Build beautiful, engaging user interfaces with UI design services

Satisfy your users and hit business targets by creating seamless, intuitive products

Leverage UI design to deliver accessible, efficient digital products

Turn potential visitors to customers by delivering responsive and accessible user interface designs for your product. Excellent UI encourages users to return by facilitating productive interactions and presenting beautiful aesthetics.

Give your products a competitive edge

Stand out from the crowd by enhancing your digital products with top-quality UI Design services.

Create usable products. Make digital interactions fluid and ensure simple, intuitive access to the content your users want.
Leverage predictable elements. Functional consistency, delivered with modern UI components, ensures predictability and trust.
Give users personalized and immersive services. Drive customer engagement by offering services and products unique to them.
Communicate brand values and establish trust. Define your brand differentiators and build trust among your target market with reliable, consistent designs.
Increase user engagement and retention. Boost conversion rates and loyalty by providing products that simplify navigation and research.
Boost productivity. Increase customer satisfaction and sales volumes while driving down resource costs.
Reduce development costs. Lower future investment costs with expert design and support services from the outset.
Lower customer support costs. Excellent interfaces reduce errors and unwanted actions, lowering customer contact issues.

Building a seamless experience for both retailers and end-users with UI/UX design

Reinventing Click & Collect.

2020 has seen a huge digital migration, with customers moving online and retailers developing digital ecosystems to make their services & products available anywhere, anytime.

However, the inconsistency between the online and offline experiences remains a source of dissatisfaction for end users.

Using profound data-based research, Netguru has reinvented the click & collect process to bring maximum value and seamless experiences to users and retailers alike. This included implementing clear and transparent scheduling and order progress tracking.

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I've really appreciated the flexibility and breadth of experience we've been able to tap from the Netguru team. While most of our work together has been in React Native, at times when needed we've also very easily gotten support in QA, design, UX/UI, iOS and Android as well.
Jonathan Uy
CTO at Shine

Create intuitive, easy-to-use, and satisfying platforms for users with UI design services

Develop professional-looking interfaces to engage and gain the trust of users.

Interface design. Intuitive interface design improves customer satisfaction and delivers tangible business results.
Interaction design. Create user-friendly interactive products, with aesthetics, motion, sound & space elements.
Desktop, mobile & touchscreen optimization. Responsive design capabilities to ensure your application works brilliantly, whatever the device.
Design Systems creation. Unify code & design with multiple components, such as a UI inventory and typographic scales.

Use bullet-proof processes that deliver results

At Netguru, we have spent years honing our processes and incorporating industry best practices to provide the highest standards of UI design.

User research. Define your users, identify their needs and challenges, and discover how your system can help them.
Interface design. Develop the structural, compositional, and visual design of the user interface.
Prototyping. Use wireframes and prototypes to build high-fidelity previews of your system.
Usability testing. Conduct functionality testing and make adjustments to fix any issues.
Launch & evaluation. Publish the UI design and conduct continuous analysis to assess how it meets user needs

What is user interface design?

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User interface (UI) design is the process of building interfaces in software or computer devices. In simple terms, it’s about creating the look of something, factoring in usability and aesthetics.

UI design refers to any form of interface with which a user interacts, such as graphical user interfaces or voice-controlled interfaces.

The aim of UI design is to create intuitive, easy-to-use, and satisfying platforms for users, making it as simple as possible for them to navigate around or between pages to access the things they need, such as product information or contact boxes. At Netguru, we strive to develop professional-looking interfaces to engage and gain the trust of users.

Why is UI design good for business?

Great UI design can deliver a number of tangible business benefits.

Firstly, it makes it easier for your customers to identify and access your products. It draws attention and keeps it, enabling businesses to attract and retain new customers.

UI Design can also be used to communicate brand values and establish trust within the relevant business sector.

As a result, UI design is good for business because it can increase conversion rates and improve the overall customer experience, strengthening business reputation.

What does a UI designer do?

A user interface designer creates all of the pages or screens through which a user will move as they interact with your product or application.

They work closely with user experience (UX) designers and create the visual and audio elements that facilitate user interactions.

Everything will be centred around making the interface as usable and satisfying as possible.

A UI designer might also establish a style guide to be used throughout an application or website, ensuring consistency and familiarity for the user.

Combining the power of UI and UX design

UI design is often confused or lumped in with UX design. The two are distinct processes with different elements, but they are inextricably linked.

UX is the structural representation of the product’s content and its features. Good UX design should be based on thorough research, data analysis, and knowledge about the motor skills and psychological abilities of the end-user group.

By combining great UX and UI design, you will be able to build digital products that are usable, responsive, and practical. At the same time, this will help to establish user loyalty and strengthen brand identity.

The role of UI design in digital transformation

User interface design plays an essential role within broader digital transformation programs.

For example, organizations looking to implement a new digital workplace will rely on UI design to create compelling and usable tools that help employees in their roles.

A visual design strategy is of paramount importance on the journey of digital transformation. Not only does it play a critical role in the overall customer experience, it can have a significant impact on internal process and employee engagement.

UI design goes beyond technical development skills to execute vision and strategy goals in line with corporate ambitions.

A great UI design team should collaborate with other departments to bring visuals, layout & content together. By embracing diversity of thinking with perspectives from different functions, UI design can play an even bigger role in successful digital transformations.

What is interaction design?

Interaction design (sometimes shortened to IxD) is the process of building interactive products and services.

In this process, a designer considers the way that users will interact with a product. As such, research of user needs, limitations, and context is an integral part of interaction design.

Interaction design consists of five key elements:

Words/text
Visual representations
Physical objects/space
Time
Behavior

Interaction designers utilize each of these dimensions together to consider the real-world demands and needs of end users and create designs that cater to them.

