Growth Consulting for a Digital HR Solution
20
Products analysed
Similar tools broken down and compared against the client’s own system.
3
Specialists on the project
An innovation consultant, a design consultant and a project manager.
The client
Randstad is the largest talent company in the world, with around 46,000 employees supporting job seekers every day. In 2022 its Polish division helped 18,000 people find work and advised 1,500 Polish employers.
Alongside HR services it builds digital products for its clients. The myRandstad WorkTime platform and mobile app — a hub for timesheets, work schedules, payroll and related admin — were the focus here.
The challengeWhat the teams actually needed
Randstad wanted to know how myRandstad WorkTime stood against the alternatives, and to use that answer to steer what came next.
Challenge 01A saturated market
Employee management software has no shortage of alternatives, so establishing where the product actually sits meant working through a lot of them.
Challenge 02Comparison, not just a list
Twenty similar products had to be analysed for how they are positioned, then broken down and set against Randstad’s own system.
Challenge 03Findings that lead somewhere
The research only mattered if it synthesised into something that could inform concrete growth plans.
What we did
Market research turned into a decision-making shortcut
Netguru acted as external consultants, working in Design Thinking with market and customer centricity as the frame.
Competition, examined properly
Market and customer research covered the competitive field, with particular attention to how rival products position themselves.
Their knowledge, our findings
Workshops with the client combined Randstad’s own experience with the freshly uncovered insight, which is where the useful conclusions came from.
Two weeks of charting
An extensive report took shape over two weeks, then went to the Randstad team in person with the reasoning behind each conclusion.
Priorities, clearly ordered
The client received competition research, business model recommendations, a blueprint for growth and specific features to add — which simplified decision-making in a complicated environment.
More like thisOther places we scaled product teams for growth.
What’s next