How Much Does Webflow Actually Cost? 2025 Breakdown

It stands out from typical website builders by giving you more control over your design and functionality, making it a go-to choice for professionals and businesses.
However, let's be honest: Webflow's pricing structure is notoriously complex and has been a source of confusion for the entire web design community. With multiple pricing plan types, add-ons, and seemingly intricate pricing tiers, many users are scratching their heads trying to understand exactly what they'll be paying for.
This guide aims to cut through that complexity. We'll break down each pricing plan, explain the hidden costs, and help you navigate Webflow's sometimes bewildering pricing landscape. Our goal is to provide clarity so you can make an informed decision without feeling overwhelmed by the options.
Understanding Webflow’s Pricing Structure
Let's start with the basics: Webflow has two main types of plans - Site Plans and Workspace Plans. Each serves a different purpose, and you might need one or both depending on what you want to do.
Site Plans: Getting Your Website Online
Think of Site Plans as your hosting package. When you want to put your website online with your domain name (like yourwebsite.com), you'll need a Site Plan. These plans come with varying features - from basic hosting to advanced tools for running an online store.
Workspace Plans: Working With Your Team
Workspace Plans, on the other hand, are designed for teams to design, develop, and collaborate on creating Webflow websites. If you're working solo, you might not need a Workspace Plan. But if you're part of an agency or in-house team, a Workspace Plan allows multiple people to collaborate on projects within Webflow.
Key Difference:
- Site Plans = Hosting your website and making it live.
- Workspace Plans = Allowing multiple people to design and build websites together.
Understanding this difference will help you avoid paying for features you don't need!
Site Plans Breakdown

Free Starter Plan
- Cost: $0 (Free forever)
- Features:
- Limited to 1 project (with a Webflow-branded domain, e.g., yourwebsite.webflow.io)
- Up to 50 CMS items (for blog posts, projects, etc.)
- 1 GB bandwidth (can handle small amounts of traffic)
- Limitations:
- No custom domain (can’t connect yourwebsite.com)
- Limited storage and pages
- Best for: Hobbyists, students, and beginners who want to test Webflow or create a personal project without spending money.
Basic Plan
- Cost: $14/month (billed annually) or $18/month (billed monthly)
- Features:
- Custom domain support (connect yourwebsite.com)
- Up to 150 pages
- 10 GB bandwidth
- No CMS (content management system)
- Best for: Personal websites that don’t require dynamic content. Perfect for simple static websites. From our experience, it’s usually not enough, and it is worth starting a CMS plan as it makes managing your website easier and faster.
CMS Plan (Most Popular Among Our Clients)
- Cost: $23/month (billed annually) or $29/month (billed monthly)
- Features:
- Everything in the Basic Plan + CMS access (manage blog posts, portfolios, etc.)
- Up to 2,000 CMS items
- Site search feature (helps users find content)
- 50 GB bandwidth
- 3 legacy Editor users*
- Best for: Bloggers, content creators, and businesses that need a dynamic website where they can easily update content.
Business Plan (Second Most Popular Among Our Clients)
- Cost: $39/month (billed annually) or $49/month (billed monthly)
- Features:
- Everything in the CMS Plan + more scalability
- 10,000 CMS items
- 400 GB bandwidth (better for high-traffic sites)
- Advanced SEO controls
- 10 legacy Editor users*
- Best for: Mid-sized agencies, growing businesses, or companies that manage bigger websites and expect higher traffic.
Enterprise Plan (For Large Businesses with Custom Needs)
- Cost: Custom pricing (must contact Webflow for a quote)
- Features:
- Tailored solutions based on business needs
- Highest level of security & support
- Custom bandwidth and CMS limits
- Best for: Large organizations, corporations, or agencies that need custom features, dedicated support, and enterprise-level security.
Legacy Editor Seats in Webflow
Webflow previously offered Legacy Editor Seats, which allowed non-designers—such as content managers or marketing teams—to edit a website’s content without accessing Webflow's full Designer tool. These seats were included in older Site Plans but are no longer available for new purchases.
