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How User Research Can Improve Internal Communication?

User research is the foundation of building new products or updating existing ones. It’s a powerful tool to better understand the market, the users, and their needs. It comes in handy with building actionable user stories in a very short period of time, helping you adjust the product to your audience. We leveraged it in one of Netguru’s internal projects, called Netguru Software Radar, so our team could take the most out of it. Here is how it went.
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In April 2019, G Suite, Google’s flagship set of collaboration and productivity apps for business, hit five million paid users worldwide. According to iDatalabs, it’s the market leader among office suite technologies with a 63-percent share. Yet, when it comes to its cloud sharing services, Google Drive is not the most popular choice. Only one in five business customers use the Google Drive cloud storage option at least once a month. Next to security and reliability, ease of use is one of the most important factors when evaluating cloud storage services. Our team decided to find ways to improve Google Drive’s overall experience for a business user.
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Every product is built in hope that it will be frequently used, popular, and successful. However, how can one know if their idea is actually what people want? And how to develop it properly? User experience research is very helpful in answering these, and many other, questions about your product. So let’s start from the beginning...
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Customer experience (CX) and user experience (UX) – these two terms mean fundamentally different (though complementary) things, yet are often used interchangeably by app, software and website owners as if they were one and the same thing.
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Case studies can be amazing communication tools for UX and product designers. They’re a wonderful way to convey your skills to potential clients - not just your ability to deliver beautiful visuals, but also to do research and gain deep understanding of various projects.
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Some time ago I asked in my social media if there are any design-related questions I could answer and there was one that really caught my attention: “Let’s say your client has a very limited budget and he can afford only either a UI or a UX designer. Which one would you recommend him to hire to develop a product?”. Well... I’d start with explaining to him what these people actually do on a daily basis.
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If you are running a business and would like to expand an existing product or create a new one, you are probably asking yourself “How can I develop my product to make it a success?”. The idea is one thing, but user reception can be another. So, if you want to avoid pointless work and wasting resources, your product has to be perfectly prepared. You might have also thought about hiring a company that is focused on UX design - experts in connecting businesses and their users.
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A UX review is a service with a potential to dramatically increase the business value of your product. Take a look at a list of issues that can have a detrimental impact on your product. You could actually spot and solve those issues during a UX review. Find out how the service could help you overcome your problems.
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Everyday at Netguru, we do our best, not only to provide our customers with the best software possible, but also to design their products in a way that will guarantee success. That’s why our designers follow their own design flow based on some obligatory rules. They must stay on top of all the latest trends in design and use state-of-the-art technologies. We asked them, what are their UX and design predictions for 2016. Check out what they told us:
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