UX Review process
The UX review is a professional user behaviour analysis that compares the results with the industry's established and successful standards to determine if: the app is usable and the critical user paths are flawless; the interface is visually appealing, intuitive and usable; the content is well-suited to the intended target users; and the app's language is free of jargon.
You will receive a comprehensive data-driven report assessing your app's potential of meeting your current and future needs. Our focus is on whether your app: meets your business goals; is market-ready; fits the market in terms of scope and range; meets the needs of the user/customer base; is reliable and flexible enough to scale up; and supports a road-map for future improvements.
Benefits of UX Review
With a UX review you can spot all issues that could have a negative impact on your product and increase its business value.
- Compare your product to your competitors’ and find out whether the interests of stakeholders align.
- Work out a sharper and cleaner value proposition, focused on the most important (and verified!) customers needs.
- Re-evaluate your product’s go-to market strategy and find out whether it can actually be executed on the market.
- End up with a clear and simple roadmap of your next steps and reduce the costs of software development.
Problems that can be solved with UX Review
A UX review could help you find out which issues to prioritise in order to enhance your product or service and amaze your users. Below, you’ll find further problems that we found after conducting UX reviews:
- Dealing with a complex interface
- Perfecting the mobile experience
- Clearing up the messaging system
- Cleaning up the information architecture
- Optimising the searching functionality
- Making the CTAs more effective
- Simplifying the registration process
- Making the sign-up and social proof sections more visible
- Following industry standards for UI design
UX Review methods
1. Expert evaluation. In order to find potential usability issues and provide recommendations for change, a UX expert reviews a product. There are several ways to execute this research:
- Heuristic evaluation
- Cognitive Walkthrough
A researcher prepares a list of tasks which are possible to perform in a product. To determine the level of usability, the researcher goes through all the tasks. For each step, the usability of the product is validated by a set of questions like:
2. Analytic data analysis. Analytic data analysis shows real usage of a product. It enables you to track and collect user data, plus information about their behaviour and actions.
3. User testing. In some cases, it is also possible and beneficial to run user testing sessions with target user groups of the product.
A researcher creates a scenario of popular tasks that are performed, and during the testing session, each user is asked to work through the tasks. The researcher evaluates whether the product is intuitive, if crucial actions are easy to perform, and whether there are any problems along the way. This method gives an overview of how users interact with the product.
4. Content audit. The goal of this kind of research is to analyse and evaluate the content and information of the product. A content audit helps to determine if the language used is understandable and relevant to the product’s target user group. It also helps to verify if the content is SEO-friendly. A content audit can also be used as part of other methods that validate the user experience of the product.
5. Persona value proposition analysis. Based on the available research and the client’s knowledge, a UX expert creates personas for the product. These are fictional characters that represent the different user types that might use the product, and help with understanding the user’s needs, goals, and motivations.
6. Accessibility review. The aim of this analysis is to check how the product meets the needs of disabled users. The review is based on the Web Content Accessibility Guidelines (WCAG) 2.0.Methods of verifying the business value of a product and its performance on the market
1. Market research. A researcher analyses the target market and gathers information about customers. Market research can help to estimate the size of the market and market share, as well as learn about people’s attitude towards a product. This method also helps to understand the product in the context of market trends.
2. Competitor benchmarking and feature gap. This method aims to verify competitors’ strengths and weaknesses in relation to the client’s business and product. It also helps to identify opportunities and threats.
How to choose the right method?
There is no one-size-fits-all solution to choosing an approach. Selecting the right method requires a complex analysis of the problem and the desired outcome, and depends on several factors, such as:
- The stage of the project.
- The data we have access to.
- The problems that the product is facing.
- What the goal is.
- What we need to know to go further with product development.
- Time and budget.
While it may not be possible to verify all of the aspects, the goal is to choose the method that will provide the greatest benefits to the product. Taking into account all known variables, the researcher can select the most appropriate methods. It is always beneficial to mix several methods to get comprehensive results.
All methods can be customised depending on customer and product needs.