Scaling Core Apps For Delivery Hero, Local Delivery & Q-Commerce Giant

Client

Delivery Hero is one of the world’s leading local delivery platforms, operating in around 70 countries under multiple brands including Woowa, foodpanda, foodora, Yemeksepeti, talabat, HungerStation, PedidosYa, and Glovo. The company connects millions of customers with restaurants, grocery stores, and other partners, while continuously evolving its platform to power seamless experiences for users and businesses worldwide.

Image copyrights: Delivery Hero

Challenge

As a dynamically scaling, multi-brand business, Delivery Hero needed a reliable partner capable of providing high-quality talent on demand across multiple technologies and functions.

Operating at global scale meant that teams in Berlin – responsible for core products powering brands in Europe, Asia, and the Middle East – needed to be able to scale rapidly, experiment safely, and access specialized expertise without the delays of traditional recruitment cycles.

Delivery Hero required:

• a flexible talent pool that could scale up or down depending on business cycles and product priorities
• expertise across multiple tech stacks, from backend and data engineering to frontend and design
• fast onboarding and seamless integration with internal teams, tools, and workflows

Image copyrights: Delivery Hero

Collaboration overview

Netguru has been supporting Delivery Hero since 2019 through a long-term team extension partnership.

Over the years, more than 150 experts have contributed to Delivery Hero’s ecosystem, covering a wide spectrum of technologies and roles.

At its peak, Netguru supported Delivery Hero with 20–30 professionals simultaneously. Today, the team consists of a dozen experts, embedded in core product teams in Berlin.

The collaboration evolved from providing engineering support to also including product design and design system expertise, reflecting a growing trust and strategic alignment between the two companies.

Netguru’s experts have helped expand Delivery Hero’s capabilities across:

• backend development (Go, Python, Java, iOS, Android, ML Engineers)
• frontend development (React, JavaScript)
• data and analytics (Python, data engineering, dashboards)
• product design and design systems
• quality assurance and performance optimization

This flexible setup enables Delivery Hero to source the right mix of skills — sometimes within days — while maintaining consistent delivery quality and technical standards.

Image copyrights: Delivery Hero

Core areas of impact

1. Core platform development

Netguru engineers contribute to Delivery Hero’s central product teams that build shared functionalities used across multiple brands and regions.

These include:

• self-onboarding systems enabling local brands like HungerStation, talabat, and foodpanda to onboard partners autonomously
• core service APIs and infrastructure that support scalable, localized deployments
• performance and reliability improvements for high-traffic components used by millions of users daily

This shared-core approach allows Delivery Hero to roll out updates faster, maintain consistency across markets, and reduce duplicated engineering effort.

2. Product experimentation and innovation

Delivery Hero’s engineering directors often rely on Netguru talent to prototype and validate new initiatives, thus maintaining flexibility.

These experimental projects allow Delivery Hero to test new features, architectures, or internal tools – using Netguru’s engineers to accelerate discovery and minimize risk.

3. Data-driven decision-making

Netguru’s data analysts and engineers contribute to analytics pipelines and reporting tools that support performance monitoring, forecasting, business intelligence, and operational insights across brands.

By strengthening Delivery Hero’s data infrastructure, the teams helped ensure product decisions are backed by real-time insights and reliable metrics.

4. Design system collaboration

The partnership has expanded beyond engineering to include close design collaboration. Three Netguru designers joined Delivery Hero’s core design organization in Berlin to evolve its global design system.

Delivery Hero’s ecosystem spans many products beyond customer apps, including centrally managed Help Centers. Through an advanced theming system, these Help Centers seamlessly integrate into each app while preserving brand consistency.

Netguru’s contributions included maintaining and extending theme and asset libraries, improving collaboration between the central and local design teams (e.g., Glovo, talabat), reducing design token bundle size, enhancing accessibility toward full WCAG compliance, and strengthening the system’s robustness to meet Help Center needs across products.

Image copyrights: Delivery Hero

Client

Delivery Hero benefits from a partnership designed for flexibility, speed, and quality at scale.

Key advantages include:

• on-demand scalability – Netguru can ramp up teams quickly to meet new product demands or strategic initiatives
• diverse technical expertise – coverage across backend, frontend, data, and design disciplines ensures holistic support for complex systems
• fast and frictionless onboarding – Netguru specialists integrate seamlessly into Delivery Hero’s teams and processes
• lower risk for innovation projects – Delivery Hero can experiment with new ideas while maintaining headcount flexibility
• trusted partnership – directors and engineering leads consistently prefer Netguru for projects requiring both technical excellence and adaptability.

Image copyrights: Delivery Hero

Results

• 150+ Netguru experts engaged since 2019
• Teams scaled from single-person assignments to 30+ professionals depending on Delivery Hero’s needs
• Average onboarding time reduced thanks to mature sourcing, vetting, and integration processes
• Cross-functional coverage across backend, frontend, data, and design — ensuring consistent delivery quality and flexibility
• Trusted by multiple Delivery Hero stakeholders, including senior engineering leadership overseeing global core product development