Maximize value across your business with UX Review

Use powerful insights to build the right solution for your business, market, and end-user
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Accelerate growth with stunning user experiences

Successful products and services are not only visually appealing to your audience but are also highly tailored to users’ needs. Using UX expert analysis based on widely renowned usability heuristics, established industry patterns, and the right design tools, UX Design Review can ensure you are providing your users with the ultimate user experience and increase business value.

UX Review enhances your competitiveness

Use the analysis of the market and review of user data that bring you closer to the customers. Make informed decisions to optimize your products, services, and projects in the context of your market, and add value by looking at the wider business picture. UX Review provides recommendations about the way you can obtain the results listed above.
  • Improve conversion. Successfully increase the number of leads and sales from your website.
  • Streamline user experience. Uncover bottlenecks in the user journey and fix them.
  • Sell with relevant content. Give users the right information at the right time and in the right place.
  • Refine your website structure. Create intuitive and user-friendly navigation with effective information architecture.
  • Reduce costs. Identify user experience errors early in the design process to avoid redesign costs.
  • Keep you brand consistent. Design a visual identity and brand assets for multiple channels.
  • Enhance productivity. Build design systems to create new visual assets in the blink of an eye.
  • Design web and mobile apps. Create seamless UX and beautiful UI for different platforms and devices.

whym: UX review helped increase the business value of the app

Valuable insights in one report.

whym's founder decided to perform a UX Expert Review on his application to uncover and review potential issues as well as find solutions and quick-wins.

The process involved thorough research regarding the application and its context, creating personas and understanding their needs, along with detecting problems and developing potential solutions.

Read the case study
How Netguru helped whym with UX review
  • The UX Review was really helpful in giving us ideas on what direction we should be taking, and what mistakes we had made while going through the design process the first time. It was a genuinely useful overview of the whole product.
    Martin Key photo

    Martin Key

    Project Manager, whym

Find a digital product design solution for every stage of your business development

A dedicated product design team can help you achieve your business goals. Whether you need to craft an idea for a completely new product or evaluate the quality of an existing solution, we’ll help you to deliver a stunning, usable product that is laser targeted to your users’ needs. Design services range from ideation to UI & UX design, research, product review, and digital branding. With the right tools and processes, you can effectively validate ideas, optimize processes, and bring new digital products to the market.
  • Discovery. Collaborate with our design team to uncover valuable insights that will enable you to connect the users and market to your business perspective and understand what the desired product value is.
  • Product Research. We dive deep into your users’ behavior and your business environment to make intelligent decisions on the most effective next steps for your business.
  • UX & UI Design. Translate business needs into powerful solutions and design seamless user interfaces that will help you fulfill your strategy and goals.
  • Branding. Design a consistent language to communicate with your clients and create an emotional connection between your customers and your brand.
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Design processes based on best practices and proven methodologies that deliver

At Netguru, we have spent years honing our processes and incorporating industry best practices to provide the highest standards of Design Review, UX and UI. While your users’ needs and behaviors may change over time, we have the proven tools and battle-tested methodologies to consistently deliver exceptional products and services, ensuring superior user experience every time.
  1. Project setup. Ensure your team has all the key information and assets.
  2. Research and concept. Collect insights and shape the product or its features.
  3. Wireframing. Transfer your ideas into connected wireflows.
  4. Transfer your ideas into connected wireflows. Verify solutions with potential users.
  5. Visual design. Craft delightful interfaces aligned with gathered insights.
  6. Development handover. Get ready for implementing designs into working products.

The UX Review process


A user experience review is a professional analysis that helps you focus on building the right solution for your business, market, and end-user. A review can be carried out on products and services, such as your website, mobile app, or web application, and even extended to different types of projects or disciplines to maximize value creation.

The results of a user experience review are compared with your industry's established standards to determine whether your solution is effective.

When evaluating products like a mobile or web app, we ensure: that the app is usable and critical user paths are flawless; the interface is visually appealing, intuitive, and usable; the content is well-suited to the intended target users; and the app's copy is free of jargon.

