What is Salsify Software? A Guide for 2026
This advantage helps brands compete effectively in today's ever-changing ecommerce world. The company's 12-year-old cloud-based product information management (PIM) and digital asset management (DAM) solution leads the industry.
The platform's reach is remarkable, with 63,000 users spread across 126 countries. A dedicated team of over 700 employees supports these operations. Salsify's platform combines Product Experience Management (PXM) capabilities with core commerce features. This combination lets businesses optimize their product content from a central location.
The platform strengthens brands, distributors, and retailers through AI-powered automation and networking tools. The company's PIM solution has earned the highest possible ratings in nine categories of the Forrester Wave report. This piece covers everything about this powerful platform and its potential to reshape your digital presence through 2026.
Key Takeaways
Salsify is a comprehensive product experience management platform that helps brands win on the digital shelf by centralizing product content, automating workflows, and enabling seamless syndication across all sales channels.
- Unified Platform Approach: Salsify combines PIM, DAM, and PXM capabilities into one system, creating a single source of truth for all product content and eliminating data silos.
- AI-Powered Automation: The Intelligence Suite and Angie AI Assistant completed 510 million tasks autonomously, reducing manual work and accelerating content creation across entire catalogs.
- Proven ROI Impact: Brands reduce time-to-market by 50% while Enhanced Content features boost conversion rates by up to 50% on retailer sites.
- Global Scalability: The platform serves 63,000 users across 126 countries, supporting businesses from small startups to enterprise giants like L'Oréal and Coca-Cola.
- Cross-Functional Benefits: Brands gain centralized content management, retailers enjoy faster supplier onboarding, and IT teams leverage API-first architecture for seamless integrations.
What is Salsify Software and How It Works
The digital marketplace continues to grow, and Salsify software offers a complete product experience management solution that helps brands boost their online presence. Salsify works as a unified platform where businesses can manage their product experience lifecycle. This eliminates fragmented systems and creates a single source of truth for all product content.
Understanding the digital shelf
The digital shelf includes every place where customers can find, research, and buy products online. Unlike physical stores, it consists of digital touchpoints that evolve faster, where shoppers connect with brands. These touchpoints range from retailer sites and direct-to-consumer platforms to third-party marketplaces, mobile shopping apps, and social commerce.
Today's shopping trips aren't straightforward anymore. Consumers create their own tailored paths that might start with finding products on social media, reading reviews online, and buying through a retailer's app. On top of that, almost a quarter of shoppers (23%) look up products on their phones while browsing physical stores. Brands need to control, watch, and fine-tune their digital shelf presence across these touchpoints to succeed.
What does Salsify do?
Salsify helps brands succeed across the digital shelf with unified product experience management. The platform combines tools, AI-powered automation, and networking features that help companies adapt to the ever-changing commerce landscape.
Salsify lets businesses:
- Keep all product content, inventory, and pricing in one place.
- Match the right product experience to the right channel at the right time.
- Make work easier with automated processes.
Brands can now deliver compelling, detailed, and current content across digital endpoints. Knowing how to build flexibility into market processes helps businesses adapt to each channel's needs while exceeding customer expectations.
Core components: PIM, PXM, DAM
Salsify's platform brings together three key components that manage product experiences:
Product Information Management (PIM) serves as the central system of record for all product data. Teams get a trusted source where they can store and update product details like titles, descriptions, measurements, and pricing. PIM helps maintain data quality, improves teamwork, and speeds up product launches.
Digital Asset Management (DAM) takes care of all product-related visual content. Companies can store, organize, locate, and distribute digital assets like images, videos, and logos from one central spot. This keeps visual content connected and consistent with product data.
Product Experience Management (PXM) brings together PIM, DAM, and other capabilities. While PIM organizes information accurately, PXM goes further to help brands manage, share, and improve product data across touchpoints. The system adapts to market changes, consumer behavior, and retailer needs to optimize customer experience.
