Product Management Consulting Services


Go beyond building things right and build the right things. Create products that deliver success and value with world-class product management.
Product Management Consulting Services Company

95% of new digital products and 84% of digital transformations fail

The majority of new digital products fail, with 35% falling short due to a lack of market need. These failings stem from a lack of market and user research. With Netguru, you can validate your idea and boost your chances of successful product launch.

Why you should choose product management services


All-in-one - a product expert will drive the development of your project
  • Build the right thing

    Reach a product-market fit. Deliver features and products that your customers will use and buy.

  • Boost chances of product success

    Validate your product idea with the market and gain insight to improve and to reduce the risk of failure.

  • Align market needs

    Identify and align to market needs to reach better ROI and meet business objectives.

  • Research and understand the market

    Gain an edge by understanding your target market, analyzing trends, and conducting research.

Let’s work together
Artemest Mobile Product Development

Artemest — renovating an Italian ecommerce platform

Netguru’s product management expertise enabled Artemest to adjust for exponential growth

Artemest is a native mobile app featuring curated home décor, jewelry, and lifestyle art created by over 500 top Italian artists. Users explore handcrafted art and shop directly on the app, which also offers an augmented reality module to preview luxury items right in the home.

By the time Artemest approached Netguru, they already had a working product. But with exponential growth, it needed a renovation.

Netguru delivered comprehensive product management and a full-stack solution — a complete product review, UX design, and native mobile development to reflect the extraordinary craft of Artemest’s vendors.

Working with the Netguru Team was an amazing experience. They have been very responsive and flexible. We definitely increased the pace of development. We’re now releasing many more features than we used to before we started the co-operation with Netguru.
Marco_Deseri

Marco Deseri

Chief Digital Officer at Artemest

Develop your product with the help of experienced Product Managers


Our expert and holistic approach, paired with an entrepreneurial spirit, gives you a trusted partner to help build real, working software.
  • Product Squad

    We don't only develop software. We fully delegate the development of your product to a cross-functional Product Squad.
  • Product Consulting

    Product Managers don't have to be full-time. We provide ad-hoc product consulting exactly when you need it.
  • Product Manager

    Whether you need a permanent or temporary Product Manager on your team, we're here to help.

  • Product workshops

    Gain quick-to-use insights with workshops concentrated on Product Research, Discovery, and Validation services.
Let’s work together

What is the role of a software Product Manager?

A Software Product Manager is a market-obsessed person focused on delivering the most valuable version of a specific product that will maximize business objectives for an enterprise at every stage of product development.

The person in this role has a great deal of ownership and fulfills many roles from the intersection of business, user experience, and technology. As such, a Software Product Manager must have the ability to remain agile, which is why we adhere to Agile methodology.

Agile methodology can be described as one of the simplest and most effective processes to turn a vision for a business need into real, working software — it involves continuous planning, learning, improvement, cross-functional self-organizing team collaboration, and iterative development and delivery.


Software Product Management is a bridge between sales, marketing, and customer support driven by empathy. A Software Project Manager helps to

  • Achieve business objectives
  • Bridges communication gaps
  • Aligns a common vision with the tech team
  • Focuses on user needs
  • Represents the user inside a company

Why research is vital for your product?

In-depth research is core for a Product Manager. Being a voice for the market requires tremendous and up-to-date market knowledge, followed by tracing and identifying market trends and significant economic changes.

User research provides in-depth insights that ease the decision-making process. An important source of information also comes through a competitive analysis. Data-driven qualitative and quantitative research helps you make the right decisions.

Why is validation a business life-saver?

An idea that is not verified is just a hypothesis. A key Product Manager responsibility is to ask thought-provoking questions and to cultivate answers. Before launching a product or a new feature, a Product Manager must validate an existing problem and a given solution for specific target groups. Customer feedback enables a product to grow in the right direction or pivot when necessary.

There are many experiments and approaches to validate your assumptions. However, having experiments designed incorrectly leads to false and damaging results. A Product Manager is capable of running low-fidelity experiments requiring smaller investment and fewer assets as well as more complex, high-fidelity experiments, adequate to product needs. Credible validation reduces the risk of a product or feature failure and raises the chance of your product succeeding.

What are the key aims of product management?

Product management is an organizational function within a business that deals with product development and justification. It focuses on bringing a new and effective product to market or developing an existing product. Product management examples include:

  • Building
  • Measuring
  • Improving

As a whole, a product management strategy should look to identify and reflect the value the product does or will bring to its users.

