Home Made Case Study


Hybrid property lettings agency
Home Made app layout

Home Made is a hybrid lettings agency that brings the quality of service of a top-notch traditional estate agency for a low flat fee.

Goal

The company focuses on £500,000+ residential properties in London. They want to provide an exceptional experience for their customers, which entails many challenges:

  • Complicated legal regulations that require an individual approach to different cases.
  • A diverse market in which not everyone is accustomed with technology.
  • Big complex databases with a significant number of records.
  • High levels of stress and emotionality in both parties of transactions.
  • No access to APIs of property websites (or outdated APIs).

Process

The founder of Home Made turned to Netguru to help them build the platform from scratch. Netguru’s team of five first met with the client to discuss the scope of the project and find the optimal solutions for the application. The process involved the following steps:

  • Designing a web application that would be both appealing to users, but also intuitive and easy to navigate.
  • Recommending and implementing a backend solution (Node.js) that would effectively handle multiple requests sent to the server.
  • Integrating the platform with a CRM based on Salesforce.
  • Building solutions that would automatically collect the required data from different sources.
  • Translating designs into a fully-working platform.

Results

Within 13 weeks, the team released a commercial product that attracted its first clients. The cooperation between Netguru team and Home Made went smoothly and everything was delivered on time and within budget. The main achievements were as follows:

  • The app received very positive feedback from users, who emphasised the app’s streamlined UX.
  • The platform is adapted to serve more traffic while maintaining high performance and smooth user experience.
  • Our original solution for processing daily reports from property ad portals saved our client hours of operational work.
  • Thanks to our implementation, Home Made transformed from yet another digital real estate agency to a PropTech company, which sets it apart from the competitors on a difficult market.
  • The company has raised £850,000 in seed funding.

Numbers

  • £500k+ properties
  • 5 team members
  • 13 weeks to release the product
  • £850k seed funding
We’ve got a great relationship with Netguru. It feels like they’re part of our team, not an outsourcing agency, and the strength of the relationship we have built is outstanding. Their work has exceeded my expectations by far, both in terms of quality and speed. Their ideas and commitment to our project are notable. I recommend Netguru to every person I can who is looking for top-of-the-market development with competent, dedicated, and pleasant to work with development team.
AsafHomeMade

Asaf Navot

CEO

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