UX and UI: The Perfect Duo
Each product’s design consists of two codependent parts - user experience (UX) and user interface (UI). UX is the structural representation of the product’s content and its features. A good UX design should be based on thorough research, data analysis, and knowledge about the motorical and psychological abilities of the end-user group. It should also take into account the general brand strategy, KPIs, and business goals & obstacles.
UX is about making things usable and practical, keeping the simplest possible visual styling. UI, or user interface, focuses on usability obtained through a proper, eye-pleasing layout. User interface is not only about the app screens. A designer needs to set the color palette, contrast, typography, and the final dimensions of components keeping in mind such facets as grid, baseline, responsiveness, and corporate brand identity.
User experience design lies at the base of product design process, which in a classic scenario consists of 7 steps. Starting with the project ideation and setup stage, we move further through ideation and concept, then wireframing, user testing, design, implementing recommendations, and finally design handover, which is the project’s termination.
The first four steps are a part of UX design, whereas the other three form UI design. UX designers should first get to know the potential product’s customers as well as they can. They may conduct interviews, lead workshops or spend long hours reading about brand strategy or the end-user group. After the UX designer gathers enough information, they begin preparing user flow maps, sitemaps, and product prototypes which subsequently are tested with a group of chosen users.
Analyse your UX and check your market fit to know what improvements you should introduce. UX services will help you obtain valuable insights.
Implement knowledge-based changes to enhance user experience and conversion. Transform data into decisions that will help you achieve business goals..
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User Experience Design at Netguru
At Netguru, we always make sure the experiences we craft are not only delightful, but also provide additional value to your users and your business. This is why UX design plays an important role in our digital transformation process.
Netguru is an experienced UX design agency. We provide you with a whole range of services, from business idea to product delivery. Firstly, you can create a unique value proposition before design or development starts. We offer various research methods to collect user insights that are necessary to adjust your product to your users’ needs. Our evaluation methods will increase the functional and business value of the product you are building. Our UX design team will help you grow conversion rates, increase time spent in the app and improve customer feedback.
At Netguru, we understand that crafting a digital product is not an easy job. It requires in-depth knowledge about your users, their behaviour and needs. In order to obtain valuable insights you will need to leverage the right tools. Years of experience have enabled our designers to develop and verify distinct methods which improve product usability, get more traffic and increase conversions. With our UX services your users will have an experience so delightful that they’ll recommend your product to everyone.