Essentially, the key aim of product management is to find answers to fundamental product questions: What user problem does our product solve? How does it achieve that better than the competition?

The product management process is about finding the right audience for your idea and identifying the key features that will help you cut through to the audience. It’s a key step in validating your business idea to increase your chances of success.

Why communication is key in product management?

Dealing with dozens of internal and external stakeholders requires being a great speaker and aligning a common vision within an organization. Communication skills, great storytelling and public speaking skills, and high emotional intelligence play a key role in the everyday life of a Product Manager.

A universal tool to maintain transparency and clarity within an organization is a product roadmap, representing an understandable, high-level concept of the product. A Product Manager ensures every person in the organization is aligned with a common goal.

How is product management applied in different industries?

Businesses in all industries can benefit from product management services. Every business, for example, performs some sort of service or sells some sort of product that needs a specific approach and requires certain knowledge. Finance is one example.

In a fintech or banking product, it is required to cope with legal affairs and security. The same applies in retail, for example in the development of food and grocery delivery apps, where UX and internal processes play key roles.

Netguru specializes in product management for a range of diverse industries, from the legal example we shared above to working with family banking companies, and much more.

Empowering businesses to succeed with world-class product management

Netguru’s team of project managers, designers, researchers, and engineers help innovators in every industry — from retail to finance via healthcare and education — to enhance the success of their products.

See how our support helped those companies

  • My experience working with Netguru has been excellent. Outstanding software teams are resilient, and our developers at Netguru have certainly proven to be that. Our Netguru friends have become as close to team members as possible, and I am grateful for the care and excellence they have provided.
    Gerardo_Bonilla

    Gerardo Bonilla

    Product Manager at Moonfare
  • Working with Netguru has been a fantastic experience. We received a lot of support in terms of thinking about how we track metrics, how we design this properly, and how we build the architecture. We are extremely grateful for making our platform what it is today.
    Manon_Roux

    Manon Roux

    Founder at Countr
  • Whenever we faced challenges this year, we could rely on Netguru for our urgent staffing needs and time-critical deliverables. The Netguru team has gone above and beyond any expectations of what a strong and reliable partner can be.
    Hima Mandali Solarisbank CTO

    Hima Mandali

    CTO at Solarisbank

Netguru in numbers

  • 12+

    Years on the market

  • 800+

    People on Board

  • 900+

    Projects Delivered

  • 67

    Our Current NPS Score

Delivered by Netguru


We are actively boosting our international footprint across various industries such as banking, healthcare, real estate, e-commerce, travel, and more. We deliver products to such brands as solarisBank, PAYBACK, DAMAC, Volkswagen, Babbel, Santander, Keller Williams, and Hive.
  • Lead generation tool that helps travelers to make bookings

    $47M Granted in funding

  • Data-driven SME lending platform provider

    $20M Granted in funding

  • Investment platform that enable to invest in private equity funds

    $28M Granted in funding

  • Self-care mobile app that lets users practice gratitude

    $5M Granted in funding

Frequently asked questions


If you have any other questions, please get in touch with our team.
Why are Product Managers important?
Product Managers are a guiding hand for your team. They are responsible for assisting in building products that surpass business objectives and solve customer needs. In summary, they maximize success at every step of the product's life-cycle by managing a team's timeline and quality of work, allowing the team to reach a potential that they never thought possible.
What is the difference between a Product Manager and a Project Manager?
A Product Manager is someone who discovers what users need and prioritizes what to build next, rallying the team around a product roadmap. In contrast, a Project Owner is responsible for internal processes, procedural work, timeline, and budgeting.
What is Agile Product Management?
Agile Product Management is essentially how it sounds. It encourages an adaptive approach to product planning and implementation by quickly responding to feedback. This information helps to build products that customers want and need.
Is Product Management something for your business?
Much depends on the type of your organization, your product, your current needs, problems, requirements, and the product knowledge, skills, and resources that you need. Schedule a commitment-free meeting with us and let us look at your business with our product eyes.
Why is strategy planning important to your business?

Strategy planning is a key to success — finding a way to reach for the top, then executing the plan and measuring results. Apart from formulating a strategy, a product expert also coordinates its execution with relevant teams. Setting and measuring objectives and key results helps to effectively drive growth.

Let’s work together

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