However, Webflow has announced that Legacy Editor Seats will be completely removed by the end of 2025. This means that any remaining users on these older plans will need to transition to Webflow’s new Workspace system, which offers Limited Seats ($15/month) for content editing or Full Seats ($39/month) for full design and site management access.
How Does It Work?
- Legacy Editor Seats allow users to edit text, images, and CMS content without needing a paid seat in a Workspace Plan.
- If a site still has Legacy Editor Seats, it will continue to function until the end of 2025.
- After 2025, all users will need to switch to Workspace Plans, and Legacy Editor Seats will no longer be supported.
This change is crucial for businesses and teams using Webflow, as they should start planning for the transition now to avoid disruptions in content management.
Summary
Webflow offers five Site Plans to suit different needs, from personal projects to large businesses.
- Free Starter Plan – A basic, no-cost option for beginners, allowing one project on a Webflow-branded domain with limited storage.
- Basic Plan – A simple hosting plan ($14/month) that supports custom domains but lacks CMS features, making it best for small static websites. However, upgrading to the CMS Plan is often more practical.
- CMS Plan – The most popular option ($23/month) for bloggers and content creators, offering CMS functionality, site search, and more storage to manage dynamic content.
- Business Plan – A scalable solution ($39/month) for growing businesses and agencies, with higher traffic capacity, more CMS items, and advanced SEO features.
- Enterprise Plan – A custom plan with dedicated support and tailored features for large corporations and complex websites.
Choosing the right Webflow pricing plan depends on your needs—beginners can start for free, while businesses should consider the CMS or Business Plan for more flexibility and growth potential.
Do You Need E-commerce on Your Website?
Webflow’s E-commerce Plans are a variation of Site Plans, designed specifically for business websites that need online store functionality. These plans include everything in the regular Site Plans but also offer tools for selling products, processing payments, and managing orders. Depending on the size of your business, you can choose from three different e-commerce plans.

Standard Plan (Best for Small Online Stores)
- Cost: $29/month (billed annually) or $42/month (billed monthly)
- Features:
- Supports up to 500 products
- 2% transaction fee on sales
- Integrated checkout and payment processing
- Basic marketing and SEO tools
- Best for: Small businesses and startups looking to launch an online store with a limited number of products and essential e-commerce features.
Plus Plan (Best for Growing Businesses)
- Cost: $74/month (billed annually) or $84/month (billed monthly)
- Features:
- Supports up to 1,000 products
- No transaction fees (you keep 100% of your sales)
- Abandoned cart recovery (automatically reminds customers to complete their purchase)
- Advanced e-commerce analytics and reporting
- Best for: Businesses that are expanding their online sales and need better automation and marketing tools to boost revenue.
Advanced Plan (Best for High-Volume Stores)
- Cost: $212/month (billed annually) or $235/month (billed monthly)
- Features:
- Supports up to 3,000 products
- No transaction fees
- Includes all Plus Plan features + advanced customization
- More control over checkout experience and customer interactions
- Enhanced site performance and security for handling large amounts of traffic
- Best for: Large-scale e-commerce businesses with high sales volume that require custom solutions, advanced analytics, and full control over their online store experience.
E-commerce Plans vs. Regular Site Plans
While regular Site Plans focus on hosting and content management, E-commerce Plans include everything in a Site Plan plus additional tools for selling products and managing an online store. If you don’t plan to sell products, a regular Site Plan is enough. But if you need shopping cart functionality and payment processing, you’ll need an E-commerce Plan.
Which E-commerce Plan Should You Choose?
- If you’re just starting, the Standard Plan is an affordable entry point.
- If you’re growing and need better sales tools, the Plus Plan is a smart choice.
- If you run a large online store and need full control, the Advanced Plan offers the most scalability and advanced features.
By understanding the differences, you can choose the right pricing plan to support your business needs without overspending.
Workspace Plans for Teams
Webflow offers two distinct types of Workspace Plans: one designed specifically for freelancers and agencies and another tailored for larger teams and organizations. These plans are built to help users manage multiple projects, collaborate with team members, and efficiently track client work. Understanding the difference between these two categories of Workspace Plans will help you choose the best option for your needs.
