New technologies are driving innovation, and the variety of products available is increasing faster than ever. There are currently over 9 million apps in the world, yet only a small percentage survive – 95% of new products fail.
If you’ve ever asked yourself these questions, it means you’re on the right track to creating a product that your customers are waiting for.
Shine helps users relax and build their self-esteem. At first, Netguru’s role was focused on mobile app development in React Native. As time went by, we became a trusted partner who helped to shape Shine’s product strategy and help maintain and develop the iOS and Android apps to support their growth.
Jonathan Uy
When done right, product strategy will guide the progress of your solutions for years to come.
A good product is simply the one that people need or want. Product features are irrelevant until the end-users can benefit from them. According to a study conducted by CB Insights, 35% of startups fail because there was no market need for their product or service.
Good products:
A digital product is a piece of software that helps people achieve their goals. We call these goals "jobs", following the "Jobs to be done" framework. Jobs are tasks the users need to complete, problems they want to solve, or needs they want to fulfill. As people are multidimensional creatures, jobs can have a diverse nature:
Great products don't have to be revolutionary or disruptive. To be successful, serve the right features to the right audience on the right market.
Focus on people: Start with the people you’re designing for and finish with new tailor-made solutions to suit their needs. This focus makes it easier to empathize with the target audience.
Focus on problems: Falling in love with the problem means accepting your ideas might be wrong. It means the solution in front of you isn’t valuable until tested successfully with the real end-user.
Prototype, and start small: Prototypes are visions of the future enabling you to see if your idea will work. They reduce risk by ensuring we’re not wasting time working on delivering the wrong thing.
Test more, guess less: Instead of gambling your time and resources, you should invest it carefully by testing the early version of your product with your target users and using their feedback to fuel further development.
Fail fast: Failing is always an option, but if done early, it can be harnessed to achieve success. This approach values extensive testing and incremental development to determine whether a pivot is needed.
Our product strategy consultants mix and match the following methodologies to obtain the best results:
Developing new products or reimagining ways of delivering value can be an overwhelming experience. Where does one need to begin? How do you bring colleagues together to set on a new path? Will this new product idea become viable at all?
When doing new things, information can be scarce and stakeholders can be skeptical. When innovating, there might not be a lot to go on other than intuition. However, the sooner that gut-feel and instinct becomes grounded on facts and sound analysis, the better the chances of translating that novel idea into a ground-breaking product, a viable business.
Our product strategy consulting team believe — and have proven — that innovation is a disciplined process, rather than accidental or arbitrary. Netguru's innovation consultancy offers structured and methodical approaches to help you sharpen your take on innovation — be it a novel product, an advanced technology, a new process, a fresh business concept.
An innovation agency with deep experience will not only help you uncover data and insights, but walk you through battle-tested processes, frameworks, and methodologies. At Netguru, we’ve built the expertise to prototype ideas and stress test them so you can make the right call before you heavily invest in its full development or implementation.
There are plenty of tools in our innovation toolkit, but here are some that can get you started:
Netguru took on the challenge of creating a product that would command trust, fulfil strict security standards, and provide an amazing user experience and built the front and backend of the app.
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Weronika Kościelniak
Weronika has worked on shaping successful products across various industries such as fintech, real estate, healthcare, and sport & entertainment.
Hima Mandali
Gerardo Bonilla
Victor Salciotti