Boosting Subscriber Engagement With Mobile App MVP
4.5
App Store rating
What readers gave the app after launch.
30%
Subscribers in month one
Share of the magazine’s subscribers who downloaded it in the first month.
19 min
Average time in the app
Almost four times longer than a session on the desktop version.
The client
“Pismo. Magazyn opinii” has been published pro bono by the Pismo Foundation in Poland since 2018. It sets out to shape those who lead social, political and cultural life now and those who will next, and to stand as a model of independent journalism serving the public interest.
Netguru is a founding partner of Tech To The Rescue, which connects NGOs with tech companies. The foundation approached TTTR for pro bono support, and we picked it up.
The challengeWhat the teams actually needed
Independent journalism cannot compromise on the depth of its writing, and it cannot compromise on the product carrying it either.
Challenge 01New subscribers
The foundation needed to reach readers who had not signed up yet.
Challenge 02Deeper engagement
Existing subscribers had to find more reason to come back.
Challenge 03Less churn
And once they had come back, a reason to stay.
What we did
A light app for reading, listening and coming back
Loyalty and engagement live in a dedicated app, so the brief was an intuitive, lightweight one for iOS and Android alike.
Articles to read or to hear
Subscribers can read the writing or listen to it, whichever suits the moment.
Podcast originals in the same place
The magazine’s own podcasts sit alongside the articles rather than somewhere else entirely.
Subscriber-only material
Exclusive content gives a subscription something it can be felt through.
End to end, then kept going
Project management, requirements, UX design, cross-platform development, testing, MVP launch, then incremental improvements driven by user feedback, support and strategic advisory.
Client testimonial
Our collaboration with Netguru sets a benchmark for tech pro bono. Their effective project management, responsiveness, and commitment ensured we had steady access to top talent and an MVP delivered ahead of the deadline.
Tech stackThe tools that made it possible
01
Kotlin Multiplatform
Cross-platform development, chosen for smoothness and speed.
02
SwiftUI
The iOS interfaces.
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What’s next