Difference Between Workspace Plans for Freelancers/Agencies and Teams
- Workspace Plans for Freelancers & Agencies are designed for individuals or small teams working on multiple client projects, providing the ability to manage and collaborate on websites. These plans typically focus on project management, client collaboration, and cost-effective solutions for smaller teams.
- Workspace Plans for Teams are intended for larger organizations or teams that need more advanced collaboration, role-based permissions, and scalable features to manage extensive workflows, internal team coordination, and project access.
The main distinction between these two categories is that Workspace for Freelancers and Agencies focuses on providing a more flexible and affordable solution for smaller groups. In turn, Workspace for Teams offers advanced collaboration tools, higher customization, and greater user management for bigger teams.
Workspace Plans for Freelancers & Agencies
These plans are ideal for individuals or small businesses who need to manage multiple websites and client projects without the complexity of larger team management features.

Starter Plan (Free Plan for Freelancers & Agencies)
- Cost: $0 (Free)
- Features:
- 2 staging sites on the Webflow.io domain (example: yoursite.webflow.io)
- 2 Agency/Freelancer guests can collaborate on your projects
- Includes 1 full seat for the primary user (a user with full editing, design, and publishing access within the workspace). Additional full seats can be purchased for team members who need the same level of control.
- Allows you to test your designs without publishing them to a custom domain
- Best for: Freelancers or small businesses just starting or testing Webflow, and those who only need limited project management. The Starter Plan provides the tools for small-scale client work or personal projects.
Freelancer Plan (Ideal for Independent Professionals)
- Cost: $16/month (billed annually) or $24/month (billed monthly)
- Features:
- Allows managing multiple client projects
- 2 Agency/Freelancer guests for collaboration
- Includes 1 full seat for the freelancer (a user with full editing, design, and publishing access within the workspace)
- Provides basic project management and collaboration tools
- Best for: Independent freelancers managing multiple client websites. This Webflow pricing plan provides the tools for working on several projects without overwhelming complexity, making it easy for a single freelancer to stay organized.
Agency Plan (Ideal for Small to Mid-Sized Agencies)
- Cost: $35/month (billed annually) or $42/month (billed monthly)
- Features:
- Everything in the Freelancer Plan + expanded collaboration features
- More flexibility with multiple team members
- Client management tools (e.g., billing and project handover)
- Role-based permissions for team members (e.g., editors, designers, and developers)
- Best for: Small to mid-sized agencies that have to collaborate on multiple websites, manage client relationships, and streamline workflows. This plan is great for agencies that need to scale up and require a more structured approach to team collaboration.
Workspace Plans for Teams
These plans are designed for larger organizations, offering advanced features, scalable collaboration tools, and customized workflows for managing a variety of projects across a larger team. They come with role-based permissions and are perfect for companies that need better control over their web design and development processes.

Starter Plan (Free Plan for Teams)
- Cost: $0 (Free)
- Features:
- Unlimited paid hosted sites (meaning you can host as many live sites as you need)
- 2 Webflow.io staging sites for testing and development
- 2 pages per staged site for previewing content
- 50 CMS items per staged site
- Includes 1 full seat (a user with full editing, design, and publishing access within the workspace).
- 2 Agency/Freelancer guests can collaborate on projects
- Best for: Small teams or startups that want to manage multiple sites and test designs without committing to a paid plan, while still maintaining essential collaboration features.
Core Plan (Ideal for Small Teams)
- Cost: $19/month (billed annually) or $28/month (billed monthly)
- Features:
- Unlimited paid hosted sites
- Advanced collaboration tools for teams working on websites
- Includes 1 full seat (a user with full editing, design, and publishing access within the workspace)
- 2 Agency/Freelancer guests
- Best for: Small teams or freelancers managing multiple projects that require basic collaboration tools and more control over their workflows.
Growth Plan (For Mid-Sized Teams)
- Cost: $49/month (billed annually) or $60/month (billed monthly)
- Features:
- Everything in the Core Plan + expanded team collaboration features
- Role-based permissions for better management of access to projects and settings
- Additional features include Code export and shared Libraries.
