Sleek UX for a Luxury Fashion Ecommerce Platform
10
Months to launch
Desktop layout with every function, then translated into mobile.
2
Payment integrations
Sagepay and PayPal, built into the checkout.
The client
Ninety Percent set out to build a fashion brand that raises women’s confidence through luxury collections while raising societal and environmental awareness at the same time.
The result is an ecommerce platform selling stylish clothes and supporting a charity through every purchase.
The challengeWhat the teams actually needed
The site had to sell clothes well and carry a giving mechanism that customers would actually engage with.
Challenge 01Collections easy to browse
Customers needed to move through distinct collections without effort.
Challenge 02A vote after every purchase
The site had to offer something unusual: learning about causes and voting for one after buying.
Challenge 03Design aimed at the audience
The whole thing had to be designed for the target group rather than for fashion ecommerce in general.
What we did
An ecommerce platform with a charity vote built in
The site was designed and built from scratch in close contact with the client, with frequent updates and recommendations, and a UX-oriented frontend developer brought in because experience mattered so much here.
Filtering that goes deep
Advanced filtering helps customers find their way through the collections.
Flexible, and theirs to change
A customisable, easy-to-set-up homepage module gives the client complete control over content that needs new creative frequently.
Sagepay and PayPal
Payments were integrated so checkout works the way a fashion customer expects.
Voting, with validation
A voting module, complete with instructions and validation of the code, turns a purchase into a choice about where support goes.
Client testimonial
We wanted an affordable price without compromising on talent, but we got more than this, a key value of Netguru is transparency and we felt this was a game changer, continuous updates and honest discussions, resulted in a more efficient and productive development.
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What’s next