Powering a Product Squad to Develop a Food and Grocery Delivery App
85%
Unit test coverage
On iOS and Android, up from 63% and 28% in 2021 — against an app-wide average below 50%.
100%
UI test automation
On critical paths, the first team in the organisation to get there.
9M
Orders a month
The volume running through the client’s app.
The client
A food and grocery delivery business handling up to nine million orders a month through its mobile app. Restaurants are the core of it, with roughly 6% of orders coming from the Groceries vertical before this work began.
Most of those orders came through a network of dark stores built for twenty-minute delivery, the rest through outside partners — mostly convenience stores carrying a wide assortment.
The challengeWhat the teams actually needed
The client wanted a partner to build and keep improving the grocery ordering flow inside an app built mainly for restaurant delivery.
Challenge 01A vertical needing its own direction
The tech direction and the flow of the Groceries vertical had to be defined, UX and UI included, inside an app whose habits were set elsewhere.
Challenge 02Users with existing problems
The work had to address what the user base already struggled with, and find the business opportunities nobody had taken up yet.
Challenge 03Numbers that have to move
Specific KPIs were on the line: order count, average basket value and conversion rate, against the standards q-commerce had set.
What we did
A product squad indistinguishable from an internal one
A product manager, a senior UX designer and iOS and Android engineers from Netguru sit in the client’s Product Squad, joined for the first year by two backend engineers, alongside the client’s own product manager, engineering manager, analyst, QA and backend engineer.
Backend, mobile and design
The squad covers backend development, mobile for both Android and iOS, and UX and UI design, owning discovery, delivery and what comes after.
Beyond the engineering org
Improving the grocery flow meant looking past tech: interdisciplinary work across Product, Tech, Marketing and Operations translated the client’s global patterns onto a local customer base.
Inside their culture, not beside it
Blending into the client’s existing engineering and reporting culture under its leadership is what made the squad work, across an organisation of more than ten cross-functional autonomous teams.
Coverage taken seriously
Unit test coverage reached 85% on both platforms, up from 63% on iOS and 28% on Android in 2021, and the squad was the first to deliver full UI test automation of critical paths.
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What’s next