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user-research

De-risk Your Products With User Research

Improve the design and features of your product with actionable user insights.

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Increase your chances of success

Studies show that lean user research is the best way to ensure your product meets the needs of your customers. What's more, investing in UX during a project’s concept phase reduces product development cycles by 33-50%. Here's how we help:

Discovery research

Validate the concept for a new release with user perspectives before the actual investment.

Competitor analysis

By learning from others' mistakes or best practices, your product can outrun the competition.

Usability testing

Test your product principles and design elements against user habits, problems, and expectations.

KPI booster

Understanding the dependencies and mechanics behind focus areas helps improve KPI performance.

Why seek support with user research?

Businesses that we’ve worked with reported improved retention, increased conversions, higher registration rate, and user base expansion. We helped refine products for:
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As OLX Group experienced a significant increase in demand for design talent, we could count with Netguru to support us as a real extension of our in-house team.
Victor Salciotti photo.

Victor Salciotti

Head of Product Design at OLX

Effective user research process for a fintech startup

As a new fintech startup, Fundid wanted to make the right next step for their growth. They needed to verify whether there is a need for their product but they didn't have a method, process, or tools to do this.

Fundid needed consultants to learn as much as possible about the best practices of user research. Netguru came in to provide help in three main areas: hypothesis validation, discovery facilitation, and best practices.

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User research process for Fundid.

Improving UX through automations in the Careem super app

Careem, a Dubai-based super app with operations in over 70 cities, was looking to improve the app's UX for their drivers – they used to send requests to the operations team whenever they needed to change personal data. In the existing workflow, employees handled the matters manually.

Netguru analyzed the processes, identified pain points, and provided expertise in product design offering solutions to reduce the time and manual effort spent by users and Careem’s teams while handling profile update requests. We focused on automating several stages of the update process.

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Two careem captain screens presented

Top challenges we solve

  1. Planning long-term growth

    For Randstad, the world’s largest talent company, we provided a detailed report for feature development and growth planning for a new product, myRandstad WorkTime.

  2. Talent bottlenecks

    For rapidly expanding OLX Motors Europe, we brought in a team of product experts to support the client in estimating the business value and ROI of a range of products.

  3. Rapid time-to-market

    For Moove, an all-in-one solution for mobility entrepreneurs across nine African countries, we provided end-to-end product delivery focused on building a seamless MVP.

Why Netguru?

We speed up AI adoption and ramp up engineering and design teams to help you lead your industry.

15+

Years on market

400+

People on board

2500+

Projects delivered

73

Our current NPS score

Our work was featured on

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De-risk your product development with comprehensive user research

User research plays a critical role in shaping successful digital products. By gaining deep insights into user behaviors, needs, and pain points, businesses can create products that truly resonate with their audience. Investing in user research early in the process helps reduce development costs, shortens time-to-market, and ensures that your product meets real user expectations. At Netguru, we combine discovery research, usability testing, and competitor analysis to help you make informed decisions that improve user experience and drive business results.

What is user research, and why is it essential for my product?
User research involves gathering insights from your target audience to inform product design decisions. It helps ensure that your product meets the needs and expectations of real users, reducing the risk of failed launches. At Netguru, we leverage techniques like discovery research, usability testing, and competitor analysis to optimize your product and drive better user satisfaction.

How does user research improve my chances of success?
Investing in user research early in the development process can reduce product development cycles by 33-50%. By understanding user behavior and preferences, we help businesses like Careem and OLX improve retention, increase conversions, and expand their user base. Effective user research leads to more informed decisions, which in turn result in higher-quality products that resonate with your audience.

What are the different types of user research offered by Netguru?
Netguru provides a range of user research services to suit various business needs: Discovery Research: Validates product concepts before development begins. Competitor Analysis: Identifies gaps and opportunities by learning from competitors’ successes and failures. Usability Testing: Assesses product usability to ensure alignment with user habits and expectations.

How does competitor analysis help my product stand out?
Competitor analysis involves studying the strengths and weaknesses of similar products to identify areas where your product can excel. By understanding what works in the market and where others have failed, we help you craft a superior product that outperforms the competition. This process helped OLX Motors Europe improve its product offerings with insights from the market.

What is usability testing, and how can it benefit my product?
Usability testing involves observing real users as they interact with your product to identify pain points and areas for improvement. This testing is crucial for ensuring that your product is easy to use and intuitive, leading to higher user satisfaction and better business outcomes. For example, through usability testing, we helped Fundid validate assumptions and refine their fintech solution.

Why should I choose Netguru for user research?
With over 15 years of experience and a track record of 2,500+ projects, Netguru has a proven ability to deliver actionable insights through user research. We’ve helped clients like Randstad and Fundid make data-driven decisions that improved product design and feature development. Our research helps de-risk your product development and ensures that it aligns with real user needs.

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Let's see how we can help you improve your product.