- Best for: Mid-sized teams or agencies that need scalable collaboration tools and more advanced project management options. Great for growing businesses with multiple designers, developers, and editors collaborating on various websites.
Enterprise Plan (For Large Teams with Custom Needs)
- Cost: Custom pricing (you’ll need to contact Webflow for a quote)
- Features:
- Customizable solutions tailored to your company’s specific needs
- Advanced role management for handling large teams
- Enhanced security and support for enterprise-level operations
- Priority customer support for immediate assistance with issues
- Best for: Large teams or enterprises needing highly customized tools, advanced workflows, and robust security for managing large-scale web design projects. This plan is perfect for businesses requiring extensive collaboration across a large number of team members and clients.
Adding Seats to a Workspace Plan
Webflow allows you to add unlimited team members to your workspace, but the level of access depends on the type of seat you purchase.

- Full Seat ($39/month per user, billed yearly) – Includes full access to design, site management, and admin settings. Ideal for designers, developers, and project managers who need complete control over projects.
- Limited Seat ($15/month per user, billed yearly) – Allows users to edit content or build pages using pre-made components but restricts full design capabilities. Great for content editors or marketing teams.
- Free Seat ($0/month per user) – Provides view-only access for team members who need to review and comment on projects but not make changes.
Each Workspace Plan includes 1 full seat by default, and additional seats can be purchased depending on team size and project requirements. This flexibility allows agencies and teams to scale as needed without paying for unnecessary full-access user accounts.
Which Workspace Plan Should You Choose?
- Freelancers should go for the Freelancer Plan if they need to manage multiple client projects but don’t require advanced team collaboration tools. For more complex needs, the Agency Plan may be more suitable.
- Small teams or agencies with more collaboration needs and project management tools should consider the Core or Growth Plans to enable team collaboration and growth.
- Large teams or enterprises that require extensive customization, security, and priority support should opt for the Enterprise Plan, which can be tailored to fit specific business requirements.
Key Takeaways:
- Workspace for Freelancers & Agencies focuses on client management and basic team collaboration for smaller groups.
- Workspace for Teams provides advanced collaboration tools, role-based permissions, and scalable features to handle larger, more complex team structures.
- Full seats allow complete design, admin, and publishing access, while limited seats serve content editing and component-based page building. Free seats let team members review and comment without making changes.
- Each Workspace Plan includes 1 full seat, but you can add unlimited team members based on their roles and needs, ensuring cost-effective scalability.
- Choosing the right plan depends on your team size, workflow complexity, and the level of access each team member needs.
- By selecting the appropriate Workspace Plan and seat options, you can optimize collaboration, streamline workflows, and scale your team’s productivity efficiently.
Additional Costs and Considerations
As you plan your Webflow budget, here are the additional costs you should keep in mind. These extras can help make your website more powerful and effective, but they'll affect your overall investment.
Helpful Add-ons You Might Want
Webflow offers a range of optional add-ons designed to provide advanced features, allowing businesses and professionals to scale their websites more effectively. Here's a breakdown of the add-ons and their associated costs:
Optimize ($299/month)
This add-on is ideal for businesses looking to enhance their website’s performance with advanced tools. It includes:
- Up to 5 different tests running at once
- A/B testing to see what works best
- Ways to show different content to different site visitors
- AI-powered improvements
Analyze (Starting at $29/month)
Webflow's built-in analytics tool offers insights into user behavior, traffic sources, and engagement metrics. Analyze is an essential tool for businesses that want to track their website’s performance directly within Webflow, without relying on third-party platforms like Google Analytics.
