21% Conversion Increase With Design Services for a Large Marketplace
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116%
Increase in saved-search subscriptions
Subscription rate to saved search notifications after the feature launched.
21%
Boost in email-to-reply conversion
More users replying to the offers that reached them by email.
14%
Growth in logged-in users
A larger share of the audience browsing while signed in.
The client
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Otodom is Poland’s leading real estate marketplace and part of the OLX Group. Sellers and landlords list and manage offers; buyers and renters search them for a home, an office, or somewhere to renovate and resell.
OLX Group holds its digital products to a high standard, and that standard sets the bar for who works on them — every designer we put forward is vetted by us, then by the Otodom team, before joining the project.
The challengeWhat the teams actually needed
Otodom needed product designers who could meet its stakeholders’ bar and move at the pace of a fast-changing product — more than recruitment alone could supply.
Challenge 01Scarce senior design talent
Few available designers met the requirements Otodom’s stakeholders set.
Challenge 02Recruitment could not keep pace
Hiring alone could not satisfy a fast-changing development environment.
Challenge 03Design tied to team OKRs
Designers needed a deep product background and an understanding of how design moves the OKRs of different teams.
What we did
Designers embedded across Acquisition, Retention and Monetization
Starting as consultants, our designers took on more of Otodom’s design surface over time — research, UI, testing, workshops, UX writing and roadmap input.
A customizable email notification system
Users save a search and receive matching offers by email, which kept them coming back and lifted both traffic and retention.
Four registration flows, A/B tested
Data showed users abandoning registration, so we tested social logins, fewer clicks, a multi-step process and clearly stated benefits.
A handoff developers and product managers could work with
Workshops that improved the handover process and created room for brainstorming across design, product and engineering.
All design operations moved to Figma
Our designer supported the OLX team through a safe, efficient migration of every design from Sketch to Figma.
More like thisOther places we scaled product teams for growth.
What’s next