UX Review Increase business value of your product

UX Review will help you eliminate all UX issues in your app and get a truly appealing and streamlined product

Accelerate growth with exceptional software design

Successful products are not only visually appealing to your audience, but also are tailored to users’ needs. With the right design tools, methodologies based on design thinking and human-centered approach you can provide your users with ultimate user experience

Design thinking empowers communication

Bring UX and UI designers on board to make your product shine
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    Design web and mobile apps

    Create seamless UX and beautiful UI for different platforms and devices

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    Validate your ideas

    Quickly create prototypes and validate to diminish the risk

  • Goal

    Improve conversion

    Increase the number of leads and sales from your website

  • Journey

    Streamline experience

    Discover bottlenecks in the user journey and fix them

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    Sell with content

    Give users the right information at the right time and in the right place

  • Structure

    Refine website structure

    Create intuitive and user-friendly navigation

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    Enhance productivity

    Build design systems to create new visual assets in a blink of an eye

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    Keep you brand consistent

    Design visual identity and brand assets for multiple channels


whym: UX review helped increase the business value of the app

Valuable insights in one report

whym's founder decided to perform a UX Review on his application to discover and review potential issues as well as suggest the solutions and quick-wins. The process involved a thorough research regarding the application and its surroundings, creating personas and their needs, as well as detecting problems and developing potential solutions.
The UX Review was really helpful in giving us ideas on what direction we should be taking, and what mistakes we had made while going through the design process the first time. It was a genuinely useful overview of the whole product.

Martin Key

Project Manager, whym

Find a digital product design solution for every stage of your business development

A dedicated product design team can help you achieve business goals whether you need to craft the idea for a completely new product, evaluate the quality of an already existing one, or deliver a beautiful and usable product based on your business goals. Design services range from ideation, to UI & UX design, research, product review, and digital branding. With the right tools and processes you will validate ideas, optimize processes, and bring new digital products to the market.
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    Collaborate with the design team to increase productivity, boost profits, enhance public image, or changes in internal or external processes

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    Product Research

    Dive deep into users’ behavior, business environment and product to collect data necessary to establish the next steps for your business

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    UX & UI Design

    Translates business needs into actual solutions and design seamless user interfaces that will help you fulfill you strategy and goals

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    Design a consistent language to communicate with your clients and create an emotional connection between customers and your brand

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Design process based on best practices and methodologies that deliver

Design is an ongoing process of a constant, iterative effort to make your product better and better. Devices and technologies through which users interact with your product will change so as your users, their needs and behaviour. Make sure you have the right tools, and battle-tested methodologies to face these challenges. And never stop the process

How we work?

  1. Make sure your team has all the key information and assets

  2. Collect insights and shape the product or its features

  3. Transfer your ideas into connected wireflows

  4. Verify solutions with potential users

  5. Craft delightful interfaces aligned with established assumptions

  6. Get ready for implementing designs into working products

UX Review process

The UX review is a professional user behaviour analysis that compares the results with the industry's established and successful standards to determine if: the app is usable and the critical user paths are flawless; the interface is visually appealing, intuitive and usable; the content is well-suited to the intended target users; and the app's language is free of jargon.

You will receive a comprehensive data-driven report assessing your app's potential of meeting your current and future needs. Our focus is on whether your app: meets your business goals; is market-ready; fits the market in terms of scope and range; meets the needs of the user/customer base; is reliable and flexible enough to scale up; and supports a road-map for future improvements.

Benefits of UX Review

With a UX review you can spot all issues that could have a negative impact on your product and increase its business value.

  • Compare your product to your competitors’ and find out whether the interests of stakeholders align.
  • Work out a sharper and cleaner value proposition, focused on the most important (and verified!) customers needs.
  • Re-evaluate your product’s go-to market strategy and find out whether it can actually be executed on the market.
  • End up with a clear and simple roadmap of your next steps and reduce the costs of software development.

Problems that can be solved with UX Review

A UX review could help you find out which issues to prioritise in order to enhance your product or service and amaze your users. Below, you’ll find further problems that we found after conducting UX reviews:

  • Dealing with a complex interface
  • Perfecting the mobile experience
  • Clearing up the messaging system
  • Cleaning up the information architecture
  • Optimising the searching functionality
  • Making the CTAs more effective
  • Simplifying the registration process
  • Making the sign-up and social proof sections more visible
  • Following industry standards for UI design

UX Review methods

Methods of testing the user experience of a product

1. Expert evaluation. In order to find potential usability issues and provide recommendations for change, a UX expert reviews a product. There are several ways to execute this research:

  • Heuristic evaluation
A researcher examines the interface and checks its compliance with recognised usability principles ("heuristics"). The goal is to discover a problem and find the best solution to fix it.
  • Cognitive Walkthrough

A researcher prepares a list of tasks which are possible to perform in a product. To determine the level of usability, the researcher goes through all the tasks. For each step, the usability of the product is validated by a set of questions like:

2. Analytic data analysis. Analytic data analysis shows real usage of a product. It enables you to track and collect user data, plus information about their behaviour and actions.

