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Smart organizations like Atlassian, Dropbox, Airbnb, and Shopify invest in design systems to provide their products with a consistent look, streamline the design and development process, and boost their teams’ productivity.
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Many things in the digital world are born out of necessity. That is, we need to find a way to do something in a smoother, more efficient manner in order to create something of higher value.
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UX design has become an important element in digital product strategy in many organizations. More and more companies are investing in UX design as it proved it can bring both long- and short-term benefits to a business. Yet, there are still many companies that do not pay enough attention to it, or fail to understand what's behind UX design. In this article, we’ll try to explain what it actually is, how it fits into the design process, how it differs from customer experience, and what benefits it can bring to your business. We’ll also discuss some popular misconceptions.
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As a traveller and a hothead, I use plenty of travel apps that help me move around, find inspiration and tips, or buy tickets and book accommodation online. Traveling is my passion, however oftentimes I feel insecure when I’m in a foreign country. I always ended up writing down the emergency contact information on paper and printing the government information about the country or region I was visiting.
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Creating a design system is one of the services we offer at Netguru- we are about to share the things we learned. 
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In April 2019, G Suite, Google’s flagship set of collaboration and productivity apps for business, hit five million paid users worldwide. According to iDatalabs, it’s the market leader among office suite technologies with a 63-percent share. Yet, when it comes to its cloud sharing services, Google Drive is not the most popular choice. Only one in five business customers use the Google Drive cloud storage option at least once a month. Next to security and reliability, ease of use is one of the most important factors when evaluating cloud storage services. Our team decided to find ways to improve Google Drive’s overall experience for a business user.
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Every product is built in hope that it will be frequently used, popular, and successful. However, how can one know if their idea is actually what people want? And how to develop it properly? User experience research is very helpful in answering these, and many other, questions about your product. So let’s start from the beginning...
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Customer experience (CX) and user experience (UX) – these two terms mean fundamentally different (though complementary) things, yet are often used interchangeably by app, software and website owners as if they were one and the same thing.
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Case studies can be amazing communication tools for UX and product designers. They’re a wonderful way to convey your skills to potential clients - not just your ability to deliver beautiful visuals, but also to do research and gain deep understanding of various projects.
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Website navigation is the most important feature of the overall user experience. It can make or break your chances of conversion. Having a good site navigation system in place is critical to the effect your website will have on visitors and whether they will stay on the site to explore other pages or bounce. Navigation is key to the performance of a site but it also has an affect on many other things- from retaining visitors and turning them into conversions.
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