Introducing a Full-Scale Development Infrastructure for a Retention Grid
9,467
Customers
Ecommerce businesses on the platform.
187
Countries
Where the consumers those businesses manage are based.
$174M
Revenue created
Across three years of the partnership.
The client
Retention Grid serves more than 9,000 ecommerce businesses across 59 countries. Between them, those businesses look after over 20 million consumers spread across 187.
For an early-stage startup, speed of growth decides everything. The hard part is not losing quality on the way.
The challengeWhat the teams actually needed
Growing fast and shipping frequently are easy to state together and difficult to hold together.
Challenge 01Growth, sustained
Fast growth had to be maintained rather than achieved once.
Challenge 02Frequent features, same quality
New features were needed often, and quality could not be what paid for the speed.
Challenge 03Scaling in both directions
The ability to scale the team up or down quickly was critical to how the company operates.
What we did
Development infrastructure built for predictable speed
Retention Grid partnered with Netguru on the understanding that established practice is what produces both speed and predictability.
Full-scale, from the start
Netguru took on introducing a complete development infrastructure rather than working inside whatever existed.
Fast iterations, fast deploys
Quick iteration and frequent deployment are what let features reach customers at the rate the business needed.
PM and QA included
A full project team came with a project manager and a quality assurance specialist, not only engineers.
Mature and component-rich
The result carries multiple integrations, APIs, A/B testing and smart filters — and the product was featured by leading ecommerce marketing experts, with funding secured.
Client testimonial
Netguru is an important part of our ability to maintain fast growth. Not only do we have a fantastic set of talented engineers working as part of our team every day. But, the entire 'Netguru system' adds so much value in supporting project management, QA, infrastructure support, code quality reviews and great process. Netguru’s support allows our CTO and Head of Product to focus on core business and allows me to focus on product strategy and our growing base of new customers.
More like thisOther places we scaled product teams for growth.
What’s next