Following the review, you will receive a comprehensive data-driven report assessing the potential of your app or project to meet your current and future needs. When looking at solutions like a web application or mobile app, our focus is on whether it: is market-ready; fits the market in terms of scope and range; meets the needs of your user/customer base; and is reliable and flexible enough to scale up.

At Netguru, we also go beyond this to look at the wider business picture, ensuring that projects meet your business goals, generate value, and support a roadmap for future improvements.

Benefits of UX Review

With a UX review, you can quickly spot all issues that could have a negative impact on your product, service, or project and take steps to increase its business value.

  • Compare your solution to those of your competitors and find out whether the interests of stakeholders align.
  • Work out a sharper and cleaner value proposition focused on the most important (and verified) customer needs.
  • Re-evaluate your product’s go-to-market strategy and find out whether it can be executed effectively in the market.
  • End up with a clear and simple roadmap of your next steps and reduce the costs of software development.

Issues that can be resolved with UX Review

A UX review could help you find out which issues to prioritize in order to enhance your product or service and amaze your users. Below, you’ll find further issues that we found and resolved after conducting user experience reviews:

  • Dealing with a complex user interface
  • Perfecting the mobile experience
  • Clearing up the messaging system
  • Cleaning up the information architecture
  • Optimizing the searching functionality
  • Making the CTAs more effective
  • Simplifying the registration process
  • Making the sign-up and social proof sections more visible
  • Following industry standards for UI design

UX Review methods

Methods for testing the user experience of a product include:

1. Expert evaluation.

In order to find potential usability issues and provide recommendations for improvements, a user experience expert reviews a product. There are several ways to execute this research:
  • Heuristic evaluation

A researcher examines the user interface and checks its compliance with recognized usability principles ("heuristics"). The goal is to discover a problem and find the best solution to fix it.

  • Cognitive Walkthrough

A researcher prepares a list of tasks that are possible to perform in a product. To determine the level of usability, the researcher goes through all the tasks. For each step, the usability of the product is validated against a set of questions.

2. Analytic data analysis.

Analytic data analysis shows the real usage of a solution. It enables you to track and collect user data plus information about their behavior and actions.

3. User testing.

In some cases, it is also possible and beneficial to run user testing sessions with target user groups.

A researcher creates a scenario of popular tasks that are performed, and during the testing session, each user is asked to work through the tasks. The researcher evaluates whether the product is intuitive, whether crucial actions are easy to perform and whether there are any problems along the way. This method gives an overview of how users interact with the product.

4. Content audit.

The goal of this kind of research is to analyze and evaluate the content and information of the product. A content audit helps to determine if the language used is understandable and relevant to the product’s target user group. It also helps to verify whether the content is SEO-friendly. A content audit can also be used as part of other methods that validate the user experience of a solution.

5. Persona value proposition analysis.

Based on available research and the client’s knowledge, a user experience expert creates personas for the product. These are fictional characters that represent the different user types that might use the product, and help with understanding the user’s needs, goals, and motivations.

6. Accessibility review.

The aim of this analysis is to check how the product meets the needs of disabled users. The review is based on the Web Content Accessibility Guidelines (WCAG) 2.0.

Methods of verifying the business value of a solution and its performance on the market

1. Market research.

A researcher analyzes the target market and gathers information about customers. Market research can help to estimate the size of the market and market share, as well as learn about people’s attitudes towards a product. This method also helps to understand the solution in the context of market trends.

2.Competitor benchmarking and feature gap analysis.

This method aims to verify competitors’ strengths and weaknesses in relation to the client’s business and solution. It also helps to identify opportunities and threats.

How to choose the right method?

There is no one-size-fits-all solution to choosing an approach. Selecting the right method requires a complex analysis of the problem and the desired outcome and depends on several factors, such as:

  • The stage of the project.
  • The data we have access to.
  • The problems that the product or project is facing.
  • What the goal is.
  • What we need to know to go further with development.
  • Time and budget.

While it may not be possible to verify all of the aspects, the goal is to choose the method that will provide the greatest benefits to the product. Taking into account all known variables, the researcher can select the most appropriate methods. It is always beneficial to mix several methods to get comprehensive results.

All methods can be customized depending on the customer and the needs of the solution.

