We segmented users into two target groups of potential investors: emotional and rational.
Emotional users have most likely just started their exciting journey with digital currencies. They accept the fact that it’s nearly impossible for them to get all the necessary knowledge to invest fully consciously. Instead, they tend to rely on their gut, or rather the visceral part of the brain. These guys are buying a vision, mostly with their eyes and not data alone.
The other group are experienced players. They dig deeper – most of them have already made their investment. Rational users tend to invest their money based on numbers and facts. They feel comfortable with graphs, timelines, and white papers. These guys are picky, checking the investment very precisely.