Sleek UX for a Luxury Fashion Ecommerce Platform

Meaningful change through fashion
Ninety Percent - Dress Better - compressed

Ninety Percent wanted to create a fashion brand that would boost women's confidence with luxury collections as well as raise societal and environmental awareness.

That’s how the idea for the e-commerce platform with stylish clothes supporting a charity was born.


  • Creating a website application where customers can browse distinct collections with ease.
  • Implementing a unique experience on the website where customers can learn about and vote for a cause of their choice after a purchase.
  • Make the app design in line with the target group.


We built and designed the e-commerce website from scratch, remaining in close contact with the client, providing frequent updates and recommendations. User experience was also a crucial factor, so the team brought on board an experienced and UX-oriented frontend developer.

  • Advanced filtering functionalities.
  • Flexible, customisable and easy-to-set-up homepage module.
  • Integrated payments (Sagepay & Paypal).
  • Charity voting module with instructions and code validation.
  • Great UX throughout the buyer’s journey.
  • Full spectrum of software consulting throughout the process.


Within 10 months, Netguru's team designed a desktop layout with all necessary functionalities and then effortlessly translated them into mobile layouts.

  • Slick design with smooth user flows.
  • E-commerce platform with the necessary functionalities and integrations built in 10 months.
  • Complete flexibility for the client to manage frontend content, especially for the home page which frequently requires new creative layouts and updates.
  • Mobile experience just as good as the desktop experience.


  • 2 development stages
  • 4 causes to support
  • 10 months of development
  • 4 members of the team

  • We wanted an affordable price without compromising on talent, but we got more than this, a key value of Netguru is transparency and we felt this was a game changer, continuous updates and honest discussions, resulted in a more efficient and productive development.

    Nabil Al-Jannati

    Ninety Percent

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