Digital Acceleration: Own the Change

Digital transformation brought about change. Digital acceleration lets you own it.

Let's talk speed and flexibility

We’re all digital players now. What you want is to lead.

The landscape is always shifting. Act ahead of the times.

  1. Competitors move faster than ever. Make a leap.
  2. Consumers expect top digital experiences. Deliver the next big thing.
  3. Today’s business environment is volatile. Build resilience.

What’s the rush all about

Answer disruptive innovation and market uncertainty with digital acceleration.

  • Accelerate decision-making. Speed up the evaluation phase for rapid time-to-value.
  • Improve speed-to-value. Shorten the innovation and iteration cycles to ensure agility.
  • Speed up delivery. Fast track innovation with tangible results delivered in months.
  • Focus on flexibility. Turn to scalable, cloud-based solutions ready to adjust on the fly.
  • Delight your users. Amaze digital natives with new concepts and exceptional user experience.
  • De-risk your projects. Make sure you're building the right thing with Product Validation Sprints.
  • Enjoy analytics-driven savings. Build resilience with tools that boost cost optimization and operational efficiency.
  • Own the change. Gain market leadership, no matter the business landscape.

Get market-tested advice from experts

We’re here to help you with successful innovation. Every two weeks, the Digital Acceleration Editorial will reveal to you a new page from our digital acceleration playbook. Our experts will give you actionable insights to tackle the biggest market challenges of our time, including:

  • Product development during recession
  • Riskless innovation
  • Business resilience
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What does digital acceleration mean?


Digital acceleration is a term that describes the mindset, approach, and iterative process necessary to succeed in a world where every business is a digital business.

The main aspect of the digital acceleration journey is speed. Because of major demographic and technology trends, organizations need to act faster than ever.

Consumers and business users are accustomed to digital services and great experiences delivered in real-time. Younger generations don’t even know what it was like when every product and service wasn’t on-demand and just a few clicks away.

Progress in digital technologies has lowered the entry bar for testing and validating new products. Modern software infrastructures and developer tools have made it possible to innovate without overspending on implementation.

Because of all this, the old, slower model of digital transformation efforts isn’t enough anymore.

In order to be resilient and lead, companies need to secure new streams of revenue ahead of the competition.

To do so, it’s necessary to let go of lengthy decision cycles and predetermined development plans.

The current model is about continuous discovery and development, catching new opportunities quickly, and reaching product-market fit as early as possible.

Why is digital acceleration important?

Digital acceleration is important because it is the main way for companies to differentiate themselves, build resilience, and thrive in the digital world.

It’s never been more important to provide a great user experience, but this can’t be done only with internal resources.

To win over customers, it’s necessary to take advantage of them as an external resource using short feedback loops and user research – but many companies still fail to do so.

Even if the project team intends to move fast and be agile, often higher management can obstruct this by taking too long to make technology-related decisions.

In the current market reality, slow decision-making and extended time-to-market can break your business and leave you behind the competition – digital acceleration is sort of the antidote to that.

It’s not a completely new concept. Top-performing, digital-native companies have been taking advantage of digital acceleration for quite a while.

Now that software has eaten the world, every business is facing an ultimatum – to catch up with digital-first leaders and level the playing field, or avoid new technologies and fall off eventually.

Who uses digital acceleration?

Anyone who looks beyond the horizon and understands that this is the only way to grow business value in the modern environment.

Essentially, every company, in every sector, can benefit from digital acceleration.

Whether you’re building internal systems, consumer-facing products, or business-facing solutions, digital acceleration can enable success with what you’re working on.

Large or small, ambitious companies can’t afford to stop innovating. Continuous experimentation and fast innovation lead to new revenue streams that provide resilience against market downturns.

How has the pandemic accelerated digital transformation?

The pandemic forced laggards to get up to speed with digital leaders.

In the past, digital business transformation was often sluggish. Decisions either would take a long time to be made, or would be set in stone and rarely re-evaluated.

The best example of this is the procedures and systems necessary for secure, efficient remote work. It used to be much harder to get buy-in and move the needle for this digital transformation project.

But then global pandemic restrictions hit, and companies that weren’t ready for remote work had to innovate in a matter of days, weeks at most, just to maintain business as usual.

