Revolutionizing Fashion: The Virtual Dressing Room Experience
The client
The Virtual Dressing Room addresses something every online shopper runs into: there is no fitting room. Without one it is hard to judge fit and size, hard to picture the final look against your own style or the rest of your wardrobe, and easy to buy something that disappoints — which is why returns keep climbing.
Solving that raises a customer’s confidence and improves the journey they have.
The challengeWhat the teams actually needed
The solution is aimed at marketplaces, brand aggregators and ecommerce brands, all of which face the same problem from different angles.
Challenge 01Fit, judged from a photograph
Working out the right size without trying anything on leads to discomfort and dissatisfaction with the product.
Challenge 02Visualising the result
It is difficult to tell whether an item will suit you or work with what you already own.
Challenge 03Returns
Limited knowledge of a product leads to purchases that do not meet expectations, and the returns that follow cost the retailer.
What we did
A shopping flow designed around fit
Analysing user flows and the details of how people buy produced a flow aimed at a better fit for the customer and fewer returns for the retailer.
Clothes chosen for a shape
Items are selected against height, weight and body shape, so what appears on screen fits the person looking at it.
Matched and recommended
Items are matched to each other with recommendations, helping someone put together an outfit rather than buy a garment.
Uploaded by the user
People upload their own photographs to see how an item looks on them specifically.
Whole outfits, then the cart
Complete stylings go into the basket in one move, and a look can be shared on social media for a friend’s verdict — which also does something for the brand.
More like thisOther places we scaled product teams for growth.
What’s next