Mistakes in the world of UX design can be costly. They may result in failed products, unhappy users, inefficient processes, or frustrated team members. We’ve asked four product design experts and leaders to talk about the most common and dangerous mistakes made in the process of UX design.

Technology is advancing at a breakneck speed, competition is as fierce as ever, and customers are demanding better experiences to secure their loyalty. Companies know that they need to become more agile and stay in tune with their markets to get ahead, but how are successful organizations doing this? For many, the answer is a Product Design Sprint.

UX Review is a service with the potential to dramatically increase the business value of your product. The process involves a thorough analysis of your product, with a strong focus on user experience and business value.

Escooters, dockless, powered stand-up scooters rented by the minute, are revolutionizing the way we travel short distances in cities. Convenient and affordable, scooter sharing services let you avoid traffic congestion and skip the wait for public transport using only your smartphone. Less polluting than cars and easier than riding a bicycle, it might seem like escooters are the perfect solution to city transportation and air quality problems. 

Website navigation is the most important feature of the overall user experience. It can make or break your chances of conversion. Having a good site navigation system in place is critical to the effect your website will have on visitors and whether they will stay on the site to explore other pages or bounce. Navigation is key to the good performance of a site but it also affects many other things – e.g. retaining visitors and turning them into conversions.

UX design has become an important element in digital product strategy in many organizations. More and more companies are investing in UX design as it proved it can bring both long- and short-term benefits to a business. Yet, there are still many companies that do not pay enough attention to it, or fail to understand what's behind UX design. 

The first half of 2019 was a record-breaking period for investments and acquisitions, to say the very least: over $2 trillion in deals was made around the world, from small takeovers to blockbuster megamergers. Deliveroo got in on the action in May, gaining worldwide attention when it was announced that Amazon would lead a $575 million (£450m) funding round for a minority stake in the British company. 

We perceive thousands of objects everyday without even thinking about it. Our brains scan the surroundings at the speed of light. This ability is vital for living comfortably, as everyday we need to perceive, observe, understand, visualise, look or watch. The interpretation of our environment may sometimes vary, as it depends, for instance, on the beliefs we were taught. However, there are some common qualities that most of us associate with certain shapes.

Digital product design is evolving dynamically with the rise of new cutting-edge technologies that change the way users interact with their devices. That’s why it’s crucial to stay up-to-date with the latest trends and methodologies used to provide the best experience to your audience.

Colour is one of the most powerful elements in visual storytelling. It influences advertisements, storytelling, illustrations, and all other aspects of visual communication. It’s a fact that the way we perceive colours, is based on our cultural code, society, knowledge, and the environment we grew up in. Colour itself is just an action and an interaction registered in our minds.