This integrated approach helps brands create consistent, accurate product experiences everywhere. Companies with many products or multiple sales channels save time while keeping their brand presentation strong.
Key Features of the Salsify Platform
Salsify's platform distinguishes itself with powerful features that help brands optimize their product experience management processes. The system brings multiple capabilities together to tackle the complex challenges brands face in modern commerce.
Product Information Management (PIM)
PIM serves as the life-blood of Salsify's platform, giving stakeholders a trusted source of truth. This flexible solution helps create stronger data consistency, higher accuracy, and better tracking throughout the product experience management process. Companies using Salsify PIM can organize their product information with a common data model and governance structure that builds a foundation for consistent product experiences. Teams can manage specific versions of product information for each channel or region while central governance remains intact. Users can add attributes, import new data types, or set up verification rules without rebuilding their entire data schema.
Digital Asset Management (DAM)
Salsify's DAM capabilities strengthen brands to find, organize, and manage digital assets quickly, which speeds up their market delivery. Teams can spot and review assets easily with the visual-first gallery view, while one-click previews let them check assets without disrupting their workflow. The platform also includes stackable filters to locate assets quickly, detailed overview pages, and swift product linking. Digital asset workflows help teams standardize metadata tagging, automate routine tasks with asset edit bots, keep assets findable, and archive expired assets automatically based on usage rights.
Product Content Syndication
The platform's syndication features deliver product data to any endpoint through a global network of commerce destinations, in whatever way endpoints receive content. Key advantages of the platform include:
- Quick mapping of universal properties across retailers speeds up syndication.
- Up-to-the-minute data analysis against retailer requirements flags errors during mapping.
- Latest content requirements through Readiness Reports.
- Content reaches the right team at the right time automatically.
Brands can manage and customize all product data from one central source to meet each endpoint's format requirements.
Enhanced Content and GDSN
Brands can create engaging product experiences with premium below-the-fold layouts that boost conversion rates by an average of 15% using Enhanced Content. The drag-and-drop editor lets companies build rich media layouts in bulk for multiple products and destinations quickly. Publishing happens without impression or SKU limits, content stays current by pulling directly from PIM, and real-time coverage visualization shows where to optimize.
The Salsify GDSN Data Pool syncs standard supply chain, marketing, and ecommerce attributes globally. Companies can manage and syndicate all product data, including GDSN and marketing content, from one unified platform.
Salsify Open Catalog and SDK
Salsify Open Catalog makes connecting product content to the digital shelf free and straightforward. Brands and retailers can share data quickly, verify product content against a standardized schema automatically, and remove barriers to collaboration. Brands benefit from streamlined internal processes, consistent brand experiences, and single-channel multi-retailer syndication. Retailers get quick product page updates with accurate information, spend less time gathering missing data, and onboard new brands easily.
Retailers can connect Salsify Enhanced Content to their websites using the Enhanced Content Software Development Kit (SDK), which lets brands publish enhanced content on retailer product pages. Internal data shows this enhanced brand content can help increase conversion rates by up to 50%.
Benefits for Brands, Retailers, and IT Teams
Organizations of all sizes see clear benefits when they implement Salsify software into their product content ecosystem. The platform gives each department unique advantages throughout the product experience lifecycle.
Centralized product content for brands
Brands can eliminate slow, manual processes with Salsify. They spend more time in the market by uniting all product information into one source of truth. Teams become more efficient because they can:
- Update content once and use automation to distribute it everywhere, which helps avoid getting pricey errors.
- Manage multiple versions of product information for each retailer or destination from one place.
- Unite redundant systems into a single PXM platform.
This centralized approach lets brands easily import content through spreadsheets or other databases like ERP, MDM, PLM, and even other PIM solutions that don't have integrated syndication. They can control core data properties that stay consistent across channels while automatically adapting information to meet each retail destination's requirements.
Faster onboarding and validation for retailers
Retailers can speed up supplier and product data onboarding and ensure customers always see current product data. The platform merges scattered data exchanges into a unified product experience strategy through use-case driven data onboarding and smart task distribution.