3. User testing. In some cases, it is also possible and beneficial to run user testing sessions with target user groups of the product.

A researcher creates a scenario of popular tasks that are performed, and during the testing session, each user is asked to work through the tasks. The researcher evaluates whether the product is intuitive, if crucial actions are easy to perform, and whether there are any problems along the way. This method gives an overview of how users interact with the product.

4. Content audit. The goal of this kind of research is to analyse and evaluate the content and information of the product. A content audit helps to determine if the language used is understandable and relevant to the product’s target user group. It also helps to verify if the content is SEO-friendly. A content audit can also be used as part of other methods that validate the user experience of the product.

5. Persona value proposition analysis. Based on the available research and the client’s knowledge, a UX expert creates personas for the product. These are fictional characters that represent the different user types that might use the product, and help with understanding the user’s needs, goals, and motivations.

6. Accessibility review. The aim of this analysis is to check how the product meets the needs of disabled users. The review is based on the Web Content Accessibility Guidelines (WCAG) 2.0.

Methods of verifying the business value of a product and its performance on the market

1. Market research. A researcher analyses the target market and gathers information about customers. Market research can help to estimate the size of the market and market share, as well as learn about people’s attitude towards a product. This method also helps to understand the product in the context of market trends.

2. Competitor benchmarking and feature gap. This method aims to verify competitors’ strengths and weaknesses in relation to the client’s business and product. It also helps to identify opportunities and threats.

How to choose the right method?

There is no one-size-fits-all solution to choosing an approach. Selecting the right method requires a complex analysis of the problem and the desired outcome, and depends on several factors, such as:

  • The stage of the project.
  • The data we have access to.
  • The problems that the product is facing.
  • What the goal is.
  • What we need to know to go further with product development.
  • Time and budget.

While it may not be possible to verify all of the aspects, the goal is to choose the method that will provide the greatest benefits to the product. Taking into account all known variables, the researcher can select the most appropriate methods. It is always beneficial to mix several methods to get comprehensive results.

All methods can be customised depending on customer and product needs.

Helping innovators achieve goals through exceptional digital design

Netguru software design team helps innovators achieve business goals through exceptional design and data-driven consulting. Share your challenge, and we’ll bring the maximum value at any stage of your business. Sixty multidisciplinary and internationally recognized designers with experience gained on full-stack projects for startups, unicorns, and well-established enterprises will support you on your journey to success.

Our partners about the cooperation with Netguru

  • Netguru has been the best agency we've worked with so far. The team is able to design new skills, features, and interactions within our model, with a great focus on speed to market.

    Adi Pavlovic

    Director of Innovation, Keller Williams
  • I’ve had a long-lasting partnership with Netguru. Happy that it works so well and hopeful that we can cooperate on more projects in the future. Netguru always tries to make things possible.

    Susanne Wechsler

    Director B2B at Babbel
  • It was great working with Netguru. I'm confident it was an excellent decision to get the team involved in redesigning the Swap app. It's an excellent outcome for us, as we can do it faster in-house.

    Bruno Ramos Berho

    CEO, Swap

Netguru in numbers

  • 10+

    Years on the market

  • 600+

    People on Board

  • 600+

    Projects Delivered

  • 67

    Our Current NPS Score

Delivered by Netguru

We are actively boosting our international footprint across various industries such as banking, healthcare, real estate, e-commerce, travel, and more. We deliver products to such brands as solarisBank, PAYBACK, DAMAC, Volkswagen, Babbel, Santander, Keller Williams, and Hive.
  • Self-care mobile app that lets users practice gratitude

    $5M Granted in funding

  • Investment platform that enable to invest in private equity funds

    $28M Granted in funding

  • Data-driven SME lending platform provider

    $20M Granted in funding

  • Lead generation tool that helps travelers to make bookings

    $47M Granted in funding

UX Review: all your questions answered

Not sure how UX Review can bring the value to your business. Check out some of the most common questions asked by the clients.
What is the purpose of UX review?
  • Understand the product’s value to the business.
  • Radically improve your product’s performance in a fast and cost-effective manner.
  • Spot any UX and usability issues before spending money on new product development.
  • Get a fresh look at your product from another perspective.
  • Fix problems with an existing product.
  • Obtain recommendations for the future.
  • Identify the value for users who are using, or will use the product.
Why do I need a UX designer?

By hiring a UX specialist, you will avoid failed investments in developing features that your users will not want to pay for and shift your efforts to developing only features that make sense for them. Which means that, at the same time, you will limit the costs and increase profitability. Cool, isn’t it?

What are the benefits of UX Review?

UX Review is an affordable and fast way to solve your UX issues. With a UX review, you will improve your product’s competitiveness and value, create something that will expand its marketing reach, and fully meet your business goals.

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