Ruby on Rails Development Services

If you are in search of an outstanding Ruby on Rails development company, your search ends here! We are skilled RoR web development experts who consistently deliver efficient, reliable, and robust code that is portable and easy to maintain.

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Ruby on Rails Development Company

At Netguru, we specialize in helping businesses unlock their full potential through our cutting-edge Ruby on Rails application development solutions. As the leading Ruby on Rails Development Company, we boast an impressive track record of over 12 years in RoR web and mobile development. Our extensive expertise in the RoR framework ensures swift and cost-effective delivery of even the most complex application development projects.

Harnessing the power of Ruby on Rails, we create dynamic, secure, and highly profitable websites and mobile apps tailored to meet your business needs.

Comprehensive Ruby on Rails development services

We build RoR solutions from scratch or augment your team whenever required. Hire our developers to fix your app, perform a comprehensive audit or ensure greater stability and security that boosts user experience. We have an extensive experience in developing software and know RoR best practices inside out.

  • Ruby on Rails app development. Build scalable solutions with the Ruby on Rails framework: web apps, CMS, e-commerce apps and more.
  • Integration and extension. Enhance your web app functionality with RoR integration and extension services such as API, plugin and third-party service development.
  • Hosting and deployment. Tailor hosting and deployment options to your needs with cloud-based hosting, dedicated hosting, shared hosting and more.
  • Consulting and support. Get answers to any RoR queries as well as maintenance, comprehensive support, testing, data migration, performance optimization and more.
Let's talk about your project

Building the backend for a cutting edge european banking-as-a-service company

Solaris Bank launches comprehensive digital banking solution with robust platform support.

Client expectations:

  • Assistance in expanding its API services
  • Providing a standalone team to deliver a platform for handling debit card payments
  • Augmenting the team working on the consumer loan products engine
  • Introducing automated tests
Technologies: Ruby, Elixir


Netguru supported the client in delivering a stable platform that powers a comprehensive digital banking solution. Solaris now offers secure banking services, including payments, e-money, lending, bank accounts, Know Your Customer, algorithmic scoring, and more.


Our expert Ruby on Rails engineers are ready for your next project

Take advantage of Ruby on Rails development framework to create robust and scalable web applications. Enhance your existing solutions with new features, resolve technical issues, and future-proof your solution for long-term success.
  • Access top Ruby experts. Get end-to-end support and obtain clean and maintainable code with our senior Ruby on Rails developers.
  • Evaluate your product idea fast. Get a PoC and validate your idea efficiently with a full-stack development framework designed for startups and experimentation.
  • Build battle-tested solutions. Build innovative RoR solutions that are stable and scalable, allowing you to reach millions of users and achieve billion-dollar market valuations.
  • Extend your team. Access our top Rails engineers and augment your in-house team conveniently, whenever required.

Embrace a Dynamic Web Journey with Ruby on Rails and Netguru


Whether venturing as an entrepreneur or steering the digital helm of a startup or established enterprise, the trajectory of your web-based product is pivotal to your strategic goals. The ideal web development ally not only navigates this journey with you but becomes a cornerstone of your digital aspirations. With Netguru, rest assured, the final product will resonate with your vision and echo with your audience's expectations.

Netguru: RoR Development Company

Our ensemble of adept professionals is meticulously curated to resonate with your project's needs, each member a maestro in their realm.

  • UI Designers: Crafting aesthetically appealing user interfaces that are a visual treat.
  • UX Designers: Ensuring intuitive and engaging user experiences that retain user attention.
  • Frontend Developers: Building responsive, flexible, and user-centric applications in harmony with design and backend teams.
  • Backend Developers: Specializing in Ruby on Rails to ensure swift, scalable applications while optimizing infrastructure costs.
  • DevOps Engineers: Bridging development and operations to ensure a smooth, continuous delivery.
  • QA Specialists: Upholding the highest code quality and user experience standards.
  • Project Managers: Steering the project seamlessly towards timely completion, aligning every phase with your business objectives.

Your Ideation, Our Innovation:

Whether it's the genesis of a web-based product or the re-imagination of an existing one, we're here to morph your ideas into digital realities with Ruby on Rails (RoR).

  • Ideation: A collaborative endeavor from project inception, market research, pain point identification to molding a product concept that addresses market exigencies.
  • Wireframing & Prototyping: Mapping the user journey, visualizing the end product, and validating the concept through prototyping.
  • UI & UX Design: Transforming sketches into an intuitive, consistent user interface providing an exemplary user experience.
  • Development: Utilizing RoR for swift front-end and back-end development, with a continuous testing ethos to ensure a robust, high-performance application.
  • Launch & Maintenance: Assisting in a triumphant market launch and offering steadfast support and maintenance to navigate through digital ebbs and flows.