Retailers can quickly onboard thousands of suppliers using proven methods and cut down on repetitive human tasks through automation. Salsify's multiple onboarding options ensure supplier content matches schema requirements and validation rules. The validation process guarantees quality product data and eliminates the usual back-and-forth that delays market entry.
Automation and API support for IT teams
IT teams can scale operations through automation while reducing manual work. The platform's API-first development methodology makes it easy to extend Salsify into existing enterprise systems. The software uses REST and GraphQL APIs to programmatically move content between product content databases.
Cloud-hosted, multi-tenant SaaS eliminates hosting, upgrade, and maintenance costs. It provides flexible scaling to handle changing workloads. Teams can automate repetitive tasks using advanced automation rules with internal and external event triggers, without needing coding knowledge.
Improved collaboration across departments
Salsify's biggest organization-wide benefit is its impact on shared teamwork. Teams unite around a central source of truth that provides transparency, accessibility, and context. Built-in collaboration tools—like tasks, visual revision tracking, and in-line comments—help teams work together naturally.
Ecommerce has evolved beyond a separate department. It now drives core business and touches every part of the organization. Salsify helps this change by creating shared models, goals, and language across departments. Finance teams understand ecommerce metrics better, supply chain joins product launch discussions, and sales teams get contextual information to tell unique retailer stories.
AI and Automation in Salsify Software
AI is the foundation of Salsify's strategy to remove manual tasks and speed up product content management. The platform helps teams do more work with less effort while you retain control of vital processes through advanced automation.
Salsify Intelligence Suite and Angie AI Assistant
The Salsify Intelligence Suite adds AI-powered building blocks right into workflows. Teams can boost their capacity without hiring more people through large-scale automation that causes minimal disruption. Users can pick between SalsifyIQ (the company's own commerce-focused AI service) or connect with providers like OpenAI, Google, Anthropic, or Microsoft Azure.
The platform features Angie, a conversational AI assistant that works as an AI-powered PXM copilot. She helps users handle complex tasks through natural conversations. Her original features mainly deal with formulas. Users can write, summarize, optimize, and fix formulas without technical knowledge.
Automated workflows and task management
Salsify's automation engine proved its worth by completing 510 million tasks on its own last year. The platform lets teams set up multi-stage, parallel-path ecommerce workflows that line up with consistent processes. Ready-to-use workflows add automation throughout processes. These power tasks like updating properties, sending messages, and publishing to configured channels.
The platform makes automation accessible to everyone. Users without coding skills can easily set up automation tools using a large template library. This widespread access to automation helps more people across organizations use it effectively.
AI-powered content generation and translation
Salsify's OpenAI Accelerator integration helps brands speed up product content creation for their catalogs. Teams set language generation prompts, add PIM data automatically, and create content in bulk. This feature offers several benefits:
- One person can create hundreds of product descriptions automatically.
- Teams avoid repetitive work when writing descriptions for each SKU.
- Content creation focuses on SEO optimization with new keyword data.
The Intelligence Suite does more than generate descriptions. It translates base properties into any language in one task and creates custom content for different shopping personas or seasonal campaigns.
Data governance and validation with AI
AI validations make sure content follows the latest category guidelines and rules. The system shows AI-generated content suggestions for review. This saves time while humans keep final approval.
Kerry Group saw impressive results. The company cut product validation time from 20-30 minutes to just 5 minutes per product. FeedbackIQ adds another layer of efficiency. It uses AI to spot needed attribute changes from catalog messages right away, which leads to faster and more accurate publishing.
Integrations, Scalability, and Industry Use Cases
Salsify's connectivity remains the lifeblood of its value proposition, beyond its powerful features and AI capabilities. The platform makes smooth integration with existing business systems possible and supports requirements in a variety of global markets.
