User experience design lies at the base of the product design process, which, in a classic scenario, consists of the following steps. Starting with the discovery stage, we move further through ideation and concept, then wireframing, user testing, implementing recommendations - development, and finally, design handover, which is the project’s termination.
The first four steps are a part of UX design, whereas the final three steps form UI design. UX designers should first get to know the product’s potential customers as deeply as possible. They may conduct interviews, lead workshops, or spend time reading about brand strategy or the end-user group. After the UX designer gathers enough information, they begin preparing user flow maps, sitemaps, and product prototypes, which are subsequently tested with a select group of users.
Understand
Analyze your UX and check your market fit to know what improvements you should introduce. UX services will help you obtain valuable insights.
Act
Implement knowledge-based changes to enhance user experience and conversions. Transform data into decisions that will help you achieve business goals.
Measure
Monitor how well the implemented solution achieves your goals. Our well-established practices and proven methods will help improve your ROI.