Reinventing Click & Collect – a new take on online grocery shopping
Building a seamless experience for both retailers and end-users
The inconsistency between the online and offline experience is one of the most common problems and a strong factor for clients’ dissatisfaction. As we prepared to build the best Click & Collect process we could, we knew we’d have to start with thorough research.
We applied desk research, competitive analysis, and user surveys to determine what features would benefit our project the most and to build user flows. Based on the results, we reinvented the Click & Collect experience to bring value to retailers and users. It is a convenient alternative to online grocery shopping.
It’s safe during a pandemic, flexible and therefore attractive to customers. Retailers benefit, too.