Mistakes in the world of UX design can be costly. They may result in failed products, unhappy users, inefficient processes, or frustrated team members. We’ve asked four product design experts and leaders to talk about the most common and dangerous mistakes made in the process of UX design.

Technology is advancing at a breakneck speed, competition is as fierce as ever, and customers are demanding better experiences to secure their loyalty. Companies know that they need to become more agile and stay in tune with their markets to get ahead, but how are successful organizations doing this? For many, the answer is a Product Design Sprint.

UX Review is a service with the potential to dramatically increase the business value of your product. The process involves a thorough analysis of your product, with a strong focus on user experience and business value.

Escooters, dockless, powered stand-up scooters rented by the minute, are revolutionizing the way we travel short distances in cities. Convenient and affordable, scooter sharing services let you avoid traffic congestion and skip the wait for public transport using only your smartphone. Less polluting than cars and easier than riding a bicycle, it might seem like escooters are the perfect solution to city transportation and air quality problems. 

Website navigation is the most important feature of the overall user experience. It can make or break your chances of conversion. Having a good site navigation system in place is critical to the effect your website will have on visitors and whether they will stay on the site to explore other pages or bounce. Navigation is key to the good performance of a site but it also affects many other things – e.g. retaining visitors and turning them into conversions.

UX design has become an important element in digital product strategy in many organizations. More and more companies are investing in UX design as it proved it can bring both long- and short-term benefits to a business. Yet, there are still many companies that do not pay enough attention to it, or fail to understand what's behind UX design. 

The first half of 2019 was a record-breaking period for investments and acquisitions, to say the very least: over $2 trillion in deals was made around the world, from small takeovers to blockbuster megamergers. Deliveroo got in on the action in May, gaining worldwide attention when it was announced that Amazon would lead a $575 million (£450m) funding round for a minority stake in the British company. 

We perceive thousands of objects everyday without even thinking about it. Our brains scan the surroundings at the speed of light. This ability is vital for living comfortably, as everyday we need to perceive, observe, understand, visualise, look or watch. The interpretation of our environment may sometimes vary, as it depends, for instance, on the beliefs we were taught. However, there are some common qualities that most of us associate with certain shapes.

Digital product design is evolving dynamically with the rise of new cutting-edge technologies that change the way users interact with their devices. That’s why it’s crucial to stay up-to-date with the latest trends and methodologies used to provide the best experience to your audience.

Colour is one of the most powerful elements in visual storytelling. It influences advertisements, storytelling, illustrations, and all other aspects of visual communication. It’s a fact that the way we perceive colours, is based on our cultural code, society, knowledge, and the environment we grew up in. Colour itself is just an action and an interaction registered in our minds. 

Creating inclusive digital products for diverse audiences is not an easy job. To make a product inclusive, you need to think about it from the very beginning of the design process – it is not something you can add at the end of the journey. Fortunately, there are tools, studies, and technologies that help raise awareness and support creating inclusive products. A few thoughts and tips to consider… 

As a company providing UX design services, we regularly have to familiarise ourselves with new projects in an efficient manner. Especially at the beginning of a new partnership, we need to figure out what the project vision is, who the users are, and what response from us will be best for the client. A well-written UX brief can help us tremendously by providing just the right kind of information.

Whether your organization is planning to launch a new digital product, or there's a chance that existing user experience flaws may be blocking your growth, it is beneficial to hire external UX consultants. These experts are able to identify problems with your product, find opportunities, and help your company make a leap. 

What even is UX writing?, you might ask. Well, imagine if you were a copywriter, but your job was, for the most part, disconnected from trying to sell the product. Instead, you’re responsible for making the product communicate its capabilities on its own, as clearly as possible.

Businesses reached the point where they’re aware of the importance of user experience. If you want to have a successful app, you need to focus your activities on meeting your user’s needs, as well as enable them to achieve their goals and address their pain points. Here are a few ways that will help you achieve a better user experience which your users will appreciate in the long run.

If you are running a business and would like to expand an existing product or create a new one, you are probably asking yourself “How can I develop my product to make it a success?”. The idea is one thing, but user reception can be another. So, if you want to avoid pointless work and wasting resources, your product has to be perfectly prepared. You might have also thought about hiring a company that is focused on UX design - experts in connecting businesses and their users.

As a traveller and a hothead, I use plenty of travel apps that help me move around, find inspiration and tips, or buy tickets and book accommodation online. Traveling is my passion, however oftentimes I feel insecure when I’m in a foreign country. I always ended up writing down the emergency contact information on paper and printing the government information about the country or region I was visiting.

User research is the foundation of building new products or updating existing ones. It’s a powerful tool to better understand the market, the users, and their needs. It comes in handy with building actionable user stories in a very short period of time, helping you adjust the product to your audience. We leveraged it in one of Netguru’s internal projects, called Netguru Software Radar, so our team could take the most out of it. Here is how it went.

In April 2019, G Suite, Google’s flagship set of collaboration and productivity apps for business, hit five million paid users worldwide. According to iDatalabs, it’s the market leader among office suite technologies with a 63-percent share. Yet, when it comes to its cloud sharing services, Google Drive is not the most popular choice. Only one in five business customers use the Google Drive cloud storage option at least once a month. Next to security and reliability, ease of use is one of the most important factors when evaluating cloud storage services. Our team decided to find ways to improve Google Drive’s overall experience for a business user.

Case studies can be amazing communication tools for UX and product designers. They’re a wonderful way to convey your skills to potential clients - not just your ability to deliver beautiful visuals, but also to do research and gain deep understanding of various projects.