modular architecture enables A/B testing and the optimization of rewards and promotions based on real-time data.

• Increased Marketing Autonomy: Marketers can configure rules and launch campaigns through a user-friendly interface, freeing up developer time for more complex tasks.

This accelerated pace of innovation means you can run more targeted and effective campaigns, driving better results from your marketing automation efforts and loyalty program.

Lower operational costs and improved scalability

While there may be an upfront investment, a composable approach often leads to lower long-term operational costs. Because you are only paying for the components you need, you avoid the cost of bundled features in a monolithic platform you may never use.

The scalability of a composable architecture also contributes to cost reduction and improved operational efficiency. You can scale individual services independently based on demand. This is much more cost-effective than scaling an entire monolithic application. Many cloud-native services also operate on a pay-as-you-go model, so your costs align directly with your usage.

Furthermore, the system's modularity reduces maintenance overhead. It is easier to update or replace individual components without disrupting the entire loyalty program. This long-term flexibility and efficiency make the composable approach a financially sound investment for growing businesses.

Overcoming Common Challenges in Composable Loyalty Migration

Migrating to a composable loyalty architecture offers significant benefits, but the transition is not without its challenges. The process involves more than just plugging in new technology; it requires careful planning around system integration, data migration, and organizational change. Being aware of these potential hurdles is the first step to overcoming them.

Common challenges include the risk of over-engineering the initial solution and managing complex data and identity issues. By anticipating these problems and adopting the right strategies, you can ensure a smooth and successful loyalty migration. Let's look at how to navigate these common pitfalls.

Avoiding over-engineering and maintaining simplicity

The sheer flexibility of composable loyalty can sometimes lead to the temptation to over-engineer the first version. It’s important to resist the urge to build everything at once. Start with a clear and simple set of business logic that addresses your most critical needs.

To maintain simplicity and avoid common pitfalls, consider the following:

• Launch a Pilot Program: Start with a smaller, focused pilot to test your core assumptions and prove the model before a full-scale rollout.

• Involve Marketing Early: Ensure your marketing team is involved from the beginning to keep the program grounded in clear business goals and customer needs.

• Define Clear KPIs: Launching without clear metrics for success makes it impossible to know if your complex features are even adding value.

The beauty of the modular approach is that you can always add more complexity later. Focus on delivering value quickly with a minimum viable product, then iterate and expand based on data and feedback.

Solving data and identity management issues

One of the biggest challenges in any loyalty migration is managing customer data and identity. Your legacy systems may contain valuable historical data, but it is often fragmented across different silos. A successful migration requires a strategy for consolidating this data into a unified customer view.

Ignoring unified customer identity is a common mistake. A Customer Data Platform (CDP) is an essential tool for solving this problem. It can ingest data from your legacy systems and new composable components, creating a single, coherent customer profile. This unified profile is the foundation for effective personalization and segmentation.

Migrating data from legacy systems to a new data warehouse or CDP can be complex, but it is a critical step. A well-planned data migration strategy ensures that you don’t lose valuable customer history and that your new composable technology has the rich data it needs to perform effectively.

Practical Examples of Leading Composable Loyalty Program Brands

The shift to composable loyalty is not just a theoretical concept; leading brands across industries are already leveraging this technology to build innovative, effective loyalty programs. These real-world examples demonstrate the tangible benefits of adopting a flexible, modular approach.

From retail to quick-service restaurants, companies are using composable technology to create personalized, omnichannel experiences that drive engagement and growth. Examining a case study or two can provide valuable insights into how these strategies work in practice. Let's look at how brands are using platforms like Open Loyalty and Voucherify.

Case study: Open Loyalty’s impact on retail

Open loyalty is an example of a developer-first, composable loyalty framework that gives companies maximum control over their programs. It's an open-source, API-first solution perfect for businesses with strong tech teams or unique requirements. Its flexibility allows retailers to build highly customized loyalty solutions that align perfectly with their brand.

The impact of this approach on customer loyalty in the retail sector is significant. By implementing a composable program with Open Loyalty, retailers can reward a wide range of behaviors and create deeply engaging experiences. The measurable outcomes speak for themselves. This case study shows the power of a well-executed composable strategy.

How Voucherify accelerates campaign launches

Voucherify is another key player in the composable loyalty space, focusing on providing a powerful promotion and loyalty engine. It is designed to empower marketing teams to launch and manage campaigns quickly and precisely, reducing reliance on engineering resources.

By integrating Voucherify into their composable loyalty stack, brands can significantly accelerate campaign deployment. The platform’s visual UI and robust APIs allow marketers to quickly create everything from simple discount codes to complex, multi-tier loyalty programs. This agility is a major competitive advantage in today's fast-paced market.