Ecommerce platform integrations
The platform extends into enterprise systems architecture quickly and efficiently through Salsify's API-first development methodology. The software programmatically moves content between Salsify and other product databases using REST and GraphQL APIs. These databases include ERP, MDM, PLM systems, and even competing PIMs. Brands can create consistent omnichannel experiences without redundant work thanks to pre-built integrations that connect Salsify to various commerce platforms.
Support for global retail networks
The global Salsify Product Experience Management Network helps collaboration at every syndication stage. A unified, continuously adaptive syndication network connects brands and retailers across regions and industries. Companies can meet local requirements to synchronize supply chain data with trading partners worldwide through Salsify's GS1-certified Global Data Synchronization Network Data Pool.
Industries that benefit from Salsify
Digital channels feature the 25 highest performing food brands, and Salsify-powered brands make up 36% of this group. Manufacturing dominates the customer distribution at 16%, while Retail follows at 9%, and Food & Beverages at 8%. Major clients include brand manufacturers like Mars, L'Oréal, Coca-Cola, Bosch, and retailers such as Albertsons and Carrefour.
Scalability for small to enterprise businesses
The platform's cloud-hosted, multi-tenant SaaS architecture eliminates hosting costs and provides elastic scalability that adapts to evolving workloads. Small businesses with fewer than 50 employees represent 26% of Salsify's customer base. Medium-sized companies make up 43%, while large enterprises with over 1000 employees account for 32%. Businesses at every growth stage benefit from this flexibility without compromising security or performance.
Conclusion
Salsify software revolutionizes how brands navigate the digital shelf landscape through 2026 and beyond. This complete platform combines PIM, DAM, and PXM capabilities to create a unified system that manages product content on all digital touchpoints.
Companies using Salsify gain key competitive advantages. The centralization of product content removes duplicate work and ensures consistency on all channels. Retailers speed up supplier onboarding and get verified product data. IT teams reduce manual tasks with powerful automation and API support.
The platform's AI capabilities excel with the Intelligence Suite and Angie AI Assistant. These tools completed over 510 million tasks on their own last year. Teams can generate content, translate descriptions, and maintain compliance without technical expertise.
Salsify helps businesses of all sizes in various sectors. Organizations worldwide, from manufacturing giants like Bosch to food and beverage leaders like Coca-Cola, use the platform's flexible architecture to create compelling product experiences.
The digital shelf keeps changing faster as consumer expectations evolve and new shopping channels emerge. Companies that have Salsify's all-encompassing approach to product experience management will, without doubt, stay agile enough to adapt quickly. They can deliver consistent brand experiences and succeed in this ever-changing commerce world.
Frequently Asked Questions (FAQ)
What is Salsify and how does it benefit businesses?
Salsify is a comprehensive product experience management platform that helps brands centralize product content, automate workflows, and syndicate information across sales channels. It combines PIM, DAM, and PXM capabilities to create a single source of truth for product data, enabling businesses to reduce time-to-market and improve consistency across digital touchpoints.
How does Salsify incorporate AI and automation?
Salsify leverages AI through its Intelligence Suite and Angie AI Assistant, which completed over 510 million tasks autonomously in a year. These AI tools help generate content, translate descriptions, and ensure compliance without requiring technical expertise from users.
Can Salsify integrate with existing ecommerce platforms?
Yes, Salsify offers seamless integration with existing business systems through its API-first development methodology. It can connect with various ecommerce platforms, ERP systems, and other product databases, allowing brands to create consistent omnichannel experiences without redundant work.
Is Salsify suitable for businesses of all sizes?
Absolutely. Salsify's cloud-hosted, multi-tenant SaaS architecture provides scalability for businesses of all sizes. It serves small businesses with fewer than 50 employees, medium-sized companies, and large enterprises with over 1000 employees, adapting to their evolving needs without compromising security or performance.
How does Salsify improve product content management across departments?
Salsify transforms cross-functional collaboration by unifying teams around a central source of truth for product information. It provides transparency, accessibility, and context through native collaboration tools like tasks, visual revision tracking, and in-line comments. This enables seamless cooperation between departments such as ecommerce, finance, supply chain, and sales.