Reviewing user experience

During the review, design elements are scrutinized. Issues identified are then classified with the following ratings:

  • Critical – severe issues that break the general usability of the platform. These must be addressed as a top priority.
  • Important – system or business goals are crippled by these issues, and they must be addressed as a priority once critical issues have been taken care of.
  • Minor – these are issues that need fixing, but they do not disturb the user experience as a whole.

Reviewing user interface

A UI review follows a similar approach to reviewing design elements in terms of classifying issues. Depending on the reviewer and the needs of the project, the analysis may place emphasis on various factors such as user flows, UI design, interactions, and accessibility, to name just a few.

UX Audit vs. UX Review: Uncovering the Key Differences

In the realm of user experience (UX) design, ensuring your website or application delivers a seamless and enjoyable experience for users is of paramount importance. Two indispensable tools in achieving this objective are the UX Audit and UX Review. While these terms are often used interchangeably, they serve distinct purposes and follow different methodologies. In this article, we’ll delve into the differences between a UX audit and a UX review, aiding you in understanding which approach aligns perfectly with your needs.

UX Audit: A Comprehensive Examination

What is a UX Audit?

A UX audit is a systematic and in-depth evaluation of a website or application's user experience. This process involves a thorough examination of various elements, such as usability, accessibility, performance, and design, to identify strengths and weaknesses. A UX audit typically follows a structured process and employs a range of UX tools and methodologies.

Key Characteristics of a UX Audit

  • Comprehensive Analysis: A UX audit encompasses every aspect of your digital product, leaving no stone unturned. It assesses not only the user interface but also the underlying functionality.
  • Data-Driven Insights: Auditors rely on both qualitative and quantitative data, including user feedback, analytics, and usability testing, to inform their assessments.
  • Detailed Reports: The findings from a UX audit are presented in detailed reports, highlighting specific issues and providing actionable recommendations for improvement.
  • Time-Consuming: Due to its thorough nature, a UX audit can be a time-consuming process, often taking several weeks to complete.
  • Ideal for Redesigns: It is an excellent choice when planning a major website or application redesign to identify areas for improvement.

UX Review: A Quick Assessment

What is a UX Review?

A UX review, also known as a heuristic evaluation, is a quicker and less extensive evaluation of a digital product’s usability. This method involves experts (often UX designers or evaluators) assessing the user interface against a set of established heuristics or best practices, focusing on identifying glaring usability issues without delving into the same level of detail as a UX audit.

Key Characteristics of a UX Review:

  • Rapid Assessment: A UX review is a faster process compared to a UX audit, making it suitable for identifying immediate usability concerns.
  • Heuristic Evaluation: Experts use a set of predefined heuristics or best practices to evaluate the user interface, offering high-level feedback.
  • Limited Data: Unlike a UX audit, a UX review does not rely heavily on user feedback or extensive testing.
  • Quick Turnaround: A UX review can often be completed within a few days, allowing for swift feedback and action.
  • Ideal for Iteration: It is well-suited for ongoing projects where iterative improvements are essential.

Choosing the right approach

The choice between a UX audit and a UX review hinges on your specific needs and project goals. If you’re embarking on a major redesign or desire a comprehensive analysis of your digital product’s performance, a UX audit is the route to take. It offers a deep dive into all facets of user experience, providing invaluable insights for long-term improvements.

On the flip side, if you’re seeking a quick assessment to identify immediate usability issues or are conducting iterative improvements, a UX review can save time and resources.

In conclusion, both UX audits and UX reviews play pivotal roles in enhancing user experiences, but their scope and objectives diverge significantly. Consider your project’s stage and requirements to determine which approach aligns best with your goals. Regardless of your choice, prioritizing user experience evaluations is a crucial step toward creating digital products that delight and engage your audience.

Helping innovators achieve goals through exceptional digital design

The Netguru software design team helps innovators achieve their goals through exceptional design and data-driven consulting. Share your challenge, and we’ll create the maximum value possible at any stage of your business.

Sixty multidisciplinary and internationally recognized designers with experience gained on full-stack projects for startups, unicorns, and well-established enterprises will support you on your journey to success.

  • Netguru's UI/UX Review widened my horizons on what I needed to consider for the success of my app. The Netguru designers explored the competitive landscape and market trends and came up with several user personas that made me think much deeper about the problems I was trying to solve and who they were best suited for.

