Research and Development sparks innovative solutions

Achieve business goals by implementing cutting-edge R&D products

Let’s work together!

Outpace the competition with new or improved offerings

Utilize an effective research and development strategy to enhance existing products, launch new services and technologies, and avoid obsolescence, while gaining an innovative edge and satisfying unmet needs.

Validate your idea quickly with fast prototyping

R&D as a Service (RnDaaS) offers a shorter time-to-market of your innovation thanks to access to an experienced team of developers, ML engineers, QA specialists, and product managers.

Implement emerging technologies from industry leaders. R&D professionals can support your business in many ways:

  • Discover solutions. Identify challenges, validate feasibility, and develop innovative fixes
  • Prototype in weeks. Rapidly model ideas, features, and technologies to test usability
  • Research challenges. Understand potential objections and create an R&D strategy accordingly
  • Activate your resources. Utilize client expertise to discover problems and possible solutions

Click and collect grocery shopping revamped for both retailers and end-users

Leverage prototyping and technology to build a seamless, safe, and flexible experience.

Starting with thorough research and using a data-based approach, we determined what creates a quality online shopping trip.

Our rapid prototyping took just one month using two developers to implement three innovative features, offering a personalized user experience.

Click and collect mobile mockups
  • Netguru has been the best agency we've worked with so far. The team is able to design new skills, features, and interactions within our model, with a great focus on speed to market.
    Adi Pavlovic Keller Williams

    Adi Pavlovic

    Director of Innovation at Keller Williams

Research & Development - from idea to working prototype

Check how to validate your product idea.
  • R&D Sprint. Empower clients with knowledge, expert solution design, and roadmap recommendations
  • Rapid prototyping. Deliver an end-to-end working prototype that will take your products to the next level
  • Hackathon by Netguru. Facilitate a client event to creatively uncover ideas and collectively establish solutions
  • Research. Run quick experiments to verify technologies and ideas, and determine expected value

What Is Research and Development (R&D)?


Also known as research and technical or technological development (RTD), R&D is all about engaging in activities to innovate. By doing that, an organization presents new products and services to market or enhances its existing offering.

Research and development objectives? Typically the primary stage in the product life cycle, R&D aims to gain companies a competitive edge and generate long-term profit. R&D may lead to entirely new product discoveries and associated patents, copyrights, and trademarks.

R&D departments are generally well-funded, with capital risk, lack of immediate payoff, and uncertain ROI weighed up against estimated risk-adjusted returns. Greater R&D investment equates to increased capital risk, meaning some businesses choose to outsource R&D functions.

The role of research and development? Without R&D entrepreneurship or an effective strategy, a business may become obsolete, unless it uses other methods such as M&A to survive.

Who’s investing in research and development? Tech companies are among the top R&D investors, with pharmaceuticals and semiconductors also high up the rankings.

Examples of research and development activities include Netguru’s R&D project with Roboteam and Alphabet’s Waymo self-driving cars.

Why is Research and Development important?

R&D solutions differentiate businesses from the competition, yielding critical technologies from which new products, services, and models spawn.

Technology progresses quickly, and if organizations are to keep up, R&D is key. With R&D, the chances of building successful products and services increase. It can also enhance employee productivity and boost profits.

Research and development companies or departments devise innovative products, services, and solutions that dominate the market and are tricky to imitate.

A modern R&D division connects technical teams with marketing, sales, and customer service. That way, challenges and opportunities are fully understood.

An effective research and development team defines the right business opportunity and performs rapid tests to validate business value assumptions.

Then, successive solution prototypes and usability testing realize that value by identifying user habits, problems, and expectations, as well as anticipating demands and trends.

Types of Research & Development

There are several types of R&D. First up, there’s the model where engineers undertake extensive research to develop new products and services with no real objective in mind.

That falls under basic research, whereby the aim is to grasp fuller fundamental knowledge of a subject, process, or technology, as opposed to a specific application.

The second type of R&D? Industrial scientists or researchers carry out applied research to support the development of future products and/or enhance existing product and service offerings – there’s a specific target in mind.

Basic research is time-consuming. Applied R&D is more expensive, meticulous, and complex.

Business incubators and accelerators are types of R&D, whereby companies invest in startups in the hope they’ll come up with usable innovations.

Mergers and acquisitions (M&As) and partnerships are also varieties of R&D, with corporations making the most of each other’s expertise and skills.

Who spends the most on R&D?

Based on yearly reports, Amazon is the top R&D spender, forking out $42.74 billion in 2020. Calling it ‘technology and content’ the multinational behemoth spent more than in 2019 ($35.93 billion), with 2,244 patents granted – most of which in technologies like AI, machine learning, and computer vision.

Number two? Alphabet, at $27.57 billion. The multinational conglomerate formed in 2015 via a restructuring of Google, becoming the parent company of the search engine and several former subsidiaries. R&D expenditure has more than doubled since 2016.

Coming in third is Huawei, with R&D investment in 2020 totaling $22.04 billion. The year 2020 saw 2,761 patents granted, an increase of 14% compared to 2019. Huawei R&D employees amount to around 105,000 – more than half the total workforce.

The list goes on as follows in billions:

  • Microsoft: $19.27
  • Apple: $18.75
  • Samsung: $18.75
  • Facebook: $18.45

The remainder of the top 10: Volkswagen, Intel, Roche, and Johnson & Johnson.

Why to hire Netguru R&D Consultants?

At Netguru, R&D is multipurpose, and the benefits are meaningful:

  • Developing new skills
  • Steering strategic direction
  • Innovation consulting

To maximize success, we have four types research and development services:

  • R&D Sprint
  • Research
  • Rapid Prototyping
  • Hackathon

We start with a problem, then implement effective solutions, rather than “attractive” solutions that merely offer technological advancements but aren’t actually fit for purpose.

