Optimizing Performance and Order Tracking for an Ecommerce Platform
The client
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A creative company whose brand reflects its founders’ lifestyles and aesthetic, focused on high-quality products that say something. Culture and design excellence sit behind it, along with respect for local craftsmanship and the environment.
Sustainability is part of the proposition — reduced emissions and water use, and social responsibility in the workplace — which is why the ecommerce platform carrying it had to be run with equal care.
The challengeWhat the teams actually needed
Errors and technical limitations in the online shop had started to weigh on the business, which is when the client got in touch.
Challenge 01A shop running rough
The platform needed optimisation, a number of bug fixes and extra functionality before it would run smoothly.
Challenge 02Customers worth keeping
A loyalty programme was wanted to connect with users properly, alongside better order tracking.
Challenge 03More ways to buy
Same-day delivery and additional payment options were on the list, all in service of strengthening the brand through the experience customers actually have.
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What we did
An established shop, modernised without losing its character
The team worked across the areas that support the brand and the business behind it.
Support and analytics joined up
Web analytics and the customer support tool were integrated into the platform, so the shop reports on itself and answers its customers in the same place.
CSS delivery, optimised
Speeding up the website started with how its CSS is delivered, which is usually where the easiest seconds are.
A reason to come back
A loyalty programme was added to engage customers more effectively and reinforce what the brand is saying.
Tracking and delivery
Order tracking was improved and additional payment options and same-day delivery brought into scope.
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What’s next