Product Design Sprint: Launch a better product

Get answers to critical business questions fast with the design sprint methodology.

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Product Design Sprint at Netguru

Netguru software design team helps innovators achieve business goals through exceptional design and data-driven consulting. Share your challenge, and we’ll bring the maximum value at any stage of your business. Sixty multidisciplinary and internationally recognized designers with experience gained on full-stack projects for startups, unicorns, and well-established enterprises will support you on your journey to success.

A Product Design Sprint is a workshop that we developed after years of experience, many scoping sessions, and dozens of kick-off meetings with our clients. The design sprint methodology was pioneered by Google Ventures (GV) as a tool to solve business problems through design, prototyping, and testing ideas with customers. The key benefit is that months of work are condensed into a few days that bring tangible results.

Netguru software design team helps innovators achieve business goals through exceptional design and data-driven consulting. Share your challenge, and we’ll bring the maximum value at any stage of your business. Sixty multidisciplinary and internationally recognized designers with experience gained on full-stack projects for startups, unicorns, and well-established enterprises will support you on your journey to success.

A Product Design Sprint is a workshop that we developed after years of experience, many scoping sessions, and dozens of kick-off meetings with our clients. The design sprint methodology was pioneered by Google Ventures (GV) as a tool to solve business problems through design, prototyping, and testing ideas with customers. The key benefit is that months of work are condensed into a few days that bring tangible results.image2-4

Product Design Sprint process

A Product Design Sprint is a 5-day workshop which uses design thinking to reduce the risks inherent in successfully bringing products to market. This planning methodology can be effective in moving your company forward, regardless the stage of your business. Each day of the sprint corresponds to another stage of solving the problem. The five phases will help you understand your business ideas and needs. Our flow has proved to be useful in finding the right solutions, building new features, and achieving goals. Explore different perspectives and identify viable solutions.

Edit Page | [S][N] Product Design Sprint - Narrative (Natalia) 2019-02-26 16-25-30 

Monday: Understand

The first day is all about getting insights about the user needs, business needs, and technology capacities. Discussion during this stage is essential to create a roadmap for the sprint week. At the very beginning, we set up long-term goals, obstacles, and challenges. We run some exercises to paint a bigger picture of the problem. At the end of the day, you pick the main goal you want to achieve during the sprint.

Tuesday: Diverge

On the second day, we focus on generating and exploring as many ideas as possible. We’ll first review existing solutions, including their strong and weak points. The participants will also perform exercises to build new insights and solutions. Through brainstorming sessions and individual analyses, each team member will propose their ideas that will be later studied and tested.

Wednesday: Converge

At this stage, we’ll have plenty of ideas which the team came up with during the previous two steps. The team’s goal now is to identify the best ideas and decide which of them should be prototyped in the next step. We’ll critique each solution in relation to the main goal. Based on the selected ideas, we’ll sketch a step-by-step roadmap for building a prototype.

Thursday: Prototype

On the fourth day, it’s time to put all that the team developed into practice. You will turn your storyboard into a prototype – a realistic artifact you will then test with a customer. The main assumption here is that you will only build the customer-facing surface of your product or service. In this way, the prototype will be up and running in just one day – ready for review in the final stage.

Friday: Test

GV calls this phase the “moment of truth”. This is when you test the ideas with users, business stakeholders, and technical experts and hear direct feedback from them. This stage will validate your solutions before you start spending your money on designing and developing an actual product. At the end of the fifth day, you’ll have a clear idea of what you should do next.

After the design sprint

In the following weeks, our team will send you a detailed report from the workshops with all materials and canvases digitised including:

  • Lo-fi prototypes for some of the user stories
  • A project roadmap, broken down into phases
  • Pre-defined tasks for each phase
  • User journey maps, storyboards, and information architecture diagrams.

Benefits of design sprint

Depending on the purpose of the Product Design Sprint and the initial problem there is to be solved, you will get tailored solutions and recommendations that will help you generate a unique Value Proposition for the existing or potential customers. Product Design Sprints include in-depth interviews with founders about their product idea, our design thinking, and the agile approach. They have been successfully tested in numerous projects. Clients confirm that they provide an actionable product roadmap for product development or prevalidated prototype.

Simple solutions

Design sprints encourage effective communication, sharing ideas, and doubts. The approach enables getting answers to complicated problems.

Users understanding

The workshops members have to act with empathy toward the customer’s needs. The sprint is based on is listening, trust and building meaningful relationships with users.

Increased efficiency

The sprint itself is meant to be short and agile, as it is easily adapted to the complexity of a project. It speeds up new product discovery.

Lower risk

The sprint shrinks months of development and feature testing into just a few days. The faster you prototype, the faster you can validate your idea.

Is PDS for your business?

A Product Design Sprint can be effective in moving your company forward, regardless the stage of your business. Each and every workshop is tailored to the client’s needs. Depending on your challenges and questions, the Netguru design sprint team will conduct custom exercises that will help you achieve your goals.

A rough idea for a product

We’ll help you shape and test different solutions to build a prototype.

A product you want to improve

We’ll verify product’s weak points and develop ideas to fix them.

New product features to test

We’ll consider different scenarios for product further development.

An MVP that needs UX/UI design

We’ll develop UX and appealing design that will resonate with your audience.

Learn more from our product designers

Product designers and consultants are happy to share their knowledge and expertise about design sprints. They can advise you on the important aspects when you plan a design sprint. Check out our knowledge base about Product Design Sprint.

Industries we excel at

Our clients are businesses of different types and sizes. We developed projects for companies in a range of industries: finance, media, healthcare, education, government, real estate/property, social media, travel/transport, e-business, e-commerce, to name a few.

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Trust is a foundation for great products

Our clients often cooperate with us for many years, launching various products. It's because we always strive to become trusted technological partners who care to provide more than just software development expertise. Thanks to that, we work as an extension of our clients’ teams rather than an outsourcing agency.

What I appreciate in working with Netguru: that you take the ownership, you're experienced, and that we can rely on you.

Peter Grosskopf
CTO, solarisBank

Netguru has been the best agency we've worked with so far. Your team understands Kelle and is able to design new skills, features, and interactions within our model.

Adi Pavlovic
Director of Innovation, Keller Williams

Let me put it this way: we have built a grand and impressive building. But without Netguru’s insights, we would be stuck on the ground-floor forever.

Artur Kryzan
Team Leader and CX Manager, Volkswagen

Get answers to critical business questions fast with Product Design Sprint

Let us know about your idea or a problem and we’ll help you find the right solutions.

 

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