We also embrace agile development principles and record and distribute lessons learned.

Our R&D experts are world-class professionals, including Innovation Consultants, Design Consultants, R&D Experts, Engineers, and Developers who are open source contributors with over 220 repositories on GitHub.

We invest in developing new technologies and testing R&D solutions, offering a first-rate and expert service to clients.

Unveil imaginative solutions that eclipse competitors

Our competent team of experts deliver innovative products across various industries, from fintech to retail. With 900+ projects implemented and 12+ years in the market, we offer a wealth of experience.

Creating Temi, a state-of-the-art personal assistant robot combining sight, touch, and hearing

Designing and delivering a premium yet affordable device to dominate the home robotics market.

A prime R&D example and three years in development, Temi plays music, answers calls, and provides the weather forecast, offering users a cutting edge experience.

We focused on R&D: scoping and testing, to suggest the best possible technology stack for the project before building Temi from scratch, including hardware, design, and software. As part of the R&D process and iterative cycles, we revised code to deliver upgrades and an iconic product.

Read case study
Temi personal robot R&D project

Kunster: An R&D project to build an augmented reality mobile app

Using research skills to create an art-focused app.

Cross-generational app Kunster brings art closer to people. Users see their surroundings through the eyes of painters such as Van Gogh and Da Vinci.

Using PyTorch and Core ML tools throughout our R&D process, we developed a pipeline to experiment with real-time style transfer and integrate models into the application.

Read case study
Kunster AR mobile app mockups

R&D for Good: Partnering with non-profit Pure Earth to help the environment

Developing a pollution app to raise awareness and connect government officials.

Leveraging our innovation expertise, we worked with Pure Earth as part of our R&D for Good program. Aiming to support NGO organizations in their digital journeys, we helped Pure Earth by investigating new technologies.

Our solution? Expanding their existing offering by creating the inventive Report Pollution app to document and report polluted sites.

Read case study
Pollution detection R&D app

Devising CarLens, a slick mobile app to detect car models with AR

Researching, prototyping, and implementing new technologies including Tensorflow and ML.

CarLens recognizes cars using your smartphone’s camera. During this experimental R&D project, we used image recognition and machine learning to test and create a fun and cutting-edge solution.

How? By building a precise algorithm to detect vehicle models. CarLens is a proof of concept iOS and Android app exploring the capabilities of ML-based image recognition.

Read Case Study
CarLens mobile AR app mockup

Our partners about the cooperation with Netguru

  • My experience working with Netguru has been excellent. Outstanding software teams are resilient, and our developers at Netguru have certainly proven to be that. Our Netguru friends have become as close to team members as possible, and I am grateful for the care and excellence they have provided.
    Gerardo Bonilla

    Gerardo Bonilla

    Product Manager at Moonfare
  • Whenever we faced challenges this year, we could rely on Netguru for our urgent staffing needs and time-critical deliverables. The Netguru team has gone above and beyond any expectations of what a strong and reliable partner can be.
    Hima Mandali Solarisbank CTO

    Hima Mandali

    CTO at Solarisbank
  • Working with Netguru has been a fantastic experience. We received a lot of support in terms of thinking about how we track metrics, how we design this properly, and how we build the architecture. We are extremely grateful for making our platform what it is today.

    Manon Roux

    Founder at Countr

  • 15+

    Years on the market
  • 400+

    People on Board
  • 2500+

    Projects Delivered
  • 73

    Our Current NPS Score

Delivered by Netguru

We are actively boosting our international footprint across various industries such as banking, healthcare, real estate, e-commerce, travel, and more. We deliver products to such brands as solarisBank, PAYBACK, DAMAC, Volkswagen, Babbel, Santander, Keller Williams, and Hive.

  • $5M

    Granted in funding for Shine. Self-care mobile app that lets users practice gratitude
  • $28M

    Granted in funding for Moonfare. Investment platform that enable to invest in private equity funds
  • $20M

    Granted in funding for Finiata. Data-driven SME lending platform provider
  • $47M

    Granted in funding for Tourlane. Lead generation tool that helps travelers to make bookings

Hand to answer your R&D concerns

Frequently asked questions about research and development

How much does research and development cost?

According to McKinsey, pharmaceuticals are traditionally known for R&D spending, but these days, high tech, automotive, and consumer sectors invest even more – greater than 20% of earnings EBITDA.

Amazon’s research and development programs amounted to 11.1% of net sales in 2020, Alphabet laid out 15.1% of revenue, and Huawei invested 15.9% of revenue. In 2019, companies spent $2.3 trillion on R&D globally – around 2% of global GDP. Annual R&D investment has grown at around 4% a year since 2010.

How does R&D influence design?

As a result of R&D, new products are designed and existing ones revamped. R&D is part of the product development life cycle – the ideation stage. For example, let’s say a client has a challenge to solve or isn’t sure how to approach a problem. 

Via R&D, it’s possible to make recommendations, impacting solution design and the roadmap.

Following the R&D phase where feasibility is validated and prototyping takes place, the groundwork is in place for further design work.

What is R&D project management?

R&D project management involves taking the lead in designing processes, sharing knowledge, and tracking the overall value of R&D via metrics. A top-notch strategy combines:

  • Comprehending what an organization wants to (and can) deliver
  • Alignment of R&D and corporate initiatives
  • Determining and prioritizing capabilities and technologies for delivery
  • Deciding how to deliver – operating model and organizational design
  • Testing the strategy for robustness
  • Clear communication of the strategy

Read more on our Blog

Dive into our expert research and development knowledge base, collated by experienced professionals

Start your project with us or take existing one to next level

Let's work together
R&D consultants