What is UX research?
UX research is the study of how people use a product and why, so teams decide with evidence. It splits into generative research, which explores needs, and evaluative research, which tests designs. A UX audit differs because it reviews the interface against standards without involving users.
How much does UX research cost?
Cost depends on the scope of the study, so we do not quote a figure without a discovery phase. The main drivers are the number of user roles, how hard the audience is to recruit, the methods chosen, compliance and security needs, and team shape. A discovery phase turns these into an estimate.
How long does UX research take?
Duration depends on the method and on how fast we can recruit. Expert reviews need no participants and move quickest. Studies with hard-to-reach audiences take longer. We set a timeline in the scoping phase, once we know the questions and the sample.
What is the difference between UX research and a UX audit?
UX research gathers evidence from real users; a UX audit is an expert review of the product against heuristics and WCAG 2.2. We usually recommend starting with our UX review when budget is tight, then adding research where the audit leaves open questions.
What is the difference between moderated and unmoderated usability testing?
In moderated testing, a researcher guides each session live and can ask follow-up questions. In unmoderated testing, participants complete tasks alone, which reaches more people faster but gives less depth. We usually recommend moderated sessions for early prototypes and unmoderated tests to confirm findings.
Should we use an agency or in-house researchers?
Choose an agency when you lack researchers, need an independent view, or face a short-term peak. Keep research in-house when it runs continuously. We usually recommend a fixed-scope study to start, then a dedicated team or team extension once discovery becomes ongoing.
Can you recruit participants for a B2B product?
Yes, though B2B recruitment works best when you introduce us to some of your customers. We write screeners for the roles you need and recruit the rest through panels. Niche roles take longer, which we flag in the scoping phase.
When does A/B testing stop being useful?
A/B testing stops being useful when a page does not get enough visitors to reach a clear result in a reasonable time. We calculate the traffic each variant needs before we start. For low-traffic products, we recommend usability testing, which needs far fewer participants.
How do research findings reach our backlog?
We turn each finding into a backlog item with evidence, severity, and a suggested fix, then rank the items in a readout workshop with your team. You receive them in a format ready for your tracker, so research leads straight to sprint planning.
