We needed to showcase nodes, connections, energy flow, and some hardware. Isometry is the direction we chose, because it’s precise and looks techy. Sketching core concepts such as platforms and transactions resulted with some basic shapes.
Adding values one by one – cryptocurrency, decentralisation, scalability – brought complex illustrations to life. It was possible only by understanding the complexity of the system and its constituent parts. Placed next to headings, illustrations make the message and the verbal descriptions clearer.
We agreed that illustrations can only picture the ideas. It’s nearly impossible to illustrate a scalable backend infrastructure. What we could do instead was to showcase something the user would know and understand – a multilayer object combined with some analytic-looking charts. Easy. It doesn’t exactly cover the field, but it evokes a mood, and this is what we wanted.