Ruby on Rails, with its rapid development, cost-effectiveness, and strong community support, acts as the catalyst in this collaborative voyage, ensuring a seamless transition from a nascent idea to a mature web-based solution ready to captivate the market.

Embark on a transformative digital expedition with Netguru's Ruby on Rails expertise. Let's sculpt your web application aspirations into tangible, market-ready products. Your journey towards digital eminence begins here.

Have questions about Ruby on Rails development services?

Find answers to FAQs here

Ruby on Rails - Overview

What is Ruby on Rails, and how does it work?

Ruby on Rails is a powerful and popular web application framework that allows developers to quickly build robust, scalable, and maintainable applications using the Ruby programming language by providing a set of conventions and tools for building web applications quickly and efficiently. It includes a wide range of features that can all be easily configured and customized to suit the needs of a specific application.

What are the advantages of using Ruby on Rails for development?

When it comes to web development, opting for Ruby on Rails can help you unlock the following advantages: 

  • Excellent productivity
    Rails' convention over configuration approach allows developers to build applications quickly and efficiently. They don’t have to delve into low-level details, which leads to increased productivity and faster time-to-market for web applications.
  • Rapid prototyping
    Rails' scaffolding feature allows developers to quickly generate the basic structure and functionality of an application. which is crucial for rapid prototyping and testing.
  • MVC architecture
    The Model-View-Controller architecture separates the concerns of an application into three distinct components, making it easier to develop, test, and maintain web applications.
  • Testing framework
    The built-in testing framework makes writing and executing tests for your RoR application an easy and efficient task.
  • Community support
    Ruby on Rails is a well-established development framework. It has a large and active community of developers and offers a vast resource and library pool that further ease the development process. 
  • Flexibility
    RoR is a highly flexible framework that can be used to develop all kinds of applications - from simple web apps to complex enterprise-level systems.
  • Scalability
    Rails' modular architecture and support for caching and database sharding make it a perfect option for building scalable solutions and high-traffic web applications.

What are some successful applications that use Ruby on Rails?

RoR's ease of use, flexibility, and scalability make it a popular choice for startups, large enterprises, and everything in between. These popular apps were built with RoR:

  • Airbnb
  • GitHub
  • Basecamp
  • Shopify
  • Crunchbase
  • Twitch
  • SoundCloud
  • Hulu

What is the Convention over Configuration principle?

Convention over Configuration (CoC) is a software development convention central to the design of many modern web frameworks, including Ruby on Rails.

According to this principle, the structure and behavior of an application should follow the widely accepted conventions, rather than requiring developers to configure its every aspect. This means they can focus on the unique aspects of their application, rather than spending time on low-level details.

In the context of Ruby on Rails, the CoC principle provides sensible defaults for many aspects of an application's structure and behavior. This allows developers to quickly create functional applications without having to write repetitive, boilerplate code.

How does Ruby on Rails make it easy to blend different technologies and integrate third-party tools and libraries?

The following features of Rails facilitate blending different technologies and integrating third-party solutions: 

  • Gems
    The packages of code that can be easily installed and integrated into a Rails application. There are thousands of gems available for a wide range of purposes, including database integrations, front-end frameworks and many others.
  • RESTful API
    The support for Representational State Transfer (REST) that provides a standardized way of building web APIs means that RoR applications can easily integrate with a wide range of integrations with third-party tools.
  • Middleware
    RoR uses a middleware architecture that allows developers to inject custom logic into the request-response pipeline of an application. This can be useful for integrating third-party services or adding custom functionality to an application.
  • Templating Engines
    RoR supports a variety of templating engines like ERB, Haml, Slim and others, which allows developers to choose the best tool for front-end development and integration with other tools and frameworks.

What are some of the built-in features and tools of Ruby on Rails that make it easier to build, launch, and scale web applications?

Building, launching and scaling web apps is easy with Ruby on Rails thanks to the following: 

  • Active Record 

Rails includes the Active Record ORM framework, which provides a high-level, intuitive way to interact with databases.

  • Action Controller 

RoR includes the Action Controller framework, which provides a high-level, modular architecture that handles HTTP requests and responses. 

  • Action View

This feature allows developers to write HTML and other markup using a templating language, and provides a range of built-in helpers for generating common UI elements.

  • Asset Pipeline

RoR includes the Asset Pipeline, which provides a way to manage and optimize assets such as stylesheets, JavaScript files, and images. The Asset Pipeline can automatically concatenate and minify assets, reducing page load times and improving performance.

