Optimizing Performance and Order Tracking for an Ecommerce Platform
Contents
The client’s brand reflects the founders’ lifestyles and aesthetic preferences. It’s a creative company focused on delivering high-quality products, and on saying something through them.
Their e-commerce platform needed optimization and additional features, including tracking algorithm improvements and a new loyalty program to engage customers more effectively and strengthen their message.
Delivering a responsible message
To properly represent the brand and the founders’ beliefs, their e-commerce platform had to be built and operated with care. When errors and technical limitations began to put a strain on the client’s business, they contacted Netguru.
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Modernizing an established online shop
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Optimizing performance and strengthening the brand
We also worked on new features, such as Bitcoin payments, a loyalty program, and same-day delivery functionality. We improved order statuses and added new features to the ordering process. While we worked on improving the store's features, we continued to fix ad-hoc errors whenever they occurred. Throughout the project, we used Ruby on Rails, a reliable solution for e-commerce.
