Mobile-First: Supporting UBS Designers in Banking App Redesign
The client
Headquartered in Switzerland and present in more than 50 countries, UBS operates across every major financial centre. It is the largest bank in its home market, the third-largest in Europe and the biggest private bank anywhere, with private, corporate and institutional clients on its books.
Its personal mobile banking app is built for private clients, who use it to pay bills, scan payment slips and trade assets from a phone or tablet.
The challengeWhat the teams actually needed
The bank was accelerating digital across the business with a mobile-first approach, and needed the app to stay seamless and consistent while it moved to new frameworks.
Challenge 01A seamless experience across every feature
Consistency across products remained one of the bank’s top priorities as it pushed mobile-first to hold its edge in the market.
Challenge 02Payments and login that get out of the way
Payment flows needed to behave consistently, logging in had to take fewer steps, and moving around the app had to get easier.
Challenge 03A best-in-class rating in both stores
The client expected an app that would rank highly in Apple’s App Store and on Google Play.
What we did
A mobile banking app redesigned flow by flow
Netguru designers worked as a team extension inside a feature pack, paired with UBS designers, engineers, business analysts and product owners. Market analysis, usability testing, workshops and mobile syncs kept the work close to both users and stakeholders.
Core flows redesigned and shipped natively
Both the payment features and the login were rebuilt natively and shipped, with navigation through the app improved alongside them.
A landing experience built around the client
The redesigned home screen puts the client first: a read on their financial health, insights drawn from it, and suggestions for products worth a look.
A component library the bank can extend
Contributions to the evolution of the mobile design system, plus engineering support on a reusable component library — and an agreed way to refine what was already in it and add what was missing.
Off the hybrid framework, onto native foundations
Support for the shift off Cordova and onto native iOS and Android, with content loading and error handling brought into line so the app felt smoother and less disruptive.
Client testimonial
When looking for design support, you’re looking for quality and speed that match your standards. Netguru gave us both plus fantastic flexibility.
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What’s next