Localization – Essential Plan: +$9/month per locale (billed annually)
This add-on allows businesses to quickly bring their sites to new markets by providing localization features. It includes:
- Available for Basic, CMS, and Business Site plans
- Up to 3 locales
- Machine-powered translation
- CMS and static page localization
- Localized SEO and style localization
Localization (Advanced Plan: +$29/month per locale (billed annually))
For businesses that need a more robust solution for creating professional localized websites, the Advanced plan offers:
- Available for Basic, CMS, and Business Site plans
- Up to 10 locales
- Machine-powered translation
- CMS and static page localization
- Localized SEO, asset localization, and localized URLs
- Automatic visitor routing based on location
- Style localization

Potential Hidden Costs
Aside from Webflow’s official plans and add-ons, other expenses may arise when building and maintaining a website:
- Domain Registration – Webflow does not provide free domain registration, meaning users must purchase a custom domain through a third-party provider like Google Domains, GoDaddy, or Namecheap. The cost typically ranges from $10 to $50 per year, depending on the domain extension (.com, .net, .io, etc.).
- Third-Party Integrations – Some advanced features may require third-party services, such as automation tools (Zapier), advanced form handling (Jotform), or membership platforms. These services may charge monthly or one-time fees.
Key Takeaway
While Webflow offers powerful built-in tools, users should factor in additional costs for add-ons, domain registration, templates, and potential third-party integrations. Understanding these expenses upfront will help avoid surprises and ensure a smooth website-building experience.
Monthly vs. Annual Billing Comparison
When choosing between monthly and annual billing, it’s important to understand the Webflow cost differences and how they align with your budget and needs.
Monthly billing provides flexibility with no long-term commitment, ideal for businesses or individuals with unpredictable cash flow or short-term projects. However, it typically costs more in the long run due to the absence of discounts.
Annual billing requires a one-time upfront payment but comes with discounts—often up to 20%—compared to monthly payments. This makes it a more economical option for
Choosing annual billing can save you a significant amount. For instance, a plan costing $20/month may be reduced to $192 for the full year (saving about $48). The savings increase for higher-tier plans, especially the Business Site Plan.
While annual billing offers savings, it requires a larger upfront investment, which may be challenging for smaller businesses. Monthly billing, on the other hand, offers more flexibility without the burden of a lump sum payment.
If you plan to use Webflow for an extended period, annual billing provides substantial savings. However, if you’re unsure about long-term use, monthly billing gives you the flexibility to cancel or switch plans easily.
Annual billing is the better option for long-term users seeking savings, while monthly billing suits those needing more flexibility. Choose the plan best fitting your business’s financial situation and usage needs.
Making the Right Choice for Your Webflow Investment
Webflow's pricing structure in 2025 offers flexible options for different needs and budgets but requires careful consideration of several factors. Here's what you need to know to make an informed decision:
Understanding the Basics
Webflow's pricing revolves around two main categories: Site Plans for hosting your website and Workspace Plans for team collaboration. Each serves a distinct purpose, and many users will need both depending on their requirements.
Key Considerations for Site Plans
- The CMS Plan ($23/month annually) remains the most popular choice for content-driven websites, offering a balance of features and cost
- For e-commerce, the Plus Plan ($74/month annually) provides the best value for growing businesses by eliminating transaction fees
- Legacy Editor Seats will be phased out by the end of 2025, requiring teams to transition to the new Workspace system
Workspace Plan Recommendations
- Freelancers and small agencies can start with the Freelancer Plan ($16/month annually) for basic project management
- Growing teams should consider the Growth Plan ($49/month annually) for advanced collaboration features
- Additional seats can be added as needed: Full Seats ($39/month) for designers and Limited Seats ($15/month) for content editors
Cost Optimization Strategies
- Annual billing offers significant savings, typically around 20% compared to monthly payments
- Consider potential additional costs like domain registration ($10-50/year) and third-party integrations
- Add-ons like Optimize ($299/month) and Localization (starting at $9/month per locale) should be factored into the total budget
Final Recommendation
Start with a plan that matches your immediate needs but allows room for growth. The CMS Plan for Hosting and Core Workspace Plan for team collaboration provides a solid foundation for most projects. As your needs evolve, you can upgrade to more advanced plans or add specific features through add-ons.
Remember that the best value comes from annual billing, but monthly options provide more flexibility for short-term projects or uncertain budgets. Always factor in additional costs beyond the base plans to ensure your budget accurately reflects the total investment in your Webflow website.