This had profound consequences:

  • Remote work stopped being seen as a perk, and was recognized as a critical business strategy
  • Business leaders realized that digital innovation doesn’t have to take years, it can be done blazingly fast under the right conditions
  • Even the least tech-savvy consumers were forced to adopt digital tools, finally closing the gap between the market and the slowest adopters

Perspectives have shifted drastically. The pandemic proved once and for all that digital-first organizations are more resilient in times of crisis.

What's the difference between digital transformation and digital acceleration?

Digital transformation sped up business processes across the board and created the building blocks that now enable us to accelerate digitalization.

It was necessary back then but by current standards, digital transformation methods were slow and excessively drawn-out.

In order to keep up with market demands, digital acceleration is now bolder and quicker:

  • Speed-to-value – from large endeavors that limit the ability to pivot to short innovation and iteration cycles that ensure agility
  • Speed of decision-making – quick moves and a bold mindset rather than lengthy consideration phases
  • Speed of delivery – from taking years to taking weeks or months
  • Speed of adoption – from lengthy cycles to rapid time-to-market and quick customer feedback loops that accelerate innovation acceptance
  • Change of mindset – from keeping up with industry leaders and trends to owning the change
  • Change horizon – from an A-B transformation model to continuous evolution
  • Approach to change – from a sequential transformation to simultaneous and continuous decision-making, discovery, and delivery
  • Model of change – surgical approach to innovation rather than massive transformation projects
  • Source of change – from being led by experts to being driven by consumers
  • We’re living in a paradise for innovators. From the user standpoint, we’ve never been so eager to try out new things. You want to tap into this as a business if you want to remain relevant. You NEED TO tap into this, if you want to lead.
    default choice 1 - kuba filipowski

    Kuba Filipowski

    CEO & Co-founder at Netguru

No time to slow down

Accelerate your digital projects with:

  • Quick MVPs. Be bold with your digital concepts and bring your products out faster.
  • Rapid prototyping. Quickly test-market your app or pitch it to investors.
  • Product validation sprints. Check if your idea is doable, profitable, and resonates with your target audience.

Future-proof or future-driven?

You can try to keep pace with consumers. Or you can own the change. Your call.

Careem - The Dubai-based Super App

How to accelerate during a downturn to attract 48 million users.

Originally a ride-hailing app, Careem grew rapidly during the pandemic. Check out how Adeeb Warsi, Managing Director at Careem got the business on the super app journey.

Read the full interview
Quote by Adeeb Warsi from Careem


Does successful digital acceleration require different technology than digital transformation?

No, digital acceleration doesn’t boil down to web3, and is not necessarily related to the metaverse or any specific technological advancements at the moment (unless you’re a company specifically focused on these areas).

The difference between transformation and acceleration is more about the approach to innovation, the mindset, the expectations, the awareness of what’s possible, and, most importantly, the speed of change.

How can you start doing digital acceleration?

Start small, and move from there.

Identify inefficient operations and look for software solutions to improve performance. Communications (inside your team or external with customers/partners) are usually a great area to look at. 

Run low-risk experiments driven by product validation and user research. Implement tiny MVPs to see which solutions are most useful for your team or customers.

When you’re faced with alternatives, choose the one that will be easiest to change in the future.

Increase your digital maturity, grow your tech team with appropriate specialists, or hire technological partners that meet your needs.

And so on, until you dominate your market!

I’m skeptical, is this just a marketing buzzword?

It’s a key trend in the digital industry and, by proxy, all industries that rely on digital solutions.

Digital acceleration is about moving faster than the competition, and weaving innovation into the very fabric of your business.

As much as it is industry jargon, it perfectly describes what companies need to do in order to thrive in post-pandemic times.

Who should be in charge of digital acceleration projects in my organization?

Digital acceleration requires buy-in from all key stakeholders, so ideally the whole C-suite is involved. Large companies have a dedicated role like Chief Innovation Officer, Head of Innovation, Innovation Portfolio Manager, or similar.

There needs to be room for a dedicated product manager who will take charge of the project, find a compromise between user needs and development capabilities, and make appropriate development decisions in line with the product life cycle.

Is there a way to de-risk digital acceleration?

Whether markets are volatile or calm, there’s always a spectrum of risks associated with any project.

It’s impossible to remove risk entirely, but there are relatively straightforward ways of de-risking your digital initiatives.

Thorough user research and step-by-step product validation are the most impactful methods here.

By using them, you take a lot of guesswork out of your project and replace it with extensive data and evidence that simplifies your decision-making process.

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Digital is here. What you make of it is a whole different story.

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