The result is a more dynamic and responsive loyalty program. Brands using Voucherify have reported launching campaigns three times faster and with 40% less engineering effort. This allows them to experiment more, optimize their marketing automation strategies, and ultimately drive better engagement and revenue from their loyalty program.

Features to Look for in Composable Loyalty Platforms

When selecting a composable loyalty platform, it’s important to look beyond the basic features. A true loyalty management platform should offer a range of advanced capabilities that enable you to build a sophisticated, effective program. The right feature selection will ensure your loyalty software can grow with your business.

Your chosen loyalty module should not only manage points and tiers but also provide tools for personalization, testing, and security. These features are critical for building a program that is both engaging for customers and secure for your business. Let's examine some of the key capabilities to look for.

Personalization and real-time testing capabilities

A key advantage of a composable loyalty platform is its ability to deliver deep personalization. By integrating with your customer data platform (CDP), the system can access rich customer profiles and use that information to tailor rewards and experiences in real time. This moves you beyond generic offers to ones that are truly relevant to each individual.

Look for a platform that supports real-time personalization and A/B testing. Tools like Monetate can be integrated to test different offers and experiences, helping you understand what resonates most with your customers. This data-driven approach allows for continuous optimization and has been shown to deliver a 10–15% lift in conversions.

The ability to personalize at scale is what transforms a good loyalty program into a great one. It enhances the customer experience by making customers feel understood and valued, which is a powerful driver of long-term loyalty.

Security, compliance, and vendor flexibility

In a world of increasing data privacy concerns, security and compliance are non-negotiable features for any composable loyalty platform. The system will be handling sensitive customer data, so it must have robust security measures in place to protect that information.

When evaluating platforms, consider the following:

• Security: Ensure the platform has strong API security (e.g., OAuth), data encryption, and a clear security posture.

• Compliance: The vendor should comply with data privacy regulations such as GDPR and CCPA, especially if you operate in multiple regions.

• Vendor Flexibility: Choose vendors that are part of a larger ecosystem, like the MACH Alliance. This ensures they are committed to interoperability and helps you avoid vendor lock-in.

Prioritizing these aspects ensures that your loyalty program is not only effective but also trustworthy and sustainable. It protects both your customers and your business from potential risks.

Which Businesses Benefit Most from Composable Loyalty Programs?

While any business can benefit from a more flexible loyalty program, certain types of companies will see the most significant returns from a composable loyalty approach. For these organizations, a composable system is not just an upgrade but an essential strategic tool for achieving their business goals.

An enterprise with complex needs or a brand that operates across multiple channels will find that the agility and scalability of a composable architecture are well-suited to its environment. Let's look at these ideal candidates in more detail.

Enterprises seeking rapid innovation

Large enterprises often struggle with legacy systems that stifle rapid innovation. A composable approach breaks down these barriers, allowing different parts of the business to iterate and experiment without being held back by a monolithic tech stack. This is particularly valuable for loyalty solutions, which need to adapt quickly to changing customer expectations.

For an enterprise, the ability to quickly launch a new reward, test a promotional concept, or integrate a new partner channel is a major competitive advantage. A composable architecture provides the agility needed to stay ahead of the curve and continuously improve the loyalty program.

These companies have complex business goals that cannot be met by off-the-shelf loyalty solutions. The composable approach gives them the control and flexibility to build a program that is as sophisticated and dynamic as their business, turning their loyalty initiatives into a key driver of growth.

Omnichannel retailers and digital-first brands

Omnichannel retailers and digital-first brands are prime candidates for composable loyalty. These businesses interact with customers across a wide array of touchpoints, including websites, mobile apps, social media, and physical stores. Creating a consistent and seamless customer experience across all these channels is a top priority.

A traditional, siloed loyalty program simply cannot deliver the unified experience that modern customers expect. A composable loyalty program, on the other hand, is designed for this environment. It can integrate with all touchpoints, ensuring that a customer’s loyalty status and rewards are recognized across all touchpoints.

For these brands, the customer experience is everything. A composable loyalty program becomes a critical tool for enhancing that experience, fostering deeper engagement, and building lasting relationships. It enables them to deliver a personalized, omnichannel journey that sets them apart from the competition.

Conclusion

In conclusion, embracing a composable loyalty program is a transformative step for any business aiming to enhance customer engagement and retention. By leveraging the modular, API-driven architecture of composable systems, brands can deliver personalized experiences while adapting swiftly to market changes. This approach not only fosters innovation but also significantly reduces operational costs and tech debt. As demonstrated by leading brands, the benefits of implementing such a system are profound, driving increased loyalty through seamless omnichannel interactions. Don’t miss out on the opportunity to revolutionize your loyalty strategy. Get a free trial today and see firsthand how a composable approach can elevate your customer engagement efforts.