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The key to the successful implementation of digital healthcare solutions is patient engagement. Without mutual trust between healthcare providers and patients, even the most sophisticated technological solutions won’t improve patients’ medical outcomes. We gathered experts from across digital healthcare – both from dynamic startups like Keto-Mojo, as well as enterprises like Roche – and with this patient-centered approach in mind, discussed the essential aspects of patient engagement:
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Nowadays brands are dealing with a huge competition on the market. It’s crucial to stand out from the crowd and be recognizable – it could be a solution to reach a wide customer base and succeed. Being recognizable is not only about unique design, but also about the strategy and the user experience. 
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Although we were unexpectedly forced by the COVID-19 situation to switch all our workshops to online mode, it does not mean we weren’t prepared for that. It is important to state that online workshops require way more preparation work and facilitation skills than offline ones. Learning best practices from NNGroup, Miro team, InVision team, Mural, Dallas Design Sprints and AJ&Smart, I’ve extracted the essence and clashed them against Netguru’s approach to workshops, as well as our methods and toolset.
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You probably heard about how little time our brain needs to make assumptions about newly met people. We assume their character and relationship potential in just a few seconds. Though it might not seem fair, it shows how we perceive the world around us. A huge part of this world is presented to us through a mobile phone sitting in our hand. Still, similar rules apply to interacting with both living and artificial objects.
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Both motion graphics and animations are art forms in which objects or characters are given movement. It’s the art of taking a static image and bringing it to life. Motion graphics and animations actually complement each other. Animation bridges the gap between the stories we tell and the users we want to engage with them. It gives us the opportunity to bring elements from the real world into the virtual space. By using animations and motion graphics we are able to build greater trust in our products, explain them, and create relationships with the receivers.
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UX is quite a broad discipline, but if you get it right, it can have a significant impact on sales in your e-store. We've collected a bunch of tips to get your shop's UX a step closer to perfection.
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We perceive thousands of objects everyday without even thinking about it. Our brains scan the surroundings at the speed of light. This ability is vital for living comfortably, as everyday we need to perceive, observe, understand, visualise, look or watch. The interpretation of our environment may sometimes vary, as it depends, for instance, on the beliefs we were taught. However, there are some common qualities that most of us associate with certain shapes.
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Colour is one of the most powerful elements in visual storytelling. It influences advertisements, storytelling, illustrations, and all other aspects of visual communication. It’s a fact that the way we perceive colours, is based on our cultural code, society, knowledge, and the environment we grew up in. Colour itself is just an action and an interaction registered in our minds. 
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As a company providing UX design services, we regularly have to familiarise ourselves with new projects in an efficient manner. Especially at the beginning of a new partnership, we need to figure out what the project vision is, who the users are, and what response from us will be best for the client. A well-written UX brief can help us tremendously by providing just the right kind of information.
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Many companies, particularly ones experiencing periods of rapid growth, face a number of similar challenges. They need to be more agile and flexible, spot market opportunities or pain points early and take advantage of them before the competition does. In other words, they need a good process for leveraging new information and ideas to benefit their business.
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