  • Caching 

RoR includes built-in caching features that allow developers to cache frequently accessed data and avoid redundant database queries. RoR provides a range of caching options, including page caching, action caching, and fragment caching.

  • Deployment and Scaling

RoR provides a range of tools and features to make deployment and scaling easier, including  built-in support for cloud platforms like Heroku, as well as scaling an application horizontally as traffic grows.

How does Ruby on Rails allow for rapid application development?


Rails supports rapid application development (RAD) in the following ways:

  • The framework is aligned with the convention over configuration paradigm, that allows developers to focus on the unique aspects of their application, rather than spending time on low-level details.
  • Ruby developers can quickly generate basic application components, such as controllers, models, and views thanks to the scaffolding feature. 
  • Ruby’s built-in support for many popular database systems (MySQL, PostgreSQL, SQLite and others) allows to integrate database functionalities without having to write complex SQL queries or manage database connections manually.
  • The framework’s built-in testing feature allows developers to catch bugs and issues early in the development process.
  • The modular architecture of RoR allows for easy addition or removal of any functionalities, allowing for quick changes with minimal disruptions. 

When to choose Ruby on Rails?

Since Ruby on Rails is a flexible and versatile framework, it can be used for building web applications in a variety of situations. Here’s when you should consider RoR for your project: 

  • When you need to prototype rapidly: Rails allows developers to create prototypes quickly and get a minimum viable product (MVP) up and running fast.
  • For Agile project: Ruby is well-suited for iterative development, continuous testing, and frequent releases.
  • When scalability is key: RoR’s modular architecture allows you to add new features or components without having to rewrite the entire application.
  • For custom web applications: RoR is a great choice for building custom web applications, as it provides a wide range of tools and libraries for creating complex applications quickly and efficiently.
  • When you need community support: RoR has a large and active community of developers who create and maintain open-source libraries and tools. This means that you can find a lot of resources and support online, which can be helpful if you're new to RoR development.

Software we create with Ruby on Rails

Here are the different tools and services we can build with Ruby on Rails:

Web Applications:

  • Social Networks
  • Ecommerce Platforms
  • Content Management Systems
  • Online Marketplaces
  • Online Communities
  • Job Boards
  • Learning Management Systems
  • Real Estate Listing Platforms
  • Online Appointment Scheduling

API and Backend Services:

  • RESTful APIs
  • GraphQL APIs
  • Web Services
  • Chatbots and Virtual Assistants
  • Payment Gateways
  • Real-Time Messaging and Notification Services

System and Network Administration Tools:

  • DevOps Tools
  • Continuous Integration and Deployment Tools
  • Monitoring and Logging Tools
  • Network Management Tools

Desktop Applications:

  • Desktop Apps with Web Backend
  • Command-Line Tools

Our Ruby technology stack

Benefit from our extensive Ruby on Rails tech stack:


  • Ruby programming language
  • HTML/CSS/JavaScript
  • SQL (Structured Query Language)


  • Ruby on Rails 
  • Hanami
  • Sinatra



  • ActiveRecord (ORM)
  • Devise (authentication)
  • Cancancan (authorization)
  • CarrierWave (file uploading)
  • Paperclip (file uploading)
  • Stripe (payment processing)
  • Google Maps API (geolocation)
  • Nokogiri (HTML/XML parsing)
  • Redis (in-memory data structure store)
  • Memcached (distributed memory object caching system)

Web servers:

  • Apache
  • Nginx
  • WEBrick
  • Unicorn
  • Puma

App servers:

  • Passenger
  • Thin
  • Unicorn
  • Puma


  • PostgreSQL
  • MySQL
  • SQLite
  • MongoDB


  • Heroku
  • Amazon Web Services (AWS)
  • DigitalOcean
  • Google Cloud Platform


  • Git (version control)
  • YAML (configuration file format)
  • dotenv (environment variable management)
  • Docker (containerization)
  • Ansible (automation and configuration management)
Let’s talk about your project

Creating high-quality products with confidence: Our proven process for RoR development

Selecting a RoR development agency with suitable processes, tools, experience, and internal culture is critical when considering digital solutions, as it can determine the success of your project.
  1. Research. We select an expert team to help you deliver your goals.
  2. Scoping session. Our team partners with you to effectively shape your business idea.
  3. Project set-up. We ensure that your project has the tools and processes needed to succeed.
  4. Project kickoff. We work with you to successfully create a game-changing software product.

Ruby on Rails Development Services Case Studies

Our collection of Ruby on Rails projects, ranging from ecommerce to social networks, illustrates the adaptability and excellence of our development services.