I can bet we all have a shared experience of using a product that was not what we  expected it to be. The product was either faulty, or it simply did not solve any of the problems we acquired it for in the first place.

Good design is key to business success. It can increase customer satisfaction, boost sales, and help create business value. According to McKinsey’s The Business Value of Design report, the companies that are strong at design show superior business performance and outperform industry-benchmark growth by as much as two to one.

UX and UI design tools are on the rise and still gaining traction. A survey by UX Tools shows that Sketch, InVision, and Figma were the most popular choices in the industry in 2019. The last platform, named the most exciting design tool of 2020, has doubled its user base in the last two years. What’s more, the 2020 Design Tools Survey, also by UXTools, shows that 66% of designers use Figma for UI design. In 2019 this figure was 37%. What’s so special about Figma and how does it compare to InVision? Let’s find out.

Managing design teams may bring many challenges for design leaders, and even the best managers make mistakes. These common pitfalls may include: not addressing the feeling of isolation, neglecting self-development of each team member, not motivating designers, lack of vision, no feedback or recognition or, what’s even worse, poorly communicated feedback... The list could go on and on.

Capitalism changed everything. It has changed our lives and the world around us. During the past 100 years, we were able to raise the global GDP by 3000% and improve the living conditions of millions, driving them out of poverty.

Technology is advancing at a breakneck speed, competition is as fierce as ever, and customers are demanding better experiences to secure their loyalty. Companies know that they need to become more agile and stay in tune with their markets to get ahead, but how are successful organizations doing this? For many, the answer is a Product Design Sprint.

Many things in the digital world are born out of necessity. We need to find a way to do something in a smoother, more efficient manner in order to create something of higher value.

The key to the successful implementation of digital healthcare solutions is patient engagement. Without mutual trust between healthcare providers and patients, even the most sophisticated technological solutions won’t improve patients’ medical outcomes. We gathered experts from across digital healthcare – both from dynamic startups like Keto-Mojo, as well as enterprises like Roche – and with this patient-centered approach in mind, discussed the essential aspects of patient engagement:

UX Review is a service with the potential to dramatically increase the business value of your product. The process involves a thorough analysis of your product, with a strong focus on user experience and business value.

Nowadays brands are dealing with a huge competition on the market. It’s crucial to stand out from the crowd and be recognizable – it could be a solution to reach a wide customer base and succeed. Being recognizable is not only about unique design, but also about the strategy and the user experience. 

Website navigation is the most important feature of the overall user experience and can make or break your chances of conversion. Having a solid site navigation system is critical to maintaining high user retention rates and low bounce rates. Nonetheless, many website owners focus on website design and multimedia, ignoring the fact that even well-designed sites can lose up to 55% of visitors due to poor navigation. Users don’t like to dwell on to find information they need when they can just switch to another resource. 

UX design has become an important element in digital product strategy in many organizations. More and more companies are investing in UX design as it proved it can bring both long- and short-term benefits to a business. Yet, there are still many companies that do not pay enough attention to it, or fail to understand what's behind UX design. 

The first half of 2019 was a record-breaking period for investments and acquisitions, to say the very least: over $2 trillion in deals was made around the world, from small takeovers to blockbuster megamergers. Deliveroo got in on the action in May, gaining worldwide attention when it was announced that Amazon would lead a $575 million (£450m) funding round for a minority stake in the British company. 

Although we were unexpectedly forced by the COVID-19 situation to switch all our workshops to online mode, it does not mean we weren’t prepared for that. It is important to state that online workshops require way more preparation work and facilitation skills than offline ones. Learning best practices from NNGroup, Miro team, InVision team, Mural, Dallas Design Sprints and AJ&Smart, I’ve extracted the essence and clashed them against Netguru’s approach to workshops, as well as our methods and toolset.

You probably heard about how little time our brain needs to make assumptions about newly met people. We assume their character and relationship potential in just a few seconds. Though it might not seem fair, it shows how we perceive the world around us. A huge part of this world is presented to us through a mobile phone sitting in our hand. Still, similar rules apply to interacting with both living and artificial objects.

Both motion graphics and animations are art forms in which objects or characters are given movement. It’s the art of taking a static image and bringing it to life. Motion graphics and animations actually complement each other. Animation bridges the gap between the stories we tell and the users we want to engage with them. It gives us the opportunity to bring elements from the real world into the virtual space. By using animations and motion graphics we are able to build greater trust in our products, explain them, and create relationships with the receivers.

UX is quite a broad discipline, but if you get it right, it can have a significant impact on sales in your e-store. We've collected a bunch of tips to get your shop's UX a step closer to perfection.

We perceive thousands of objects everyday without even thinking about it. Our brains scan the surroundings at the speed of light. This ability is vital for living comfortably, as everyday we need to perceive, observe, understand, visualise, look or watch. The interpretation of our environment may sometimes vary, as it depends, for instance, on the beliefs we were taught. However, there are some common qualities that most of us associate with certain shapes.

Digital product design is evolving dynamically with the rise of new cutting-edge technologies that change the way users interact with their devices. That’s why it’s crucial to stay up-to-date with the latest trends and methodologies used to provide the best experience to your audience.

Colour is one of the most powerful elements in visual storytelling. It influences advertisements, storytelling, illustrations, and all other aspects of visual communication. It’s a fact that the way we perceive colours, is based on our cultural code, society, knowledge, and the environment we grew up in. Colour itself is just an action and an interaction registered in our minds.