    Haider Al-Mosawi

    Founder, Grace

Small improvements that make a big difference to the user experience

Google Drive’s web app redesign.

Although Google Drive is one of the most popular cloud-based file storage solutions, users say that it’s difficult to find their way through all the documents, especially those they didn’t create themselves. Our team decided to find ways to improve Google Drive’s overall experience for a business user. The result of their work was a list of ready-to-implement recommendations.

Read the case study
Google Drive redesign screens

Successful product launch thanks to UX Review

Getting an outsider's perspective was crucial in discovering our weaknesses, with multiple suggestions offered for drastic improvements. We removed unnecessary features, explored better ways of communicating our core functionality, and prioritized a redesign to take advantage of newer opportunities that we had not considered before the review. It's details like these that help us effectively expand and grow

Esra'a al Shafei

Director of Mideast Youth
Check benefits of UX Review
Successful product launch thanks to UX Review

Our partners about the cooperation with Netguru

  • Netguru has been the best agency we've worked with so far. The team is able to design new skills, features, and interactions within our model, with a great focus on speed to market.
    Adi Pavlovic

    Adi Pavlovic

    Director of Innovation, Keller Williams
  • I’ve had a long-lasting partnership with Netguru. Happy that it works so well and hopeful that we can cooperate on more projects in the future. Netguru always tries to make things possible.
    Susanne Wechsler

    Susanne Wechsler

    Director B2B at Babbel
  • It was great working with Netguru. I'm confident it was an excellent decision to get the team involved in redesigning the Swap app. It's an excellent outcome for us, as we can do it faster in-house.
    Bruno Ramos Berho

    Bruno Ramos Berho

    CEO, Swap

  • 15+

    Years on the market
  • 400+

    People on Board
  • 2500+

    Projects Delivered
  • 73

    Our Current NPS Score

Delivered by Netguru

We are actively boosting our international footprint across various industries such as banking, healthcare, real estate, e-commerce, travel, and more. We deliver products to brands such as solarisBank, PAYBACK, DAMAC, Volkswagen, Babbel, Santander, Keller Williams, and Hive.

  • $5M

    Granted in funding. Self-care mobile app that lets users practice gratitude
  • $28M

    Granted in funding. Investment platform that enable to invest in private equity funds
  • $20M

    Granted in funding. Data-driven SME lending platform provider
  • $47M

    Granted in funding. Lead generation tool that helps travelers to make bookings

UX Review: all your questions answered

UX Review is an affordable and fast way to solve your UX issues. With a UX review, you will improve your product’s competitiveness and value, create something that will, when implemented correctly, expand its market reach, and meet the goals of your company.

What is the purpose of UX review?

What is the purpose of UX Review?

  • Understand a solution’s value to the business.
  • Radically improve your product’s performance in a fast and cost-effective manner.
  • Spot any UX and UI issues before spending money on development.
  • Get a fresh look at your solution from another perspective.
  • Fix problems with an existing product that are related to the clarity of your product, or aimed to address users’ needs in the right way.
  • Obtain recommendations for the future.
  • Identify the value for users who are using or will use the solution.

Why do I need a UX designer?

By hiring a UX specialist, you will avoid failed investments in developing features that your users will not want to pay for and shift your efforts to developing only features that make sense for them. This lets you limit costs and increase your profitability.

What are the benefits of UX Review?

UX Review is an affordable and fast way to solve your UX issues. With a UX review, you will improve your product’s competitiveness and value, create something that will expand its marketing reach, and fully meet your business goals. 

Schedule a free expert session

Curious whether UX Review is the right solution for your business?

We understand that every project is different and requires an individual approach. That is why we offer a free consulting session with a UX Design Expert. During the session, you will have a chance to find out how UX Review may help your business and how working with Netguru may look like.

Schedule a free expert session with a UX Design Expert

Get growth tips, that will make your business sky-rocket.

Bartosz Białek

Bartosz Białek

Design Department Manager

Bartek is empowering entrepreneurs and world changers with beautiful software. He builds bespoke design services with a team of 60+ world class designers.

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