A Smooth User Journey for the Car Leasing Platform of Poland’s Largest Bank
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The client
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No leasing company in Poland is larger than PKO Leasing, which offers a broad range of products and services to corporations and enterprises. It sits inside the PKO BP Group — the oldest provider of financial solutions in the country, and the biggest.
It works at innovating so its clients get the best experience through traditional and digital channels alike.
The challengeWhat the teams actually needed
Banks and financial institutions increasingly emphasise services beyond traditional banking products, and the company wanted better ways for customers to lease, rent and buy a car.
Challenge 01Everything in one place
Clients needed a single place to pick a vehicle — to lease it, rent it or buy it — alongside the financing options that go with each.
Challenge 02Experience above the sector
The level of user experience had to sit far above what the sector currently offers, which is the point of building it at all.
Challenge 03Safe for banking products
The environment had to be secure enough for financial products, since every transaction runs through it.
What we did
A car financing platform built around the person buying
The work ran as a full product design journey toward a brand new car leasing platform.
Vehicles and financing together
The platform puts the choice of vehicle and the choice of financing in the same flow rather than in sequence.
Practical and friendly
Automarket makes financing a car straightforward, which is not how the category usually feels.
Transactions protected
Every financial transaction made through the platform is secure, as a banking product requires.
Designed to expand
The platform was built with expansion in mind, and the company already plans to widen its dealer partnerships to offer customers the broadest possible range of vehicles.
Client testimonial
I was impressed with the orderly manner of the project, how quickly you can see the effects of the work, and the final result that does not differ from the results of the world's best brands.
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What’s next