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AI chatbot for commerce Custom power & SaaS speed

Get the speed of an off-the-shelf tool and the flexibility of a custom build. Fully customizable, no vendor lock-in, grounded in your catalog.

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AI chatbot that knows your catalog

Chatguru is an open-source AI chatbot built specifically for commerce. It connects to your product catalog and uses it as the source of truth for every conversation, so answers come from your actual data, not generic AI knowledge.

Under the hood it uses RAG (Retrieval-Augmented Generation), a technique that retrieves relevant products from your catalog in real time to generate accurate responses. No hallucinations. No invented inventory.

Because it's open-source, you own everything: the code, the data, the deployment. Make it yours: the logic, the tone, the integrations.

SaaS is too rigid, custom takes long. There's a better way.

Every commerce team hits the same wall. SaaS chatbots are quick to deploy but impossible to truly own. Custom builds give you control — but six months later, you're still not live. Chatguru was built for exactly this gap.

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From first question to purchase decision

From the first browse to post-purchase support — Chatguru replaces friction with conversation at every touchpoint that matters.

Smarter product discovery

Customers who can’t find the right product don’t buy. Guide them through your catalog using natural language so they reach the right choice faster.

Shopping assistance

Turn browsing into a guided experience. Help customers compare options, understand differences, and choose what actually fits their needs.

Pre-sales support

Questions near checkout often block the purchase. Answer them instantly so customers can move forward with confidence.

Support automation

Your support team shouldn’t spend their day answering the same questions. Handle repetitive queries automatically and free agents to focus on more complex cases.

Large catalog navigation

As your catalog grows, navigation becomes harder. Make even complex inventories easy to explore and surface the right products quickly.

B2B guided buying

B2B purchases require context and precision. Support complex decisions with structured guidance tailored to specific requirements.
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Commerce-native AI foundation with full control

Chatguru gives commerce teams a controllable AI foundation for product discovery — without relying on black-box chatbot vendors.

Built for real commerce environments

  • Built for production, not presentations

  • Azure OpenAI integration (multi-provider ready)

  • RAG-based product retrieval (no hallucinations)

  • Observability & performance monitoring

  • Dockerized backend for stable deployment

  • White-label architecture for multi-brand setups

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How Netguru helps you succeed

There’s a difference between “it works” and “it performs”

You can deploy Chatguru by yourself. But turning it into a high-performing commerce experience requires more than setup.

What we take off your plate?

  • Data preparation: We structure your product data for accurate, relevant responses

  • Conversation design: We design flows that guide users toward decisions

  • AI tuning: We optimize prompts and retrieval to improve quality

  • Infrastructure & deployment: We build a stable, scalable setup for your environment

  • Ongoing optimization: We continuously improve performance as your catalog evolves

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Still have questions?

Is Chatguru production-ready?

Yes. Chatguru includes a working backend for conversational product discovery, with Azure OpenAI as the default integration, catalog-grounded semantic search (RAG), observability, and Docker-based deployment.

Integration with authentication systems, commerce platforms, or transactional workflows depends on your existing stack and implementation scope..

How is this different from Intercom, Drift, or any other SaaS chatbot?

Those tools are built for generic customer communication. Chatguru is built specifically for commerce — grounded in your catalog, customizable to your business logic, and fully open-source. You own it.

How do you prevent wrong or hallucinated answers about our products?

Chatguru uses semantic search to retrieve relevant products directly from your catalog before generating responses. This RAG-based approach reduces hallucinations and ensures recommendations are grounded in your real data.

Is our customer data stored anywhere outside our infrastructure?

No. Because you self-host, all data stays within your own environment. No third-party vendor touches your customer conversations, your catalog data, or your transaction history.

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See it working in your store.

Not a generic demo. A closer look at how Chatguru can work with your product data and use case.