OLX Motors Europe – Top-Notch UX for a Trading Platform
300M
People a month
Using the group’s platforms.
20+
Brands
Operating in more than 30 countries.
The client
OLX Motors Europe describes itself as a one-stop solution for vehicle trading. It sits inside OLX Group, which gathers over twenty brands across more than thirty countries, building leading platforms where 300 million people a month buy, sell and exchange goods and services.
The group keeps the spirit and agility of a startup, organising itself agile-first into tribes, teams, chapters and guilds — an approach product companies such as Netflix, Spotify and Apple favour.
The challengeWhat the teams actually needed
The company wanted design consulting and expert designers working on its projects daily, in close cooperation with its internal teams — flexible team extension rather than an agency relationship.
Challenge 01Discovery and sprints
The support had to cover product discovery and product design sprints, not only execution.
Challenge 02Practices and processes
Help was needed creating and then implementing best practices and processes inside the organisation.
Challenge 03Ideas explored and judged
What the cooperation was really for was exploring ideas and judging them, which is a different discipline from delivering a design.
What we did
Designers embedded in an agile product organisation
Netguru consultants worked daily alongside OLX’s own teams inside a structure of tribes, chapters and guilds.
Before the design
Product discovery work established what was worth building at all.
Design, in short cycles
Product design sprints gave the organisation a way to test an idea quickly.
Processes that outlast us
The team helped create and implement practices the internal teams keep using afterwards.
Run with their people
Workshops brought OLX’s own teams into the work rather than presenting conclusions to them.
Client testimonial
As OLX Group experienced a significant increase in demand for design talent, we could count with Netguru to support us as a real extension of our in-house team.
Their designers were embedded in our day to day, sharing the same commitment and focus to deliver impactful solutions to our customers. Beyond the great design work produced, they are really nice people to work with, which is equally important to build a long lasting partnership.
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What’s next