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We perceive thousands of objects everyday without even thinking about it. Our brains scan the surroundings at the speed of light. This ability is vital for living comfortably, as everyday we need to perceive, observe, understand, visualise, look or watch. The interpretation of our environment may sometimes vary, as it depends, for instance, on the beliefs we were taught. However, there are some common qualities that most of us associate with certain shapes.
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Colour is one of the most powerful elements in visual storytelling. It influences advertisements, storytelling, illustrations, and all other aspects of visual communication. It’s a fact that the way we perceive colours, is based on our cultural code, society, knowledge, and the environment we grew up in. Colour itself is just an action and an interaction registered in our minds. 
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As a company providing UX design services, we regularly have to familiarise ourselves with new projects in an efficient manner. Especially at the beginning of a new partnership, we need to figure out what the project vision is, who the users are, and what response from us will be best for the client. A well-written UX brief can help us tremendously by providing just the right kind of information.
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Many companies, particularly ones experiencing periods of rapid growth, face a number of similar challenges. They need to be more agile and flexible, spot market opportunities or pain points early and take advantage of them before the competition does. In other words, they need a good process for leveraging new information and ideas to benefit their business.
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Whether your organization is planning to launch a new digital product, or there's a chance that existing user experience flaws may be blocking your growth, it is beneficial to hire external UX consultants. These experts are able to identify problems with your product, find opportunities, and help your company make a leap. 
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Technology is advancing at a breakneck speed, competition is as fierce as ever, and customers are demanding better experiences to secure their loyalty. Companies know that they need to become more agile and stay in tune with their markets to get ahead, but how are successful organizations doing this? For many, the answer is a Product Design Sprint. 
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A few months back I had the opportunity to be a part of a project in which the goal was to design an app helping surgeons perform operations. The app was unique in that it adopted the rigid checks and procedures used in military aviation.
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It’s only natural that you want your product to be a roaring success. It is also understandable that you want to build it in the most cost-effective way possible. But, saving money by cutting back on product designers could actually prove to be a false economy in the long run. 
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What even is UX writing?, you might ask. Well, imagine if you were a copywriter, but your job was, for the most part, disconnected from trying to sell the product. Instead, you’re responsible for making the product communicate its capabilities on its own, as clearly as possible.
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To thrive in an increasingly competitive business environment, it is vital that you make your company as agile and flexible as possible. You need to be able to spot opportunities and pain points in the market and react to them before your rivals. 
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