A One-Stop Shop Investment Solution
In the highly competitive and fragmented Fintech market, Endowus, a Singapore-based investment platform, stands out by virtue of its straightforward goals. Endowus seeks to help people invest better, so they can live easier today and prepare better for tomorrow. It does this by helping its clients keep their investment funds, public pension, and private savings growing towards their goals on one platform.
Endowus provides the best technological solutions, making accessibility to suitable products and advice its top priority, maximizing its customers’ long-term wealth – all with transparent costs and new digital tools.
The Endowus story started when its co-founders – experienced financial and technology professionals from Goldman Sachs, Morgan Stanley, Grab, Blackstone, and more – were frustrated by the hurdles they faced in investing their own money. So they asked themselves, ”how can someone who doesn’t work in finance deal with this issue?” Their mission became making comprehensive wealth management easy and transparent for everyone.
Netguru contributed its expertise in designing a user-friendly interface that has sophisticated features and serves multiple user personas.
Netguru’s designer became fully integrated into the Endowus team and worked on a range of projects that were brand- and product-related, including user experience and user research, and even some marketing-related projects.
Endowus’ focus on long-term wealth planning investment strategies and the fact that it exists as a digital-first platform has been unaffected by the COVID-19 crisis and turbulence in the stock and bond markets. Its advice is not impacted by short-term market fluctuations.