Working with a UI design agency

An experienced UI design agency will bring together holistic expertise to handle all aspects of the UI design process.

From business plan and ideation to product delivery, a UI design team with cross-functional capabilities can deliver real value to your project.

At Netguru, we offer a range of research methods to help identify critical user information and assist with the development of your unique value proposition.

This process helps to optimize the functional and business value of your product and capitalize on it, increasing conversion rates, improving customer satisfaction, and achieving crucial business metrics for success.

Successful UI design is about more than technical prowess, and working with a professional UI design agency can offer an opportunity for enhanced ROI and better customer satisfaction.

Using Illustrations

The majority of people, including your customers, tend to be visual learners, which means that a strong visual presence is essential for capturing their attention and driving their purchasing decisions. Our experienced team of illustrators understands the importance of visual impact and has worked with clients across various industries such as technology, media, healthcare, and finance. We are here to help you with your illustration design project and bring your vision to life.

Custom illustrations tailored to your specific requirements are our specialty. Whether you need app illustrations, web illustrations, character illustrations, or animated illustrations, our talented team is ready to create the perfect visuals for your UI design. By providing engaging and informative illustrations, we aim to show instead of tell, forging a connection with your audience and laying the groundwork for long-lasting customer relationships.

In addition to crafting unique and eye-catching illustrations, we also offer a range of creative services that can help you develop and refine your visual style. These services include illustration guidelines, library systems, art direction, and style exploration. By working closely with our team, you can ensure that your illustrations are consistent and representative of your brand's identity.

High-quality illustrations are more than just a visual aid; they can also foster brand recognition, generate trust, and offer a human experience to your customers. In short, illustrations are a powerful tool for your business that can have a direct impact on your revenue. By incorporating compelling illustrations into your UI design, you'll create a memorable experience for your customers, encouraging them to return and interact with your brand time and time again.

Reinforce users’ confidence by intuitive design

Designers need to think about how the user will interact with the app and minimize the amount of time it takes for them to complete tasks. This ensures users will finish what they need to do without abandoning the app or questioning how to do something.

21% Conversion Increase With Product and UI Design Services for Otodom

Augmenting highly demanding team with top-notch design experts.

Otodom is the leading real estate marketplace in Poland. It’s a brand owned by OLX Group. OLX Group has exceedingly high product design standards, and they were experiencing difficulties due to:

Low availability of talent that meets the high requirements of Otodom stakeholders.
Designers’ need to have a vast product background, understand how design influences OKRs.
High level of agility required from designers.
Complex design process involving many stakeholders and teams.

In 2021, Netguru started providing designers for Otodom. Since then, they have been driving different OKRs across multiple teams, including the Acquisition & Retention team and the Monetization team, while generating added value for users.

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Otodom case study Design for with a homepage opened

Reinventing micro-mobility with intuitive, user-based designs

In-depth market research and UI expertise helped us to reimagine the eScooter experience.

The rise of eScooters has changed the way people move around towns and cities, with both positive and negative impact on peoples’ lives.

We worked to conduct deep market research to assess these impacts at a granular level in the Lime app, one of the world’s foremost eScooter companies.

Our research enabled us to build a new version of the Lime app, using UI design to provide seamless onboarding, improve safety management, and adapt user interfaces to improve the overall user experience.

The result is a reinvention of the app to improve the micro mobility experience for eScooter riders, pedestrians, and other road users.

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A blockchain wallet for the next generation of cryptocurrency

How we helped optimize Lisk - a cryptocurrency platform - in order to make cryptocurrency more accessible and intuitive.

While virtual currency markets have been on the rise, they can still seem inaccessible to some.

By conducting onsite workshops and merging UI & UX design, we were able to create a new Lisk wallet that enables users to take full control of their LSK tokens, providing for a secure, intuitive, and robust cryptocurrency experience that becomes a gateway into blockchain.

We conducted user research, built wireframes, and established a dedicated Lisk design system that’s both flexible and scalable.

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Our partners on working with Netguru

I’ve had a long-lasting partnership with Netguru. Happy that it works so well and hopeful that we can cooperate on more projects in the future. Netguru always tries to make things possible.
Susanne Wechsler
Director Corporate Strategy at Babbel
We have built a grand and impressive building. But without the insights from the discovery workshops, we would be stuck on the ground-floor forever.
Artur Kryzan
CX Manager at Volkswagen
Netguru has been the best agency we've worked with so far. The team is able to design new skills, features, and interactions within our model, with a great focus on speed to market.
Adi Pavlovic
Director of Innovation, Keller Williams

15+
Years on the market
400+
People on Board
2500+
Projects Delivered
73
Our Current NPS Score

Check out the most common user interface design queries

What’s the difference between UX and UI design?

UX and UI design go hand in hand, and no product has one without the other.

However, there are some key differences to bear in mind. A UX designer focuses on functionality and how a product works. A UI designer, on the other hand, focuses on how it looks and feels.

A good analogy to use is the human body: the bones represent the underlying code, the organs represent the UX design and UI is the senses and reactions of the body.

Why do I need a UI designer?

UI design is important because it can mean the difference between a loyal and scalable customer base and no customers at all.

This might sound dramatic, but in a digital age the way your potential customers interact with your products is key. UI design removes problems, perfects functionality, and creates a stronger link between you and your customers.

Good UI design ensures your users are able to do what they need to do without leaving your website, application or platform.

What are the benefits of UI design?

Great UI design ultimately provides a better experience for your customers or users. It makes it easier for them to do the things they want to do, and in turn establishes trust and loyalty.

This will help to improve conversions and establish a strong, reliable brand identity. Ultimately, user interface design makes digital interactions fluid and intuitive, which not only increases customer satisfaction, but lowers support and acquisition costs, providing a massive potential ROI.